Cameron Fleming Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Clients: Pizza Pizza, Subaru, Whirlpool Corporation, Booking.com, Harry Rosen— I helped guide Pizza Pizza to their new brand positioning, Everyone Deserves Pizza. Our launch campaign, the 12-month Fixed-Rate Pizza, picked up news mentions around the world and quickly became one of Pizza Pizza's most successful promotions.— I developed the strategy for Harry Rosen's first golf campaign. By "hijacking" the Masters golf tournament, we sold a lot of polo shirts — and picked up some major national and international awards.— I lead strategy on the Whirlpool portfolio of brands, including Whirlpool, Maytag, and KitchenAid.

Toronto, Canada Area

Clients: Ontario Power Generation, Seneca College, LG, The Keg Steakhouse + Bar, Canadian Women's Foundation— I created the brand and communications strategy for Seneca’s Effie-winning “Challenge Accepted” campaign, boosting confirmations by 6.5% and reversing a decade of declining or flat enrolment.— I developed the brand strategy and led the integrated agency team’s communications planning for the Canadian launch of LG VELVET, LG’s most successful smartphone launch in years. I also led strategy on LG’s home appliances, home electronics, and air conditioning businesses.— I helped write Ontario Power Generation’s climate strategy, aiming for net zero carbon emissions by 2040, and crafted the brand and communications strategy to roll it out. This included qualitative research with the public and guided sessions with employees and internal stakeholders.— I created forsight, a weekly COVID-19 update for Toronto clients including a proprietary consumer sentiment tracking study, and was one of the authors of Forsman’s global pandemic point of view.

Toronto, Ontario, Canada

Formerly KBS.

Toronto, Canada Area

Clients: The Keg Steakhouse + Bar, LG, BMO Bank of Montreal, BMO Insurance, PC mobile, Ontario Power Generation— I created effective, insights-driven campaigns for BMO’s personal and commercial, wealth, and insurance businesses, working in close partnerswhip with our strategy team. Highlights include two campaigns for BMO SmartFolio and a pilot no-fee banking project.— I led day-to-day work on The Keg, leading a team of creatives and developing a strong working relationship with our clients.— I launched several new products with creative campaigns for LG, including a major mass-media campaign for the LG G7ThinQ phone.

New York, Ny

Clients: American Airlines, Cigna, Nikon, Lockheed Martin.— I wrote winning pitch campaigns for Cigna and Lockheed Martin.— My partner, Calvin Lyte, and I created the “I am Generation Image” campaign for Nikon and “America Says Ahhh” for Cigna.— Campaigns I wrote were covered by the New York Times (twice), Communication Arts, Adweek, AdAge, Good Morning America, Slate, Creativity, Campaign, and TIME.

New York, Ny

Clients: American Airlines, MasterCard, NASDAQ, Nikon

New York, Ny

I taught Internet Copywriting for the School of Continuing and Professional Studies.

New York City, New York

Clients: Siemens, Castrol, Sara Lee, Domtar, Six Flags, TD AMERITRADE, SAP, Dove

Teaching assistant for Introduction to Advertising Creativity, Public Relations Techniques and Beginning Portfolio.

Ma, Advertising

Activities and Societies: Advertising Graduate Council I studied all facets of advertising, including media management, qualitative.

Account Planning Boot Camp

Ba(Hons), Political Science With A Minor In Journalism

Activities and Societies: The Watch, King's Theatrical Society