Cameron Grigsby Email & Phone Number

Texas, United States

Cleveland, Ohio, US

Dallas, Texas, US

• Reporting directly to Corporate Marketing Director, my main role is to aid in the development and execution of a comprehensive marketing strategy.
• Manage team of 10 in-house marketing, production and design professionals
• Develop and implement a Digital Marketing strategy at the corporate, regional and local levels
• Conceptualize marketing campaigns used to grow our consumer, realtor and B2B referrals
• Manage overall development, execution and implementation of divisional marketing campaigns
• Design and distribute nationally all sales collateral associated with our product lineups

Nashville, Tennessee, US

• Digital Marketing Manager since 2016 focusing on new project development and implementation across multiple major healthcare brands (American Medical Response, EmCare, AmSurg, Evolution Health), as well as Marketo.
• Manage a team of marketing, IT and digital professionals across 5 brands totaling 25+ individuals
• Develop and implement marketing plans across multiple brands ($500K to $1.5M)
• Lead scrum and development teams specializing in websites, applications and infrastructure.

Dallas, Texas, US

• Manage current client accounts and work to develop new relationships with potential clients
• Plan and implement SEO and SEM campaigns and track corresponding analytics
• Supervise 15+ projects from initial client meeting and development to final product delivery
• Successfully manage a revolving team of 50 creatives and sub-contractors across various projects
• Attend sales pitch meetings for potential projects and responsible for procuring signed contracts
• Draft client proposals and creative briefs, approve shooting scripts and maintain weekly B2B blog

• Responsible for the development of all B2B and B2C web, print and digital advertising
• Helped to shape corporate image and branding for 50+ homebuilders across TX, CO, CA and OK
• Negotiated media buys, including rates and timeslot, with multiple major television networks
• Analyze Nielsen and Rentrak ratings data to track weekly tv show performances

• Designed logo and developed branding, internal procedures and policies prior to store launch
• Developed customer loyalty card program with tracking and point redemption system
• Designed direct-to-consumer print advertising materials (flyers, monthly postcards, offers, etc.)
• Cultivated fully organic customer database with 60,000+ customers and less than 4% bounce rate
• UX designer and PM for the development and launch of online storefront / e-commerce website
• Negotiated rates & implemented national pack and ship logistics for the physical & web store

• Successfully oversaw company transition from interior design firm to retail product developer
• Product Positioning Lead for the development of flagship "Amitha Verma Artisan Paint and Accessories"
• Developed product branding guidelines and designed consumer packaging used for all Amitha Verma-branded products
• Position held concurrently with Village Antiques Marketing Manager Position

Newport Beach, CA, US

• Part of a team tasked with updating or re-developing the branding, marketing materials, consumer packaging and signage/store displays for 20+ consumer products and goods sold by SAM's Club & Costco
• Designed & developed new print & digital advertising strategies of these products so as to be in alignment with new product identities

Carrollton, Texas, US

• Contributed on projects involving branding, front-end web design & SEO

Bachelor’S Degree, Film And Digital Media

High School Diploma, General Studies