Cameron Hogan Email & Phone Number

Park City, UT, US

I successfully drove effective, on-brand creative development for multiple Ray-Ban Meta smart glasses initiatives, including:1) The 2024 Ray-Ban Meta Spring/Summer campaign, introducing new product SKUs and AI-focused features and software.2) The Ray-Ban Meta Wayfarer Raceway, a live activation in Miami during the F1 Grand Prix. This event announced and.

Clients serviced: Crypto.com, Hint Water, IBM, LinkedIn, Microsoft, Nuvei Payments, Sports Illustrated Sportsbook, WynnBET Sportsbook, Swigos

San Francisco, California, United States

• Client lead on all growth strategy and marketing efforts for client California State Automobile Association: online/offline marketing, direct mail, email, SEM, in-store, activation; maintained pre-COVID levels of.
• Sold in a $1M digital content partnership with Vox Media to California State Automobile Association (CSAA, AAA Insurance underwriter) CMO client. This was a first-of-its-kind partnership for CSAA, opening the door to.
• Spearheaded the ideation and strategic proposal writing for Deloitte Digital RFPs, marketing campaigns, and partner integrations while overseeing project management.

San Francisco, California

• Single-handedly generated $1M in organic growth across Facebook businesses by steadily advancing client relationships.
• Developed one of Facebook’s top-performing customer acquisition campaigns and growth models in 2018 for Instagram across 30+ markets.Skills: Growth Marketing, Product Marketing, e-Commerce

Chelsea, New York

• Led integrated teams through RFP process on all Barbarian new business engagements, instrumental to principal agency wins, including JBL Audio and Essie agency of record accounts.
• Collaborated with and mobilized the Barbarian executive leadership team to define the agency’s positioning strategy within a highly competitive advertising space.
• Assisted with the development and selling of a brand architecture and a messaging framework for B2B cloud-based communications systems provider, 8x8 which is now used broadly across all communications platforms.
• Supported technology and development teams to create user flow diagrams, sitemaps, and site requirements for the redesign of ABInBev.com; collaborated with UX designers to ensure best-in-class user experience and.
• Favorably protected and sold in a Facebook chatbot & NLP concept to PepsiCo clients as part of a broader holiday ecomm push. This effort was one of the first instances of a brand leveraging Facebook chatbot technology.

Greater New York City Area

> Conducted prospecting and customer outreach to build a healthy sales pipeline, led to a 30% increase in sales over two years; maintained leads and CRM system, reported directly to Hyperactivate C-Suite.

Greater New York City Area

> Brand and social media strategy - created successful digital + social media campaigns for clients' larger marketing initiatives; served as client lead on all projects.> Biz dev - secured leads for sales pipeline, identified new business opportunities, established strategic partnerships that helped grow our business.> Management - supervised and mentored.

Greater New York City Area

> Team liaison - lead collaboration of multidisciplinary project teams, kept a cohesive upbeat environment, ensured all members felt equally invested, brought smiles where there were none.> Asset management - worked closely with AD on digital arm of ‘Made Simple by Xerox’ campaign including responsive HTML5 website (realbusiness.com), extensive banner.

Greater New York City Area

> Assisted with production of all creative assets for ‘Made Simply by Xerox’ campaign, managed all traffic instructions for all creative.> Executed entire 2013 OOH production within budget; ads ran in multiple airports nationwide.> Produced Xerox Global Advertising Guidelines, collaborating with creative leads and production studio. Reduced project costs.

Bachelors Of Science, Marketing

Activities and Societies: American Marketing Association, U23 New Haven Rugby

Marketing

Semester abroad in Florence, Italy from January to May of 2010.