I successfully drove effective, on-brand creative development for multiple Ray-Ban Meta smart glasses initiatives, including:1) The 2024 Ray-Ban Meta Spring/Summer campaign, introducing new product SKUs and AI-focused features and software.2) The Ray-Ban Meta Wayfarer Raceway, a live activation in Miami during the F1 Grand Prix. This event announced and launched the first-ever limited edition Ray-Ban Meta SKU—Ray-Ban Meta for Scuderia Ferrari.3) Launching the second limited edition Ray-Ban Meta SKU--the Wayfarer Limited Edition with a transparent frame and Clear/Sapphire transition lenses and limited to 7500 pairs.4) Working with Meta Industrial & Brand Design teams to implement and promote a refreshed brand design system for Meta Connect and upcoming product launches and software updates.

Clients serviced: Crypto.com, Hint Water, IBM, LinkedIn, Microsoft, Nuvei Payments, Sports Illustrated Sportsbook, WynnBET Sportsbook, Swigos

• Client lead on all growth strategy and marketing efforts for client California State Automobile Association: online/offline marketing, direct mail, email, SEM, in-store, activation; maintained pre-COVID levels of customer acquisition and retention leveraging data and analytics to focus efforts.• Sold in a $1M digital content partnership with Vox Media to California State Automobile Association (CSAA, AAA Insurance underwriter) CMO client. This was a first-of-its-kind partnership for CSAA, opening the door to future growth opportunities for Deloitte Digital.• Spearheaded the ideation and strategic proposal writing for Deloitte Digital RFPs, marketing campaigns, and partner integrations while overseeing project management.

• Single-handedly generated $1M in organic growth across Facebook businesses by steadily advancing client relationships.• Developed one of Facebook’s top-performing customer acquisition campaigns and growth models in 2018 for Instagram 
across 30+ markets.Skills: Growth Marketing, Product Marketing, e-Commerce

• Led integrated teams through RFP process on all Barbarian new business engagements, instrumental to principal agency wins, including JBL Audio and Essie agency of record accounts.• Collaborated with and mobilized the Barbarian executive leadership team to define the agency’s positioning strategy within a highly competitive advertising space. • Assisted with the development and selling of a brand architecture and a messaging framework for B2B cloud-based communications systems provider, 8x8 which is now used broadly across all communications platforms. • Supported technology and development teams to create user flow diagrams, sitemaps, and site requirements for the redesign of ABInBev.com; collaborated with UX designers to ensure best-in-class user experience and worked closely with engineers and QA during development. Website is still in use today. • Favorably protected and sold in a Facebook chatbot & NLP concept to PepsiCo clients as part of a broader holiday ecomm push. This effort was one of the first instances of a brand leveraging Facebook chatbot technology.

> Conducted prospecting and customer outreach to build a healthy sales pipeline, led to a 30% increase in sales over two years; maintained leads and CRM system, reported directly to Hyperactivate C-Suite.

> Brand and social media strategy - created successful digital + social media campaigns for clients' larger marketing initiatives; served as client lead on all projects.> Biz dev - secured leads for sales pipeline, identified new business opportunities, established strategic partnerships that helped grow our business.> Management - supervised and mentored junior and intern level team members; collaborated to achieve marketing goals for the Hyperactivate brand.Notable projects: Dell Your [More], Blackberry Classic Launch, DoubleTree #NiceTravels, White House Travel Blogger Summit

> Team liaison - lead collaboration of multidisciplinary project teams, kept a cohesive upbeat environment, ensured all members felt equally invested, brought smiles where there were none.> Asset management - worked closely with AD on digital arm of ‘Made Simple by Xerox’ campaign including responsive HTML5 website (realbusiness.com), extensive banner campaign, search, and custom publication units and interstitials.> Partnerships - managed sponsorship campaigns for USTA and WTA.> Budget allocation - assisted with digital production budget within context of Xerox’s overall advertising budget; created and managed project estimates, scope(s) of work, change orders and invoices.

> Assisted with production of all creative assets for ‘Made Simply by Xerox’ campaign, managed all traffic instructions for all creative.> Executed entire 2013 OOH production within budget; ads ran in multiple airports nationwide.> Produced Xerox Global Advertising Guidelines, collaborating with creative leads and production studio. Reduced project costs by over 50% from prior year.