Increased Columbus Urban League’s SEO authority by 21 points through enhancements in content, backlinks, and website design.Implemented standardized operating procedures and migrated systems to Salesforce for a small-business PR firm, improving data integrity and supporting marketing channel diversification.

Spearheaded a cross-sell bundling strategy, resulting in a 100% YoY increase in multi-line insurance sales by integrating targeted solutions in the checkout process.Improved direct-to-consumer channel efficiency by up to 5% using Google Analytics and SEO/PPC performance data, with a focus on select state markets.

Increased B2B premier partnerships by 25%, driving a 10% increase in coupon redemptions for Ensure, Glucerna, and Nepro through channel development utilizing the following strategic tactics: Boosted brand visibility by organizing medical conference sponsorships and hosting thought- leader sessions to raise awareness on chronic nutrition. Created C-suite sales presentations connecting Ensure and Glucerna benefits to the needs of healthcare professionals, targeting 11 chronic conditions. Led the Dial-a-Dietitian program, managing a remote team of nurses providing specialized nutritional support, becoming the top driver for B2B healthcare partnerships. Reduced P&L costs by transitioning to digital EHR-embedded resources, streamlining product recommendations and document updates. Developed the Oncology division’s go-to-market strategy, creating patient-facing marketing materials and training sales teams.

Utilized R Studio (Python) to perform a statistical analyses of Huntington’s quarterly brand study surveys, uncovering opportunities for value proposition enhancement.

Increased awareness of the Brand promise, breadth, and scale by supporting deployment of the WINGS campaign and other company-wide rebranding initiatives.Led a cross-functional turnaround and request for proposal, saving the company brand store $10K annually. Developed content and increased traffic to iam.cardinalhealth.com through the deployment of search engine optimization tactics supported by detailed digital marketing analytics.

Supported Customer Services leadership with the acquisition of Cordis, a $2 billion dollar cardiac device business, by utilizing SAP to provide proper contract acquisition and fulfillment.

Developed and maintained relationships with Fortune 500 retail and consumer packaged goods team sponsors contributing $2.5 million annually in sponsorship support. Sponsors include 3M, Mobil-1, and Goodyear.Managed the individual brands of 14 NASCAR drivers.Organized and supervised the annual NASCAR Drive for Diversity combine and selection process, leading to a record 87 drivers applying for 6 coveted spots in 2014.

Reviewed financial statements and analyzed standard operating processes to identify insurance sales deficiencies.Developed detailed spreadsheets identifying areas to optimize revenue through increased productivity and customer retention.

Organized and supervised Huntington Bank’s 3rd Quarter Volunteer Initiative - 100+ volunteers refurbished a disheveled Columbus public elementary school.Structured rider registration for Team Huntington’s participation in Pelotonia, a cycling event that raises money for cancer research at The Ohio State University James Cancer Center.

Organized Global Basketball Category Brand Book for the 2011 fiscal year.Prepared business models for Nike’s signature athletes.Assisted with marketing decks used to sign the #1 2011 N.B.A. draft pick, Kyrie Irving.