Cameron O'Reilly Email & Phone Number

Hayward, CA, US

Santa Monica, CA, US

Optimized efficiency of Marketing campaigns, contributing to 38% YoY growth in gross profits for Soylent brand. Partnered closely with Finance to analyze customer lifetime value, acquisition costs, repeat rates, product P&L, and other essential metrics for a healthy e-comm business. Owned innovation pipeline, launching two new SKU's of Protein Powder in.

Los Angeles, California, US

Reduced CPA by 60% by developing new partnerships to source high-performing UGC, improve ad targeting, and spend strategically around promotional windows. Grew consumer LTV by 20% for D2C site by focusing advertising efforts on high-repeat audiences. Maintained profitability and positive cashflow leading to successful acquisition of Soylent by Starco.

Hayward, CA, US

Managed eight-figure portfolio of plant-based dairy alternatives including Sour Cream, Dips, Filled Pasta, and Butter, managing P&L's to help organization achieve profitability. Further developed consumption reporting process, contributing to S&OP cycles and enhancing business understanding. Led consumer product research to obtain results for both sell-in.

Hayward, CA, US

Led SPINS and Nielsen consumption reporting for Marketing team. Planned and owned seven-figure Marketing budget, including full ownership of Shopper Marketing planning and execution. Led rapid investment into Ecommerce sales platforms platforms in 2020. Transitioned consumer affairs to third-party contact center and led relationship thereafter. Co-managed.

Hayward, CA, US

Supported Field Sales and Marketing activities from corporate office, including trade shows, customer meetings, and consumer events. Led consumer affairs and community management. Participated in key business milestones including total brand re-design, planning/execution of Natural Products Expo West, and overall expansion from Natural to MULO sales.

Redwood City, California, US

Established Impossible’s Service Level Agreement and built a scaleable framework for responding to inbound calls, emails, and social media DM’s using Zendesk. Provided front-line customer service to restaurants, individual consumers, distributors, and business partners as the company launched its first product during my tenure. Compiled data from common.

San Francisco, California, US

Closed deals in B2B and B2C sales and collaborated on a variety of digital marketing campaigns. Worked with CEO on business operations projects and gained valuable insight into the workings of a tech startup.

Wilmington, Massachusetts, US

Cambridge, MA, US

Bachelor Of Arts - Ba, English; German Studies

High School