Cameron O'Toole Email & Phone Number

Charleston, South Carolina Metropolitan Area

Charleston, South Carolina Metropolitan Area

• Engineered and executed sophisticated marketing plans for multiple restaurant concepts, leveraging advanced analytics and data-driven insights to drive revenue growth and elevate brand equity
• Conducted extensive market research and competitive analysis, unearthing previously undiscovered customer segments and white spaces, and using this knowledge to inform hyper-targeted, laser-focused campaigns
• Employed a robust multi-channel approach to marketing, encompassing social media, email, print, SMS, and beyond, with cutting-edge tactics such as programmatic ad buying and hyper-localized targeting.
• Directed the design, development, and production of complex marketing assets, from mouthwatering menus to digital signage, ensuring brand consistency and high-quality standards.
• Built and refined an expansive network of media contacts, strategic partners, and influencers, utilizing influencer marketing software to optimize engagement and reach and showcase our memorable dining experiences
• Monitored and analyzed an extensive suite of metrics, including CPA, LTV, CAC, conversion rate, churn, and NPS, deploying powerful analytics tools to unearth actionable insights and drive continuous improvement.

Cincinnati / Columbus

• Responsibilities:
• Created and implemented the overall marketing strategies for 16 uniquely branded, local hospitality concepts
• Lead the internal marketing team to conceptualize and develop ideas that drive consumer engagement online and offline
• Strategically guarded and maximized each quarterly marketing budget
• Monitored consumer reports and competitors' activities in order to identify trends, opportunities, and threats
• Measured and reported the performance of all marketing campaigns and assessed against goals

Columbus, Ohio Area

• Developed and executed Pinterest strategies for clients, resulting in increased website traffic and sales.
• Managed Pinterest accounts for multiple clients, creating and curating content, scheduling pins, and analyzing performance metrics.
• Conducted market research to identify trending topics and keywords to optimize Pinterest content for search engines.
• Served as a graphic designer and content creator to create high-quality, visually appealing pins and boards.
• Monitored and analyzed Pinterest analytics to track performance and make data-driven decisions to optimize content and strategy.
• Managed and grew Pinterest communities, engaging with followers and building relationships with influencers.

Cincinnati, Ohio Area

• As the Account Executive of a public relations firm that services wedding vendors, I maintained steadfast client relations while building unprecedented brand experiences for their customers. Responsibilities:
• Developing initial marketing strategies
• Writing and distribution of press releases
• Development of community outreach programs
• Composing and designing collateral materials
• Forming cross-market partnerships between vendors

Bsj, Advertising, Aviation

Activities and Societies: Ohio University Advertising Association, National Student Advertising Competition, Alpha Lambda Delta Honor.

Intercultural Marketing

Coursework included: • Researching and observing the evolution of Scandinavian advertising • Developing a thorough understanding of high.