Cameron O'Toole Email & Phone Number

Charleston, South Carolina Metropolitan Area

Charleston, South Carolina Metropolitan Area

• Engineered and executed sophisticated marketing plans for multiple restaurant concepts, leveraging advanced analytics and data-driven insights to drive revenue growth and elevate brand equity• Conducted extensive market research and competitive analysis, unearthing previously undiscovered customer segments and white spaces, and using this knowledge to inform hyper-targeted, laser-focused campaigns• Employed a robust multi-channel approach to marketing, encompassing social media, email, print, SMS, and beyond, with cutting-edge tactics such as programmatic ad buying and hyper-localized targeting.• Directed the design, development, and production of complex marketing assets, from mouthwatering menus to digital signage, ensuring brand consistency and high-quality standards.• Built and refined an expansive network of media contacts, strategic partners, and influencers, utilizing influencer marketing software to optimize engagement and reach and showcase our memorable dining experiences• Monitored and analyzed an extensive suite of metrics, including CPA, LTV, CAC, conversion rate, churn, and NPS, deploying powerful analytics tools to unearth actionable insights and drive continuous improvement.• Fostered a culture of innovation and experimentation, encouraging the marketing team to test and learn with a data-driven, hypothesis-led approach to content creation.• Masterfully managed the marketing budget, allocating resources with laser-sharp precision and strategy to achieve maximum ROI • Stayed on the cutting edge of emerging marketing technologies, such as AI-driven chatbots and dynamic pricing strategy, continually pushing the envelope with the latest and greatest tactics.• Aligned marketing goals with the overall business objectives of the restaurants, developing close relationships with key internal stakeholders such as owners, chefs, and managers, and integrating marketing strategy into the broader business planning process

Cincinnati / Columbus

Responsibilities: • Created and implemented the overall marketing strategies for 16 uniquely branded, local hospitality concepts• Lead the internal marketing team to conceptualize and develop ideas that drive consumer engagement online and offline• Strategically guarded and maximized each quarterly marketing budget• Monitored consumer reports and competitors' activities in order to identify trends, opportunities, and threats• Measured and reported the performance of all marketing campaigns and assessed against goals• Implemented digital marketing strategies to bolster lead generation and engagement through tools like Facebook Pixels, Google AdWords, mobile messaging, bot messaging, email automation, and more• Provided creative direction and approval for all digital and print materials• Managed local sponsorship activations to ensure asset delivery• Developed and maintained a local influencer program to drive traffic to locations• Managed e-commerce platforms to sell gift cards and apparel• Maintained positive relations with local members of the press and blogging community• Negotiated, planned, executed, and evaluated paid marketing campaigns through print, digital, radio, and outdoor• Oversaw on-site and offsite events from ideation through executionAccomplishments: • Composed press releases, blog content, web copy, and awards narratives that successfully garnered attention in national publications and outlets like People Magazine and Men's Journal• Sourced CRM software that increased marketing leads by 49,999% within one year• Recruited, trained, and managed a team of three social media associates, a private events coordinator, a graphic designer, and a marketing manager• Acted as a liaison to develop programs that aligns 4EG's goals with the needs and aspirations of the community (Ronald McDonald House, Freestore Foodbank, etc.) • Managed overhaul, design, content, and SEO of seventeen responsive-design websites

Columbus, Ohio Area

• Developed and executed Pinterest strategies for clients, resulting in increased website traffic and sales.• Managed Pinterest accounts for multiple clients, creating and curating content, scheduling pins, and analyzing performance metrics.• Conducted market research to identify trending topics and keywords to optimize Pinterest content for search engines.• Served as a graphic designer and content creator to create high-quality, visually appealing pins and boards.• Monitored and analyzed Pinterest analytics to track performance and make data-driven decisions to optimize content and strategy.• Managed and grew Pinterest communities, engaging with followers and building relationships with influencers.• Stayed up-to-date with the latest Pinterest trends and best practices, and shared insights with clients to help them stay ahead of the curve.• Provided regular reports to clients on Pinterest performance, highlighting successes and making recommendations for improvements.• Implemented Pinterest advertising campaigns, including creating and managing promoted pins and optimizing ad spend.• Utilized Pinterest SEO strategies to increase visibility and drive traffic to client websites.

Cincinnati, Ohio Area

As the Account Executive of a public relations firm that services wedding vendors, I maintained steadfast client relations while building unprecedented brand experiences for their customers. Responsibilities: • Developing initial marketing strategies • Writing and distribution of press releases • Development of community outreach programs • Composing and designing collateral materials • Forming cross-market partnerships between vendors • Planning consumer and industry events, such as bridal shows and product launches • Facilitating new business by devising pitches and providing branding consultsAccomplishments: • Personal branding consults resulted in a 30% increase in company retainer clients.

Bsj, Advertising, Aviation

Activities and Societies: Ohio University Advertising Association, National Student Advertising Competition, Alpha Lambda Delta Honor.

Intercultural Marketing

Coursework included: • Researching and observing the evolution of Scandinavian advertising • Developing a thorough understanding of high.