Publishing, marketing and product management consulting for the interactive entertainment industry. Clients include Epic Games, Riot Games, 2K Games, NetEase, Behavior, CCP Games, Hi-Rez Studios, Crytek, NCsoft, Trion Worlds, Robot Entertainment, Perfect World, Motiga, Funcom, and more.

Fortnite Ecosystem / Metaverse

Manage publishing relationships with Sony, Microsoft and Nintendo, and with Epic Games Store.

* Managed APAC publishing (Japan, China, ANZ, Korea, SEA)* Built and ran LATAM publishing team from ground up, with capabilities in SSA (Spanish Speaking Americas) and Brazil

Led product management and product marketing teams for innovative online gaming service. Responsible for entire GameTap product portfolio including game player, published games, and new service features.Personally led product management of new "freemium" business model launch, adding a free-to-play offering to the original subscription-based online service. New offering required extensive development across all aspects of the GameTap business and product set, and close coordination among the content, marketing, and development teams as well as upper management and external partners.Developed product vision and roadmap for all products and features. Worked closely with executive management to develop strategy and vision; with development and design teams to define and deliver requirements and feature sets; and with marketing, ad sales, content and operations teams to execute consumer launches and product support.Launched Sam & Max, the award-winning episodic adventure game; Myst Online, a puzzle-based social MMO game; and American McGee’s Grimm, an unprecedented weekly episodic game. All three franchises were innovations in the videogame industry both in terms of business model and content delivery.

Led team with global product management responsibility for a portfolio of highly successful Xbox and Windows games. Franchises under my management comprised $500M+ in revenue and $75M+ in marketing spend.Developed and implemented global strategic plan and US go-to-market plan for Halo 2, successfully creating a pop culture phenomenon and a record-breaking consumer launch. Sold 2.4M units and $125M in the first 24 hours, and nearly 7M units and $350M in the first six months. Set record for single biggest day in entertainment industry history, surpassing opening day revenues for any blockbuster movie.Managed the two most successful 1st party Xbox franchises, Halo and Fable, and the most successful Windows franchise, Flight Simulator. Launched multiple additional multimillion-dollar Xbox and Windows titles. Responsibilities included developing franchise plans, overall marketing strategies and managing global consumer launches.Led market evaluation of potential new products including concept testing, competitive analysis, portfolio fit, and global revenue forecast. Also conducted extensive market research for multiple greenlit products, resulting in deeper customer understanding, improved product offerings, clear positioning, and effective messaging and advertising.

Delivered robust online products to market in aggressive time frames for fast-growth sports marketing start-up. Company provided loyalty programs for professional and collegiate sports teams, growing to 120+ employees.Led cross-functional teams to conceive, define, develop, and market all aspects of company’s online loyalty and marketing products, including direct project management of technology and creative teams.