Cameron Rennie Email & Phone Number

Melbourne, Australia

In this role I:• Manage numerous NPD projects (from concept to launch) as well as all product deletions & transitions coordinating with sales, marketing, finance, demand planning, supply planning, procurement and logistics to minimise business write-off. • I have taken control of managing all write-off activity that relates to out of date and obsolete product providing much needed visibility to the Executive team.• Manage the coordination of identifying and selling slow moving, obsolete and low code stock and where possible coordinate donations of unsold stock, saving on disposal costs. FY19 YTD I have saved $290,000 from being written off.• Led an initiative to look at more environmentally sustainable and cost-effective disposal methods of out of date and unsaleable product. Initiative saved over $150K in the last 4 months.• Developed a write-off reduction process that has been supported by the Executive and is in the early stages of implementation.• Conducted a detailed portfolio review looking at profitability, factory recoveries and strategic fit, making recommendations on SKU deletions and SKU’s requiring further discussions on profitability improvement initiatives.• Conduct fortnightly cross functional meetings to agree on actions for upcoming product changes to ensure that we don’t manufacture or procure too much product that will be write-off exposure to the business.

Melbourne, Australia

In this role I:• Managed commercial transport customers whose corporate base is located in Victoria with an annual volume of 250 million litres delivering $5.5M profit pa• Worked with key stakeholders to understand customer business requirements and develop strategies to deliver growth and to achieve mutual success for both companies• Initiated and driven major pricing reform to ensure Shell Card can put forward competitive offers to commercial road transport customers• Developed customer strategies to deliver top line growth • Managed the tender process for potential new business opportunities• Provided product forecasts for each customer and manage product allocations• Represented Viva Energy and Shell Card at the Brisbane Truck Show and National Road Transport Hall of Fame and Reunion

Melbourne, Australia

Viva Energy Australia is formerly Shell AustraliaIn this role I:• Was the business subject matter expert and key focal point for all Viva Energy Australia’s eCommerce projects, as well as the new sales Customer Relationship Management (CRM) tool• Project managed Viva Energy’s Electronic Data Interchange (EDI) transition program away from Shell – delivered on time and under budget.• Developed the communications and testing plan enabling seamless change for Viva Energy’s EDI trading partners.• Project managed the implementation of Viva Energy Australia’s sales CRM Tool – delivered on time and under budget with 90% staff uptake within 4 weeks. • Created the design, customisation and simplification of the Salesforce version Viva Energy implemented, as well as developed and delivered training to key stakeholders.• Conducted detailed analysis to determine the true impact of business changes to local and global key accounts delivering key findings to two of Viva Energy Australia’s top 5 customers (Rio Tinto & Anglo America). • Designed and developed tailored EDI processes for Global Key Accounts allowing total integration to ensure customer requirements were met.• Trained and supported users on systems and processes• Was involved in the design and development of customer eCommerce web portals for both distributors and global key accounts including large mining companies

Melbourne, Australia

In this role I:• Was a key interface between the global portfolio, supply chain, marketing & sales and technical teams, and ultimately the owner of the portfolio• Managed 2 direct reports and was responsible for their work and professional development.• Provided pricing strategy and recommendations to sales & marketing, and ensured that the S&OP team were updated with demand forecasts for the introduction of new products as well as the withdrawal of products.• Developed the lubricant portfolio marketing strategy to ensure the organisation had a profitable fit for purpose range to meet current and future customer requirements.• Worked with the global portfolio team, local sales, marketing and technical teams to implement Shell Australia’s proposed go-forward lubricant portfolio. • Ensured new SKU introduction requests fit the portfolio strategy and meet constraints set for the cluster (SKU hurdle rates, portfolio reviews). • Conducted formal cross-functional portfolio reviews to identify underperforming SKUs and led the decision-making process to establish systematic action plans for these underperforming SKUs (eg repositioning, promotion, cost reduction, withdrawal).• Ensured that underperforming SKUs were reviewed and withdrawn (if they were not strategically required or made business sense) on a continuous basis from the portfolio to create the room needed for the new SKU introductions within set hardlimit constraints.• Provided detailed analysis and recommendations to key stakeholders to manage product allocations for lubricants minimising customer disruption. • Led discussions with NICNAS (Government Authority) to demonstrate robust product stewardship processes were designed and in place to prevent compliance breaches. • Responsible for updating and maintaining the Product Stewardship Action Plan.• Managed Australian Packaging Covenant responsibilities, leading initiatives, and delivering annual report

Melbourne, Australia

In this role I:• Project managed the end to end process for all product introductions from concept to launch.• Worked with Sales and Marketing to ensure up to date MSDS are in the market, and alignment of products to Global Product Catalogue• Maintained finished product master data, including planning parameters in ERP system• Generated business cases for all introductions & withdrawals including all associated costs.• Conducted weekly cross functional meetings to gather updates on all projects to ensure key stakeholders were kept updated.• Introduced six monthly product portfolio reviews with key stakeholders providing detailed analysis and recommendations in the management of underperforming SKU’s.• Performed regular profitability checks on newly introduced products or where profitability appeared ambiguous.• Managed the run down and withdrawal of obsolete and slow moving stock. Through thorough analysis of product and customer opportunities, I saved the business over $750K by working with key stakeholders to have the stock sold rather than written off.• Using SAP, Business Objects & Microsoft Excel, I designed & implemented customer impact analysis & reporting to support product changes as part of a global project, which was recognised and adopted as global best practice.• Successfully planned and conducted training sessions in Manila, Philippines, for Shell’s customer service centre around the product change marketing strategy.• Created (and ran) the PLM internal website, providing updated category information.• Worked with designers and GS-1 to ensure that all retail products in the category met GS-1 specifications

Victoria, Australia

In this role I:• Was the national account manager for several lubricant distributors with a combined total annual revenue of $2.5M delivering $950K profit pa. • Developed and reviewed the product range for two national lubricant distributors and implemented promotional programs in line with key calendar events and product launches.• Led a distributor pricing strategy review, which looked at the way pricing structures for distributors were managed, leading to sector pricing models and increased competitiveness.• Drove simplification and savings through negotiations with customers which included restructuring pricing and rebate set-ups, and in one case reduced the number of delivery sites from 250 to 3, which delivered a monthly volume increase of 13% and monthly profitability increase of 63%.

Melbourne, Australia

Developed and implemented sales campaigns for a team of 6 with a focus on obtaining sales from existing ‘non managed’ customers, providing support (including obtaining sales) to Office Based Account Managers (OBAM) and Field Based Account Managers (FBAM). Also designed and coordinated campaigns for acquisition of new business, both via set-up of new 'non managed' accounts and via lead generation for OBAMs and FBAMs.

Melbourne, Australia

In this role I:• Developed and managed a portfolio of medium sized mining, manufacturing, and wholesale customers located in NSW & Qld. • Successfully doubled the profitability of the three top customers in the portfolio by analysing the costs, pricing structure, supply chain, and then negotiated new ways of working.

Melbourne, Australia

I managed general customer enquiries and complaints from members of the public.

Bachelor Of Business/Bachelor Of Information Systems Double Degree, Marketing, Ecommerce, Iformation Systems

Education record