Head of Instacart's Mid Market Staple Categories, Advertising Sales Team. Total scope involves leading a national team comprised of 3 Sales Managers & ~15 Sales Executives. Hiring, developing & overseeing a team of Sales Executives responsible for deepening relationships with Instacart’s largest Mid Market Partners. This includes setting long term growth strategy, forging strong CPG brand partnerships & working with cross functional teams to deliver on key targets.Additional roles: Mid Market Sales Org: Culture SponsorExpo West Panel Discussion HostInstacart Fireside Chat Host

Managed a team of 6 Account Managers, driving relationships with verticalized advertisers in the Fitness, Professional Services & Real Estate industries. Focused on revenue attainment, set team vision, drove AM career development & owned team quota accountability.

Worked with the largest advertising partners in the Real Estate industry.

Managed ongoing client relationships with CPG & eComm businesses to translate marketing objectives into tangible digital results.

Provided marketing, pricing & sales recommendations, focusing on new product & brand refreshes; Served as a key liaison between Sales & Marketing teams in leveraging behavioral consumer and shopper segmentations.Led rollout of consulting decks that provided market overview, consumer segmentation & strategy insights - Contributed to significant annual sales revenue; Managed rollout, socialization & consultation of new analytical tools that drove best-in-class business portfolio management.

Led migration of Nielsen analytical tools that accelerated development of key metrics & business case analyses - Project was completed on time, in scope & without business interruption.Led strategic direction of KHC’s Social Media Command Center. Managed a team of contractors while showcasing a demonstrated ability to influence & lead senior team members.

Kraft BASES - Leveraged data sets for forecasting & consulting Kraft’s Cheese & Oscar Mayer brands. Kraft Shopper Insights - Providing analytical data support for Kraft Sales accounts including Delhaize Corp, Publix & Winn Dixie.