Ecommerce Digital Product Specialist
Current• Optimising and enriching products through copywriting, product data and imagery for the purpose of increasing ATC%, conversion, discoverability and improving the customer journey • Building and integrating AI and ChatGPT into our workflow to optimise and enrich products for on and off-site discoverability • Analysing customer and market behaviour to discover opportunities• Working with other teams such as marketing, merchandising and Fanatics in the UK for campaigns and launches