Cameron Watson Email & Phone Number

New York, Ny, Us

Greenwood Village, Co, Us

London, Gb

Conceptualized and executed sophisticated AI solutions that align with business objectives while elevating the event experience design. Bringing to life the vision of the Illumination Experience by leading and implementing project vision, innovative concepting, and designing of deliverables in various platforms and media.Engaged in a diverse portfolio of client projects across a wide range of services and campaigns while showcasing offerings, promoting innovation and fostering exceptional client relationships. Collaborated alongside internal clients and teams to drive creative and conceptual storytelling methods and influenced the development of creative briefs, storyboards and layouts that effectively communicate design ideas and advance business objectives. Initiated and lead creative ideation sessions while being be hands-on empowering teams in developing award-winning deliverables.

New York, Ny, Us

Lead a creative team for the Healthcare arm of Hero Collective, a digital-first, creative and media agency, specializing in Gen Z, Millennials and Multicultural audiences.Spearheaded muti-tiered digital campaigns for Johnson & Johnson: Janssen (Erleada & Darzalex) creating both unbranded/branded content, equity awareness, & empathy messaging for healthcare inequity surrounding chronic issues such as prostate cancer and multiple myeloma in marginalized communities across the US. Developed, directed and built a flexible, fully remote creative team of art directors, writers, producers and social media managers creating compelling content and digital deliverables

New York, Ny, Us

Directed top-level digital and social media projects across several Pharma brands (Sanofi, Allegra, Dulcolax, Robert Wood Johnson Foundation, Pharmaton, GSK) while also participating in new business ventures to generate additional revenue; maintained solid client relationships and sold-in several concepts across numerous content footprints such as programmatic, AI and IoT integration.Formulated overarching design languauge and messaging strategies that generated a 150% increase in engagement by incorporating data metrics, consumption and consumer decision journeys to tailor output and craft bespoke deliverables.Supervised global design resources throughout the entire process from ideation to adaptation achieving all goals and timelines while keeping profitable margins as high as possible utilizing project management tools and a close working relationship with our operations team.Generated new appraoches utilizing a digital-first strategy for Allegra implementing a disruptive social campaign in the allergy category; Initial IPSOS consumer testing yielded the highest retention and highest overall brand scores for the entire history of the company with a retention score of 178.Created a full array of flexible executions including programmatic video, display, retail, e-commerce and social adaptations resulting in more than 300 units of globally adaptable pieces in less than 3 months which became integrated across several channels such as Amazon Marketplace, YouTube, Instagram, Facebook, Pinterest and Walmart.com.Townhalled with all internal departments and clients across time zones to ensure all deliverables achieved the highest quality standards and closely monitored the overall progress of the project from concept to implementation and continually setting improvement benchmarks for the creative team, campaign and social engagement metrics.

New York, Ny, Us

Led global brand refresh for the leading enterprise software company; increasing brand awareness in the tech sector and corporate website traffic by 40% through design and copy direction of the company’s first responsive website, advertising campaign, sports sponsorship program and global corporate events.Successfully created and managed a global team of 30+ art directors, videographers, writers, coders, project managers who developed a full brand asset library for digital marketing campaigns, TVC, CRM campaigns, video content, social media display ads, event and tradeshow collateral reinforced through a vibrant communication platform.Created and implemented a briefing and creative process that improved the development of sales enablement collateral and campaigns for internal clients, field marketing, sales teams and C-Suite executives, resulting in a 400% increase in marketing lead generation and orchestrating over 1500+ creative projects per year.Rebranded corporate website and intranet in less than 6 months, including 16 localized country sites. Website and intranet won 3 design awards, including a Gold Hermes Award, Platinum Muse Award and Gold WebAward for Best Intranet.Created a platform to brand the company’s corporate sports sponsorships and partnerships with athletes and organizations such as the Brooklyn Nets, PGA Champion Brooks Koepka, Borussia Dortmund Soccer, Scuderia Ferrari Formula 1 Racing increasing social media impressions and delivering over $500K in earned media value across all properties.

New York, Ny, Us

Established the creative vision and voice for Colgate-Palmolive’s retail business unit by leading a team of 10 digital resources and writers to develop a new communications platform and brand campaign that increased awareness by 15% (IPSOS).Designed and delivered a comprehensive customer journey across the digital ecosystem with a cohesive strategy, content and design structure that seamlessly translated to Amazon storefronts, social promotions and product launches, increasing customer engagement by 20%.Led a cross-disciplinary team to produce numerous deliverables for social-based e-commerce campaigns, digital content, shopping experiences, POS, specialty packaging and “retailer.com” brand pages that exceeded annual sales, coupon redemptions, and social media followership targets for a major portfolio of brands including Colgate, Palmolive, Irish Spring, Softsoap, Speed Stick, Fabuloso and Suavitel.Produced and directed all executions to create a total annual global shopper media spend of $800 million – increasing by 2.5x the media spend allotted to other IMC channels.Drove dynamic executions including in-store displays, e-commerce sites, FSI’s, special packs, and various mobile/digital executions including a global Save Water initiative featuring gold medal Olympian Michael Phelps garnering a silver and bronze Reggie awards for campaigns that performed at 42% above category average and 39% above the brand average.

New York, Ny, Us

Advanced the evolution of A&M’s visual identity and marketing programs from concept to implementation in print, digital and social formats, driving long term development and overall compliance of brand standards in materials ranging from promotional content to multi-platform thought-leadership programs exceeding annualized metrics of previous teams.Oversaw brand management, bandwidth and creative processes for over 500 projects annually, while efficiently managing an in-house design team of 12 and agency partners with hands-on direction of all content.Guided overall visual campaign strategy and messaging while providing support, media coaching and training to the organization while working to increase production of content to amplify distinctive A&M perspectives and improve production quality and consistency.Managed development of a revamped website that increased traffic considerably within the first month of launch and increased the number of new inquiries by 28% by leveraging strategies such as curated search, tailored content delivery, responsive design, social media integration, A/B testing and variable user pathways to defy traditional professional services industry standards and create a novel user experience.Contributed to A&M garnering $1 billion in revenue in 2015 by leading marketing efforts and ensuring internal alignment between business and product teams.Increased A&M’s visibility by developing an annual marketing campaign to improve the firm’s ranking to re-enter “Vault’s Top 25 Consulting Firms to Work For” in 2015.

New York, Ny, Us

Established the brand look and visual language, including design direction of advertising, promotional materials, events and social content for the magazine ensuring its translation consistently across all platforms: print, online and digital edition.Partnered with Marketing and Editorial teams to help create cntraveler.com and directed custom content across the platform– organizing and conducting photo and video shoots, and managing external production budgets up to $1.1M for integrated client campaigns; delivered on budget and meeting expectations for numerous luxury and lifestyle clients.Managed art department staff for all projects as well as managed a network of relationships with third party companies, videographers, photographers, designers, musicians, tastemakers and vendors to produce branded and co-branded content.Drove custom content that generated unprecedented double-digit growth in ad sales for 5 consecutive months, including a 17.8% growth in September that created the largest issue produced in 7 years.Led creation of digital concepts and original social video content with advertisers such as Emirates, Land Rover, Royal Caribbean and Kenneth Cole featuring celebrities such as Amber Valetta and Ludo Lefebre.Won Outstanding Sales Organization for all of Condé Nast for the month of August by coordinating cross-departmental efforts to create a unified sales approach that beat out larger brands such as Vogue, GQ, and Vanity Fair.

Freelanced as Creative Director providing full service agency expertise, sales and marketing support by shifting the sales organization based in New York, Dallas, Denver and Atlanta towards more interactive and digital resources with cloud based connectivity.

New York, Ny, Us

Implemented and directed interactive digital projects, augmented reality campaigns featuring social gamification, web and mobile design solutions for multiple clients.Led a digital team that supported top-level agency strategies, design rationale and direction for clients ranging from Nivea, The Empire State Building, Starwood Properties, W Hotels, Aloft, Element Hotels, Sheraton, Harry and David, and Capcom along with new business acquisition.Developed mobile AR experiences that increased social media integration by 15% and progressive media buys by 5% creating 360° synergistic experiences from the point of engagement to the point of purchase for Resident Evil: Revelations and Devil May Cry 4.Designed, developed and launched a social-first approach that increased engagement 500% by activating a community of loyal game players, fans and digital influencers across mobile, desktop and tablet platforms.Increased Empire State Building Facebook presence from zero to over 150,000 in months with consistent engagement rates above 5%. Increased nightly admissions by 20% and website traffic by 36% creating an overall effective ROI of 250% for the entire campaign spend by developing and executing a social media strategy that encouraged superfans and influencers to become staunch advocates.Improved social audience presence by 60% over a span of 3-4 weeks with a retention rate of 96% for Nivea – Respective Rihanna and New Year’s Eve campaigns garnered 1.5MM views and over 250,000 new followers.

North Mankato, Mn, Us

Led projects within the in-house design arm of WorkflowOne Creative Services managing brand identity and graphic standards across the billion dollar managed print and promotional products sales organization. Collaborated with Account Management, Sales and Production as creative lead in securing new business, RFP authoring, client interfacing/presentation, resource allocation and budget proposals. Designed unique print, promotional and target marketing delivering personalized, one-to-one customer communication programs that can integrate across multiple media and delivery channels such as e-mail and direct mail campaigns, social media campaigns, websites and quick response code campaigns for clients such as AGFA, Hardware.com, American Cancer Society, Kool Smiles, Suddenlink, ONE Magazine, USTA.Suddenlink: Partnered with logistics and production teams on the design for nationwide distribution of point-of-purchase signage and collateral. Improvements in package design delivered a scalable solution to support campaign deployments to 14,000 locations. Paired with improved logistics and inventory management, efforts lead to $18 MM in annual savings with faster speed to market and better information for client planning. Rebranding of large integrated delivery network for healthcare achieved significant lift surrounding its inclusion efforts to minority/disadvantaged business enterprises. Improved consistency and control of brand image while more accurately targeting proper channels increased minority based customers from 5% to 12% of total base.

Atlanta, Georgia, Us

Managed design and environmental/3D design staff as department graphic design lead with increased focus on consumer packaged goods vertical; improved efforts and processes resulted in a 10% increase in profitability within this vertical.Spearheaded the entire design process by authoring design proposals, RFP/RFI, creative briefs and strategic rationales involving creation of internal design proposal templates and processes, and streamlined pathways for obtaining cross-agency management and client approvals. Directed branded solutions, design programs and reinvented retail approaches for some of the largest brands in the world including Coca-Cola, KraftNabisco, Home Depot, Binney & Smith (Crayola), Hewlett-Packard, Unilever, Tylenol, and Tommy Hilfiger to drive $80 million in billings for the for nationally ranked Top 5 retail design firm.Developed 10-15 design personnel while reducing expenditures and establishing better processes and procedures to streamline and improve workflow management with improvements leading to the highest overall utilization in company history.Overcame product fragmentation challenges for Crayola and shopper confusion across 200 SKUs in one aisle by reorganizing product segments by age group and media type improving shopper navigation while preserving a strong brand personality. Reinvented displays increased shopper visitation and dwell time by 300%.Realigned content strategy and integrated campaigns to introduce clients to a more holistic approach to digital media as part of the total experience and not as an encapsulated strategy, allowing our clients to gain timely delivery of their messaging at the point of sale via network deployment and ongoing content updates and distribution.

Köln, De

Directed and managed internal marketing communications team overseeing the overall brand strategy, budgeting and project coordination for Bio-Lab, a large consumer packaged goods company with over 20 house brands distributed nationally across grocery, mass (Walmart, Home Depot, Target), and dealer supported channels.Led creative briefing sessions to integrate marketing initiatives, market research, focus group testing, annual strategic action plans, marcom initiatives and climate surveys into compelling projects and output.Increased revenue by coordinating internal teams to execute consumer package design, advertising campaigns, corporate ID, direct mail, corporate/marketing promotions, video production and social media/web design while eliminating reliance on outside agency partners.Increased overall resource utilization rates to an average of 80% across the internal agency team leading to less departmental waste by introducing improved time tracking and job trafficking resources for 20 designers, internal photography studio, packaging and printing resources.Awarded the Break the Surface Award and Well Done Fund Corporate Awards for department achievements and continuous improvement.