• Worked with Data Analytics and our Agency to migrate our top portal from Bronto to SFMC• Launched 5 Category Newsletters for our top 2 portals driving an increase in auction registrations and bidders• Work with our Agency to launch updated newsletters and custom email AMPscript templates decreasing production time and improving email engagement with customers for our NA portals• Created more targeted audience segments for our custom email blast program to increase engagement and drive more auction registrations• Implement personalized lot recommendations for customers in our general newsletters on our top A&A portal leading to an increase in email engagement and auction registrations• Run A/B tests on template changes to find template improvements that increase CTR in our email campaigns• Analyze data in PowerBI and GA to measure the effectiveness of campaigns and find opportunities for testing and improvement• Set up a document to monitor all automations in SFMC to track any errors and find/document the fixes for the errors

• Manage incoming requests and communications with affiliates and partners on Partnerize• Work with our agencies to get campaigns running for Social, Display, Content Marketing, Shopping, and SEM teams• Collaborate with our creative team, to get new content for BAU and promo campaigns across Social, Display• Work in Lytics to create new audience segments for campaigns• Create and maintain documentation for the performance Marketing team

• Work with country managers to help create the strategy and execute various campaigns each year that increase new users to the site and help drive upgrades with existing users• Launched the international re-engagement program to help keep users on our emailable list • Launched the international MLI upgrade/downgrade program to improve the customer experience• Analyze data using Tableau to see which marketing programs are successful and where there are opportunities for growth• Code with HTML and CSS, segment audiences with SQL, test, and deploy emails for each campaign using Salesforce Marketing Cloud

• Helped increase the production output from 100k images to the website monthly to over 1 million images monthly• Trained vendor team to improve their efficiency and accuracy cutting their error rate from 9% to less than 1%• Worked on a project to improve editing processes to maintain high-quality output while team decreased by 75%

• Worked on a project to create new scanning processes that doubled scan volume• Perform quality assurance on scanned images to deliver a high quality product• Assist in the microfilm inventory process