CPG Synergy is your all-in-one automated social media and influencer marketing toolkit, designed for brands, agencies, and influencers alike. Whether it’s building a step-by-step plan to boost your follower count or finding influencers who actually care about your brand, we automate your entire process end-to-end using AI. Our key features include AI-powered influencer discovery, AI powered campaign management, and real time data and feedback. With AdpT you can create campaigns in minutes instead of months. Reach out and let us know how we can help.

During my Master’s program at ASU, I relaunched AdpT as an influencer marketplace, designed to help brands find and connect with influencers who truly aligned with their products. We gained some early traction and revenue but faced challenges due to an unsustainable business model. With a 5-10% take rate, we struggled with inconsistent transactions and revenue fluctuations, particularly as brands booked influencers seasonally or for specific campaigns. After reassessing, I decided to pivot to a SaaS model as we then later rebranded as CPG Synergy.

After graduating two years early, I was exhausted and burnt out. I decided to take some time off as a gap year, I worked part time on the side and continued to develop my skills. During this time, I continued to focus on the creator economy, volunteering with up-and-coming content creators and honing my photography and videography skills, while I studied for the LSAT

After being initially rejected from Purdue, I persisted by calling weekly until I was accepted. This determination carried into my next venture: a print-on-demand clothing business targeting college students through digital marketing and social media. During this time, I sharpened my skills in copywriting, graphic design, video editing, and everything social media-related. The business was profitable for several months until growth stalled due to high customer acquisition costs on Instagram ads. This sparked an insight that changed everything. I realized consumers had adapted to the platform's advertising (sparking the idea behind the name AdpT) and signaled that a new approach to selling on social media was needed. With this new insight, I wanted to shoot for something big, so I pivoted to a larger, untapped market: influencer marketing. Anticipating the upcoming NIL changes, I began working with student-athletes, local musicians, and others looking to build their social media presence. While, I quickly learned the hard way that market demand for nano and micro-influencers was still minimal. In hindsight, I was simply too early to the NIL shift and the emerging micro-influencer demand. Through this experience, I learned the value of building businesses around recurring customers, the importance of targeting early adopters in emerging markets, and most importantly, the power of perseverance, what we Boilermakers like to call Purdue Grit.

After the loss of AdpT Packs, I did what any 18-year-old would—followed the hype. Drawn to tech, I started a side hustle selling everything from electronics to 3D-printed fidget spinners on Facebook Marketplace. After a near-death experience during a pickup, I shifted focus and built a crypto miner, investing the profits into AMD and NVIDIA stocks at around $10 per share. Those gains supported me throughout college for years, marking my first success. Along the way, I learned to trust myself and my analysis, the power of long-term investing, and the importance of financial literacy.

My first step into entrepreneurship started with a pair of scissors and an old Jansport backpack that got a serious makeover. I envisioned AdpT Packs as the world’s first fully modular backpack, customizable and ready to adapt to any situation in seconds—from hiking the Himalayas to biking into work. While the project didn’t take off, the experience taught me invaluable lessons in prototyping, product development, and problem-solving. AdpT Packs sparked my passion for entrepreneurship, and one day, I look forward to bringing it back to life.

Assisted with client management, legal research, drafting, gathering facts, records, and running documents. Took initiative in high-profile cases by building relationships and uncovering evidence that revealed patterns of wrongdoing. Developed a new system for documenting and collecting evidence, improving overall firm efficiency.

Listened to customer concerns and assisted customers in rerouting flights and resolving issues.

Supported internal employees by resolving Whole Foods delivery issues. Balanced part-time work while managing my first startup and studying for the LSAT.

In this role, I led a team of four to develop strategic plans for the nonprofit’s second location. Our team created a comprehensive timeline, budget, and work plan for the remodeling project, which successfully doubled the organization’s capacity to serve the community. I also spearheaded the grant process, creating new procedures for the organization, securing funding from local utility companies and community donations.