As an International Marketing Coordinator at Northumbria University, I lead on the development and implementation of an omnichannel, digital marketing campaign that focuses on the acquisition and conversion of prospective EU and International students to some of the university's key academic partnerships. I use my wealth of knowledge and experience in digital marketing and stratification, as well as my stakeholder management expertise, to foster collaborative relationships with external partners, including leading international agents and recruiters.I graduated from Newcastle University with a first-class honours degree in Media, Communication and Cultural Studies, where I developed my critical thinking, research, and writing skills, as well as my passion for media and culture. I have over four years of experience in marketing in higher education, with a specialism in CRM and campaign management. I have contributed to the success of various projects, such as Help to Grow Management, i2i Soccer Academy x NU, Northumbria in Amsterdam and The International Centre for Connected Construction. I am motivated by creating impactful and engaging content, reaching and influencing diverse audiences, and supporting the growth and reputation of Northumbria University.