Marketing Campaign Manager
CurrentCampaign Manager for B2B & SaaS Campaigns (Dec - Present)• Manage creation and execution of B2B & SaaS programs• Coordinate with events and sales teams for pre and post-event strategy and communication• Utilize platforms like PathFactory, RollWorks, Jasper, HubSpot and Seismic• Creation of landing page, email, ads and social copy• Work in unison with Ad agency to launch Display and search ad campaigns on LinkedIn and RollWorks• Work with agencies such as Madison Logic, Intentsify & Activate to create strategic campaigns to drive lead generation • Collaborate across teams for deliverables and timely launches• Core responsibility: Project ManagementSegment Manager for New Logo sales teams BDR, Emerging Strategic & Enterprise (March-December)• Developed target lists for ABM motions and Salesloft cadences• Presented marketing efforts on weekly sales team calls• Assisted with pre-event promotion and post-event lead processing• Managed HubSpot and assisted the web team with WordPress staging site