Cameron Hayes Email & Phone Number

Wellington, Wellington Region, New Zealand

As Marketing Manager Sustainability I am responsible for delivering marketing initiatives that are aligned with sustainable outcomes, such as the Tiaki - Care for New Zealand kaupapa. I also drive the development and implementation of Tourism New Zealand's sustainability framework and manage our emissions reduction planning in line with a 1.5 degree pathway.

Wellington, Wellington Region, New Zealand

As Brand & Partnerships Manager I led the day-to-day management of the Tiaki - Care for New Zealand kaupapa on behalf of seven organisations across the tourism sector.Managed relationships with key partners including Air New Zealand, Tourism Holdings, TIA, Māori Tourism NZ, Department of Conservation, Airbnb, and others.Managed advertising campaigns, web.

Wellington Region, New Zealand

As a Senior Marketing Advisor at MPI I lead and support social marketing campaigns in the biosecurity space. This includes campaigns such as Declare or Dispose (border biosecurity), Check Clean Dry (freshwater biosecurity), and the brown marmorated stink bug awareness programme. I have also supported the primary industries workforce recruitment campaign.

Wellington & Wairarapa, New Zealand

I lead and support marketing campaigns, primarily around influencing positive behaviour change for conservation outcomes. Some of the campaigns I've worked on include:- In it for good / Whai painga roa: for DOC to continue operating towards the Predator Free 2050 goal, it must retain its social licence to conduct predator control operations. This means.

Wellington, New Zealand

Supporting marketing campaign mahi for All-of-Government Covid-19 Response

Wellington & Wairarapa, New Zealand

• As Senior Marketing Advisor I manage all the marketing and communications activity for ZEALANDIA. Over the past few years I have driven success across financial, engagement, and reputational targets, ultimately helping.
• Developing annual marketing campaigns that increased visitation and revenue above target.
• Increasing online community and membership.
• Managing media and PR program resulting in well over 100 positive media appearances per year.
• Developing media policy, brand guidelines, and social media style guide.
• Securing ZEALANDIA’s reputation as one of the must-do attractions in Wellington.

Melbourne, VIC

• As Marketing Assistant in the Higher Education division of Wiley Australia I focused on delivering marketing activities to increase sell-through and win new business. This included developing digital revenue channels.
• Assisting development of Wiley’s first Direct-to-Student website which generated over $1m in its first year and exceeded target by 40%.
• Producing effective posters, flyers, web content, EDMs and sales tools.

Master Of Business Administration - Mba

Bachelor Of Communication Studies, Marketing & Public Relations

Double major in Marketing and Public Relations. Completed a supervised research project on 'Effects of Social Media on Public Relations.

Education Abroad Programme

Studying marketing and communications at one of the world's top universities was an incredible experience. Some highlights included an.

Te Ara Reo Māori

Mini Mba, Brand Management