In 2024, I founded ADHD Medications to simplify and improve access to care for individuals navigating ADHD diagnosis and treatment. Our mission is to remove friction from the patient journey by combining cutting-edge technology with compassionate care.We’ve developed an innovative digital platform that streamlines the entire process—from connecting patients with clinicians to tracking prescriptions and ensuring timely medication delivery. Our secure systems integrate with clinical and… Show more In 2024, I founded ADHD Medications to simplify and improve access to care for individuals navigating ADHD diagnosis and treatment. Our mission is to remove friction from the patient journey by combining cutting-edge technology with compassionate care.We’ve developed an innovative digital platform that streamlines the entire process—from connecting patients with clinicians to tracking prescriptions and ensuring timely medication delivery. Our secure systems integrate with clinical and pharmacy services, offering features like real-time script tracking, seamless appointment scheduling, and second-to-none compliance tools.At ADHD Medications, we’re not just building technology; we’re creating a smoother, more efficient experience for patients, clinicians, and pharmacies alike. By focusing on accessibility, user experience, and transparency, we’re setting a new standard in ADHD care management. Show less

Simply Coffee is a proudly New Zealand-based coffee brand and the home of Nespresso-compatible coffee capsules. As a fully e-commerce business, we’ve earned over 2,000 five-star reviews on Google and serve 10,000+ customers across the country.Since acquiring the business in 2021 from Patrick and Louise Cole, I’ve scaled it 4x, focusing on leadership and product development while guiding a talented team of operations and marketing professionals. Our state-of-the-art, fully automated… Show more Simply Coffee is a proudly New Zealand-based coffee brand and the home of Nespresso-compatible coffee capsules. As a fully e-commerce business, we’ve earned over 2,000 five-star reviews on Google and serve 10,000+ customers across the country.Since acquiring the business in 2021 from Patrick and Louise Cole, I’ve scaled it 4x, focusing on leadership and product development while guiding a talented team of operations and marketing professionals. Our state-of-the-art, fully automated "lights-out" distribution facility can pack and dispatch an order in just 45 seconds, supporting our reputation for rapid shipping.At Simply Coffee, we’re committed to delivering exceptional coffee experiences, fast service, and unmatched convenience to customers all over New Zealand. Show less

I founded this business in 2013 and scaled it to over $20M in revenue, delivering marketing strategy, creative production, and media services to more than 100 clients across healthcare, banking, retail, and e-commerce.I’m a strong advocate for blue ocean thinking and believe in leveraging customer psychology and experience design to create value for all stakeholders.In 2020, I led a transformational project that digitized our production processes using robotic process… Show more I founded this business in 2013 and scaled it to over $20M in revenue, delivering marketing strategy, creative production, and media services to more than 100 clients across healthcare, banking, retail, and e-commerce.I’m a strong advocate for blue ocean thinking and believe in leveraging customer psychology and experience design to create value for all stakeholders.In 2020, I led a transformational project that digitized our production processes using robotic process automation, dramatically improving efficiency and enhancing client outcomes. As part of this initiative, we built an in-house digital work management platform that automated back-of-house functions—from client quoting to on-set schedule management.Additionally, I developed and commercialised TV Attribution, a groundbreaking analytics platform offering second-by-second ad performance insights.In 2023, the business was acquired by the Thompson Spencer Group, primarily for our innovative digital technology platforms. Show less

Senior - Live Broadcasting