Cami Fields Email & Phone Number

Memphis, Tn, Us

Memphis, Tennessee, United States

Global Clearance Strategy & Solutions Marketing Manager. Team focus on Trade, Regulatory and Brokerage portfolio.

Greater Memphis Area

Customer Experience Marketing for FedEx Logistics, Air & Ocean Cargo and Trade Brokerage

Greater Memphis Area

Greater Memphis Area

• Lead Customer Journey mapping experience within the organization to identify gaps and pain points. Formulate work teams and stakeholders to create projects that foster customer satisfaction.• Created a new refer-a-friend online portal TruFriends.com to allow customers to refer friends digitally and receive rewards.• Coordinate customer focus groups to design the new TruGreen mobile app and My Account customer portal enhancements. Work with key internal stakeholders to ensure our customers needs are incorporated. Mobile app launched in January 2018. Marketing download goal to current customers was surpassed in the first quarter.• Worked with IT, Customer Care and Digital Marketing to launch text, push notification and email service notifications for current customers, along with a new email nurturing series for new customers.• Using customer research and insights, created a business case for paperless billing and monthly billing. New paperless billing programs launched in 2017.• Serve as Voice of the Customer in executive meetings and strategic projects

Memphis, Tn

• Responsible for all customer marketing and communication campaigns for more than 250 branches in the U.S. and Canada. • Manage an internal team to ensure branches are responded to promptly and efficiently and that they have the marketing and communication resources they need for their customers. • Serve on a merger communication work stream tasked with facilitating news and information to both customers and employees as we go through the purchase of our largest competitor. Manage the TruGreen brand and dual brand through the merger.• Manage advertising agency, email agency, social agency and creative teams to ensure messaging and brand is consistent among all marketing channels. • Take complex operational and communication challenges that ripple down to customers and determine process improvements. Assemble the internal resources needed to solve problems and communicate the plan.

Memphis, Tn

• Launched and managed social media and email communications for TruGreen.• Assisted with customer experience communications including creating marketing materials for our field teams.• Enhanced billing communications to improve cross sell messages within bills, eliminate customer confusion and decrease the amount of customer service calls related to billing.

Memphis, Tn

• Developed and executed a training program to ensure that all employees became brand champions and tour guides for the opening of the new $340 million facility. Served on change management committee with Human Resources to improve employee communication through the patient move.• Assisted with leading Family-Centered Care and patient experience initiatives • Assisted with the creation of a new Le Bonheur logo, multiple advertising campaigns and service line specific marketing (Heart Institute, Fetal Center, Craniofacial Institute).

Memphis, Tn

• Served as marketing liaison for Le Bonheur fundraising events by coordinating with freelance graphic designers and printers. Executed week-long awareness campaign on WREG, Go Jim Go!• Developed special partnerships with other local not-for-profits to increase awareness and community goodwill (Memphis Zoo, Brooks Museum, Ballet Memphis).• Invited to speak at the Children’s Hospital Association’s annual conference and lead a webinar on “Turning Sponsorships into Partnerships: Maximizing Your Sponsorship Dollars.” Received the highest post-conference evaluation scores.

Ma, Communication

Emphasis on Health Communication and Organizational Communication; 4.0 GPA

Ba, Communication

Activities and Societies: Delta Gamma, Student Alumni Association

Education record