Crafting futuristic concepts and visual collections through Generative Artificial Intelligence while forecasting how Fashion and Beauty will evolve in a rapidly changing world. With a strong commitment to diversity and women’s empowerment, pushing the boundaries of creativity while advocating for a mindful and responsible approach to AI.

I am currently leading the Gen AI Imagine Lab, a pioneering department dedicated to foster the creativity of all Puig brands through Generative Artificial Intelligence. Our mission is to guide brands through the journey of integrating intentionally Gen AI into their creative workflows and to create a dynamic playground where we harness the magic of Generative AI for creative inspiration, exploration, and concept visualization.•Guiding brands in integrating Intentionally Generative AI into their creative workflows, ensuring a seamless and impactful adoption.•Creating an environment that fosters creative experimentation with Gen AI, allowing for the exploration of new ideas and concepts.•Curating and leading workshops to upskill the organization, empowering teams with Generative AI capabilities to augment their creative output. (Nearly 600 people upskilled)•Providing thought leadership and insights on the intersection of creativity and technology, positioning the Gen AI Imagine Lab as a key driver of creative inspiration within the organization.•Collaborating with cross-functional teams to drive forward-thinking projects that leverage the power of Generative AI.•Continuously exploring emerging trends and new Gen AI tools to keep the lab at the forefront of innovation.

Creative Manager at the Creative Hub, Puig’s internal department dedicated to inspiring creative teams across all brands by researching cultural trends and translating insights into strategic input for marketing.• Supported the Creative Director in positioning "The Creative Hub" as the organization's central creative and inspiration hub.• Sourced and developed partnerships with emerging talents to spark creative collaborations and fuel the brands' creativity.• Conceptualized and executed workshops, inspiration trips for top management, and guided visits to art and design events.• Conceptualized, designed, and maintained an internal digital creative platform. I curated a rich collection of inspirational and thought-provoking content for the organization, making this platform a dynamic resource that inspired and informed creative teams.• Stayed up-to-date on emerging trends and technologies to inform strategic decision-making• Led creative project planning for the department.• Provided art direction for a diverse range of deliverables, including publications, presentations, videos, newsletters, and events.

Product Manager at Owens Illinois, an international Glass Packaging leader• Developed product concepts and marketing mixes that met the needs of the target market• Analyzed and identified market opportunities, trends, and user needs to ensure successful product launches• Ensured the technical feasibility of new products through prototyping and implementation• Coordinated with transversal teams and internal clients worldwide, including top-tier companies like Coca-Cola, Nestle, and Postobón• Managed multiple projects simultaneously through effective pipeline management techniques