Camia Gavin Email & Phone Number

St Paul, MN, US

St Paul, MN, US

• Led a global marketing team for a $1.3B industrial B2B business across 7 countries.
• Delivered volume growth through integrated marketing campaigns activating with end-user customers, channel distributors, eCommerce platforms, and field sales teams.
• Defined marketing strategy for global campaigns in partnership with product marketing team resulting in fewer, better campaigns – cross-selling high margin products through selling for the solution or job to be done.
• Defined global process for use of GenAI for translation, improving speed to market and agency spend by 50%.
• Stood up new social media team for the brand and launched first global influencer marketing program in 5 countries delivering 25x ROI.
• Developed PR strategy for robotics business and launched a series of press releases leading to industry awards and speaking engagements for thought leaders on the team.

St Paul, MN, US

• Trusted to lead global integrated marketing strategy for the 3M brand during the COVID-19 pandemic, resulting in a consistent brand message in a time of challenge emphasizing the commitment to frontline workers.
• Led cross-functional team producing content for multiple touchpoints – PR key messaging management, development of training content on how to select and use N95s, new social media approved responses, and new brand.
• Defined communications processes for future teams – Created the 3M Global Emergency Response Playbook.

St Paul, MN, US

• Led integrated marketing strategy for campaigns in the US for the construction, healthcare, and emergency response market segments.
• Campaigns delivered an average of 10x ROI and delivered business results across the funnel – Contacts. MQLs, Opportunities.
• Delivered campaign results through martech solutions such as Adobe Analytics, Adobe Audience Manager, Eloqua, and Salesforce.
• Led marketing automation adoption across the enterprise by matching business requirements with demand generation best practices and creating playbooks for marketer training.

St Paul, MN, US

• Developed thought leadership content strategy for the global brand, driving increase in brand awareness and trust.
• Managed agencies to produce videos, articles, and infographics.
• Was part of the team that launched 3M’s first brand blog – 3M (P)articles which has now changed to 3M Futures.

New York City, NY, US

• Contributing writer for Huffington Post Parents.
• Wrote articles on using marketing principles in parenting and other related topics.

Los Angeles, California, US

• Lead digital strategy for clients including web content, branding, and product launch plan to drive awareness and contact acquisition.

• Worked with over 25 clients in the non-profit and education industries.
• Provided email marketing, brand positioning, event marketing, social media strategy and content, and blog copywriting services.

Tarrytown, NY, US

• Managed PR and communications for the NGO to UN delegates.
• Organized events for membership acquisition, including speaker scheduling, venue selection, and vendor coordination.
• Successfully prepared annual report for united nations accreditation of NGO status.

Master Of Science (M.S.), Marketing

Bachelor Of Arts (B.A.), Communications

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies