Camia Gavin Email & Phone Number

St Paul, Mn, Us

St Paul, Mn, Us

• Led a global marketing team for a $1.3B industrial B2B business across 7 countries. • Delivered volume growth through integrated marketing campaigns activating with end-user customers, channel distributors, eCommerce platforms, and field sales teams.• Defined marketing strategy for global campaigns in partnership with product marketing team resulting in fewer, better campaigns – cross-selling high margin products through selling for the solution or job to be done. • Defined global process for use of GenAI for translation, improving speed to market and agency spend by 50%. • Stood up new social media team for the brand and launched first global influencer marketing program in 5 countries delivering 25x ROI.• Developed PR strategy for robotics business and launched a series of press releases leading to industry awards and speaking engagements for thought leaders on the team. • Defined ABM strategy for shared accounts across the business group and recruited global agency to launch program. • Drove successful new product launch campaigns including new branding and co-branding with external company partners.• Managed global marketing budget ensuring efficient spend with agencies and vendor partners and improving processes for increased speed to market.

St Paul, Mn, Us

• Trusted to lead global integrated marketing strategy for the 3M brand during the COVID-19 pandemic, resulting in a consistent brand message in a time of challenge emphasizing the commitment to frontline workers.• Led cross-functional team producing content for multiple touchpoints – PR key messaging management, development of training content on how to select and use N95s, new social media approved responses, and new brand assets on 3M’s commitment to meeting the supply demand for frontline workers, and new web experiences about imported respirators, fraud protection, and Covid-19 personal safety information.• Defined communications processes for future teams – Created the 3M Global Emergency Response Playbook.

St Paul, Mn, Us

• Led integrated marketing strategy for campaigns in the US for the construction, healthcare, and emergency response market segments.• Campaigns delivered an average of 10x ROI and delivered business results across the funnel – Contacts. MQLs, Opportunities. • Delivered campaign results through martech solutions such as Adobe Analytics, Adobe Audience Manager, Eloqua, and Salesforce.• Led marketing automation adoption across the enterprise by matching business requirements with demand generation best practices and creating playbooks for marketer training.

St Paul, Mn, Us

• Developed thought leadership content strategy for the global brand, driving increase in brand awareness and trust.• Managed agencies to produce videos, articles, and infographics.• Was part of the team that launched 3M’s first brand blog – 3M (P)articles which has now changed to 3M Futures.

New York City, Ny, Us

• Contributing writer for Huffington Post Parents.• Wrote articles on using marketing principles in parenting and other related topics.

Los Angeles, California, Us

• Lead digital strategy for clients including web content, branding, and product launch plan to drive awareness and contact acquisition.

• Worked with over 25 clients in the non-profit and education industries.• Provided email marketing, brand positioning, event marketing, social media strategy and content, and blog copywriting services.

Tarrytown, Ny, Us

• Managed PR and communications for the NGO to UN delegates.• Organized events for membership acquisition, including speaker scheduling, venue selection, and vendor coordination.• Successfully prepared annual report for united nations accreditation of NGO status.

Master Of Science (M.S.), Marketing

Bachelor Of Arts (B.A.), Communications

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies