Marketing Director responsíble for Brand Strategy, Social Media, Content, the In-house Creative Lab and International Brand teams.

Performance Marketing, Life-cycle Management and Merchant Marketing.

Revel Consulting is a Seattle-based management consulting firm that offers high value consulting solutions across multiple disciplines and industries. Developed B2B marketing strategy plans for global organizations in the technology and travel industries including competitive landscape, market sizing and go to market strategies; Developed internal organization level performance management cycle based on quant. and qualitative KPIs.

Developed strategic analysis, defined positioning strategy, created tactical plans, conducted consumer research and managed a series of projects for Budweiser parent brand and Bud66, a $30M UK line-extension.• Led the development of a new brand proposition, visual identity, creative platform and advertising campaign for Bud 66. • Established new digital strategy for Budweiser including social media, search and website. Strategy results included increased Facebook fan page from 30k to 300k.• Identified growth opportunities through competitive analysis and market research. Recommended future brand positioning strategy based on an analysis of a new segmentation model. • Implemented new brand design, developed limited promotional edition packs and participated in the development of TV and radio advertisements growing brand equity scores to the highest in the country among its target audience.

Led development and implementation of the “Innovation & Renovation” pipeline, from ideation to product launch across all UK brands. 

• Managed ideation initiatives and strategic alignment with company and brand priorities. Work included: consumer insights identification, market research, cross-functional workshops, consumer co-creation, concept development and testing, business case development and feasibility studies.• Led and coached team to implement over 15 consumer driven product and packaging innovation projects across the UK and Belgium. 

• Delivered an additional 4% (40M Liters) in the country’s total volume in a declining industry.

 • Led the Stella Artois Cidre product development program which grew market-share to reach the number two position in its segment in less than a year and won a series of industry awards including Alcohol Product Launch of the Year.• Responsible for Artois Eco Strategy and implemented a series of eco-friendly initiatives for the brand working closely with suppliers, consultancies and a government agency.

Assessed the market acceptance for a type of rubber product that had been developed by the R&D team. Conducted a value chain profitability analysis to determine overall market attractiveness.

• Led team of eight consultants to launch the Operations Automation division at Vale, a leading global ore mining company, to design and implement centralized electronic dashboards to create visibility and manage the whole company’s operations performance. • Coached managers of the Marketing & Sales division of the British Gas subsidiary in Brazil to effectively manage their marketing plan including: value proposition re-design and the definition of service performance indicators.• Acted as the PMO for the implementation of initiatives that improved efficiency in 80 maintenance divisions of Vale, including process transformation, performance management definition and change management activities.• Worked in the start-up of a B2B e-procurement portal for Petrobras, the largest company in South America. The initiative allowed the company to realize a 22% reduction on its procurement costs and 50% average reduction on the purchase lead-time.• Participated in process re-design and system implementation projects for mobile and fixed line operators from 2000-2002.