. Digital Transformation: Implemented tools such as Power BI and Marketing Cloud/Salesforce (CRM) as well as developed E-commerce, Blogs, an App, and a Chatbot for retaining B2B and B2C customers and making them more profitable.. Communication Strategies & Advertising Campaigns: Spearheaded the entire production process of advertising campaigns for B2B and B2C audiences, managing the entire cycle together with agencies and producers, being involved in everything from planning, briefing,… Show more . Digital Transformation: Implemented tools such as Power BI and Marketing Cloud/Salesforce (CRM) as well as developed E-commerce, Blogs, an App, and a Chatbot for retaining B2B and B2C customers and making them more profitable.. Communication Strategies & Advertising Campaigns: Spearheaded the entire production process of advertising campaigns for B2B and B2C audiences, managing the entire cycle together with agencies and producers, being involved in everything from planning, briefing, and approving all the up to the execution and measuring the campaign results and KPIs.. Implemented an inbound marketing/content strategy and digital marketing for awareness, prospected new customers/business, and considered new business opportunities.. Branding and Rebranding Strategies: Managed the brand and did a rebranding for national expansion by working on repositioning and changing the visual identity, by preparing strategies aimed at mitigating the impacts on the company’s reputation and image, as well as by strengthening the values with the customers and consumers.. Trade Marketing: Followed up on the Trade Marketing team, guiding the strategic positioning of the brand at the point of sale and strengthening the perception of value with the B2B-B2C public.. Training & Development: Trained the Inbound Marketing and Content Marketing team in performance and results / customer journey / salesforce marketing cloud, and in the agile methodology. Show less

. Specialist in Inbound Marketing, Content Marketing, and Inbound Sales using Marketing Automation Tools (Hubspot and RD Station), increasing the acquisition of leads generated via online campaigns.. Digital Communication and Marketing Strategies: Planned and coordinated the online campaigns for all brands for promoting on major portals, vertical sites, social and mobile networks, and institutional blogs, working directly with key players (Google, Facebook, Criteo) in addition to… Show more . Specialist in Inbound Marketing, Content Marketing, and Inbound Sales using Marketing Automation Tools (Hubspot and RD Station), increasing the acquisition of leads generated via online campaigns.. Digital Communication and Marketing Strategies: Planned and coordinated the online campaigns for all brands for promoting on major portals, vertical sites, social and mobile networks, and institutional blogs, working directly with key players (Google, Facebook, Criteo) in addition to offline campaigns and Outbound Marketing strategies.. E-commerce: Led a project for deploying a Chatbot service and implementing an Omnichannel platform to open another sales channel as well as to build institutional materials.. Monitored the KPIs and media results (ROI) using a Business Intelligence (BI) tool.. Publicity and Advertising: Worked with all the development and implementation of the strategies of visual communication and rebranding in about 90 Educational Units/Centers across the country.. Events: Planned and organized institutional and promotional events in 26 states in Brazil for promoting the Educational Services Portfolio, including their planning, operational actions of logistics, budget, managing the service providers, suppliers, and organizing the promotional materials and gifts. Show less

. Was responsible for the actions of the area in national and international projects for the airports of Brasilia, Natal, and VIPCLUB.. Digital marketing and e-commerce: Planed the social media and implemented e-commerce and mobile-commerce, putting together all the sales material, book, and digital magazine of the business spaces.. Branding and product development strategies: Designed new brands, developed the visual identity, while also developing products and services for the… Show more . Was responsible for the actions of the area in national and international projects for the airports of Brasilia, Natal, and VIPCLUB.. Digital marketing and e-commerce: Planed the social media and implemented e-commerce and mobile-commerce, putting together all the sales material, book, and digital magazine of the business spaces.. Branding and product development strategies: Designed new brands, developed the visual identity, while also developing products and services for the Airports through the concept of Design Thinking.. Spearheaded co-branded projects in Merchandising strategies along with promotional and POS actions in partnership with large brands: DUFRY/AMBEV/IMC GROUP.. Internal Marketing: Implemented the communication policy and Institutional campaigns of Airports with the development of communication tools and channels and the editorial line.. Public/Media Relations: Planned and organized inauguration events at the Brasilia and Natal Airports with the presence of the country’s President, designing and organizing a FUN ZONE for the Confederations Cup and World Cup period at the Brasilia Airport in partnership with AMBEV/BUDWEISER.. Prepared the sustainability (social, environmental) policy together with the departments involved. Show less

. Led the online/offline Marketing & Communication Planning, as well as approved the media plan and material together with Public Relations, providing content and approving releases.. Was responsible for the relationship/telemarketing center, for drafting scripts, leading actions, training teams, in addition to implementing the relationship rule for generating leads.