Camila Fermani Email & Phone Number

Argentina

> Led the development of product and platform content roadmaps.> Conducted benchmarking and market research to refine the company's strategic direction and value proposition.

Project management and impact measurement of initiatives for Mercado Pago's Wallet.> Designed and implemented a gamification strategy to increase users engagement with Mercado Pago's Wallet, which led to optimizing our marketing budget by 50%.> Built the business case to understand possible impacts of a benefits platform in Argentina.> Coordinated with the sales team to offer discounts when paying with Mercado Pago and built marketing strategies to drive customers to our merchant's stores.

Responsible for Mercado Pago's buyer experience with QR Code in Argentina.> Worked with cross-functional teams (IT, legal and PR) to develop a new QR code to meet open banking regulations in Argentina.> Responsible for identifying features to drive core KPIs (acquisition, engagement, retention and monetization). Manage marketing budget allocation within the different strategies.> Implemented, along with marketing, a business strategy in certain areas of the country which led to an increase in Market Share.> Work along with the sales team to obtain investment from third parties to enhance our value proposition.> Analyze local and international competitors.

Responsible for Online Payment's Forecasts and coordinating initiatives to improve our profitability.> Structured and developed the planning process for Online Payments solutions in LATAM. Created a new model to forecast payments, considering market conditions and size of the salesforce.> Coordinated and supervised the anual planning process with each country manager.> Designed & aligned a standarized Performance Review process for the sales team, which allowed the business to increase its profitability.> Worked with IT to incorporate new features into CRM Salesforce with the goal of providing World Class Support for our customers (examples: online signatures and automatic sales reports).

Capital Federal

- Forecasting, Budgeting and Long Range Plan Processes- Business Partner role: model business campaigns and evaluate financial impacts- Daily campaign tracking/In season management (lead weekly business forum)

Capital Federal

Licenciatura, Economics

Beca de Abanderados Participación en el Club de Consultoría

Posgrado, Finanzas

Activities and Societies: Taller de Valuación de Proyectos, Taller de Negociación

Intercambio Académico, Economía Y Finanzas

Bachiller Bilingüe Con Orientación En Ciencias Económicas, Secondary Education And Teaching