Tutor at UNSW for "Customer Analytics", Marketing School, and "Data, Insights and Decisions", Business School, Term 3

Reporting to the CEO of Home Improvement division, was accountable for developing and implementing the strategy for store digitalisation at Falabella’s Department Stores, Home Improvement Stores (Sodimac) and Tottus Supermarket. Led a team of over 200 developers, product owners, and business analysts across Chile, Perú, and Bangalore, India. With an operational budget of $US 30 MM per year, managed a team of 200 through 4 Product Managers and 4 Technical Managers.Key achievements:• Transforming store checkout for 3 Business Units (Department Stores, Home Improvement, and Supermarket) in Chile and Peru, from an NCR Legacy solution to an In-house solution integrated with the e-commerce platform• Digitalisation of stores reception, storage, replenishment, picking, and dispatching tasks for employees through an in-house app for each business unit (Department Stores - Usage 29% Store Employees, Home Improvement - Usage 67% Store Employees, and Supermarket - Usage 65% Store Employees).• Developing in-store mode and omnichannel features for both app and e-commerce, such as scan and go, quotes, and stock availability, resulting in 20% of store customers interacting with such features in falabella.com• Led the corporate strategy of B2B sales for the Home Improvement division in Chile, Peru, Colombia, Mexico, Brazil, Argentina, and Uruguay ($US1 billion annual Sales)

Tutor at UNSW for three courses: "Introduction to Business Analytics", "Marketing Analytics" and "Data, Insights and decisions"

Relative Location of Text Message in Video Advertising using an Eye-Tracker (Target Journal: JMR) Sydney, Australiawith Junbum Kwon, Harmen Oppewal, Fang Liu, Eric Trinh

Reporting to the CCO of Falabella’s Bank, led a commercial team of 7 product managers to ensure the achievement of goals for opening new credit cards, increasing insurance cross-selling, and credit card upselling across the online and branch channels. Defining the customer lifetime cycle by analysing consumer data with a true life cycle approach and defining segmentation, and acquisition and retention opportunitiesKey achievements:• Led the migration of a portfolio of 3 million Visa customers to Mastercard in one year, earning a bonus incentive for the bank from the brand.• Redesigned and implemented a new commercial strategy for Falabella’s Credit Card. As a result, the digital channel for getting a new credit card became the most representative one representing 12% of openings.• Developing, implementing, and launching Google Pay Chile for the CMR Falabella credit card, working together with Visa, Google, and Transbank’s technology teams. Making it the first card to go to market with this wallet in Chile• Managed a portfolio of 3 million credit card holders in a bank, ensuring engagement through the bank's app and website, focusing on optimizing the onboarding process, increasing product usage, and reducing attrition rate

Reporting to the CPO of Falabella’s Bank, worked with key stakeholders, such as Banco Falabella's commercial, legal, fraud, and risk teams in Chile, Peru, Mexico, and Colombia, to define the minimum requirements to deliver a value-added online process to open credit cards for unknown customers. Defined regional roadmap for developments and led three teams of five developers each in the implementation under scrum methodologyKey achievements:• Designed the customer journey on the apps and websites of client onboarding (Open current account, get a new credit card) in Chile, Mexico and Colombia. With the digital journey in Chile, we increased the productivity of the sales executives by 20%.• Redefined the “getting a new credit card” process in the Falabella store with the introduction of an app. As a result, the approval time went from 2 hours to 8 minutes and sales of credit cards with the app represented 70% of the sales.• Launched the first 100% process for customers to obtain a credit card online. The digital channel now represents 60% of the new credit cards openings.

Reporting to the CCO of Falabella’s Bank, Led and coordinated the budget process and digital projects of the credit card of Falabella’s Group Bank (CMR). Identify and test functionalities on the website, with the objective of increasing the company's interest income. Define user flows, refine them with customers, and establish the functional requirements for the technology team to develop. Key achievements:• Implemented agile methodology to develop digital products enabling customers to refinance purchases after purchase, creating a new revenue stream.

 Re-designed and implemented the purchase and revenue management strategy for 2015 Optimized the regional purchase strategy by leading the first Bidding Process for suppliers in the Caribbean and Europe.

 Designed and implemented the first revenue management strategy for the 2014 summer charter operation.  Created the first “Revenue and Profits” report in the company by adapting databases to fit SQL and access.

Led the revenue strategy for Caribbean routes

 Led revenue management strategy for overlaping routes after Lan and Tam merged, using 2 different Host Revenue Systems Developed Revenue management reports adapting and merging Lan and Tam’s different databases.

Traffic analyst of main European highways