Strategic executive advisory dedicated to transforming businesses and people through Marketing, Product Innovation, Digital Transformation, and Leadership.• Design and implement strategies that move people and businesses towards new ways, driving significant improvements in product development, client operations and market positioning.• Leveraged extensive knowledge in digital transformation to enhance product design, digital interfaces usability, and business practices, resulting in heightened brand visibility, performance and operational excellence for clients.

Propelled continued growth of ad products across the Globe, launched and positioned value-creating products through a vertical, customer-centric lens. Established an actionable plan grounded in industry insights, to meet revenue goals. Executed against global launch plans to bring products to market and drive a 42% YoY revenue growth in the Consumer Packaged Goods vertical.Aligned and operationalized business from product to sales and vice-versa. Directly trained more than 20 thousand people from clients to agencies, internal and external sales teams, through webinars, in-person events and international roadshows.Launched and scaled consumer apps and advertising products, collaborating with cross-functional teams to drive results and alignment.Supported talent acquisition, management, and development, building a high performing, high impact world class team, cultivating skills, experiences, and domain expertise. Optimized marketing principles to product marketing planning tools and processes. Conducted product testing analysis and oversaw analysis of consumer research results related to ad consumption behavior. Partnered with research teams to conduct and analyze qualitative and quantitative research and develop actionable insights.Developed analysis and business models for product opportunities and sizing.

Directed the agency’s second most important account, O Boticário, the biggest beauty brand in Brazil, with an investment of R$200MM annually.Directed the communication planning for more than 40 aired TV ads on broad national channelsDrove annual strategic planning and communication for more than 10 fragrance’s brands including Malbec, the #1 brand in value and volume in Brazil, and annual Christmas campaigns, the most important campaigns over the years; won an Effie for Strategy in 2014. Coordinated five agencies across the planning and creative process leading a 360 cohesive, impacting and integrated communication planning across different disciplines and channels. Ideated a significant project on Men’s Beauty, combining disciplines and proposing a new way of communication to men. Awarded with two gold prizes for product and retail, and the Grand Effie in the Brazilian edition of Effie Awards 2016.Led one of the most iconic Brazilian brands, Havaianas, winning several creative awards. Campaigns included: 100th commercial of the brand, celebrating the profound bond between the brand and Brazilian consumers; 2014 World Cup campaign; #Essaéaminha (this is mine) campaign, with more than five films aired sequentially, the most innovative format in decades of the brands’ advertising.

Launched a consultancy specializing in Strategic Planning, Branding, Communication, Digital and Innovation Projects. Clients included McCann Erickson, McCann Healthcare London/NY, Sara Lee, Procter & Gamble, Whirlpool, AmBev, Multiplus, Adidas, Wyeth, Colgate, Merck Serono, Boehringer Ingelheim, Natura, Credicard, Itaú, Sadia, Diageo, NewStyle, Provokers. Implemented a long-term innovation project for alcoholic beverages at Diageo.Co-led important phases during the ideation process of a new beauty brand for Natura. Tailored and led a big health research for an international client for chronic diseases.Developed projects applying design thinking and user experience methodologies.

Led the innovation and strategic planning department of a Digital and Customer Relationship Marketing Agency, directing all clients and accounts. Main clients: GM, Microsoft, MasterCard, Intel, T4F, Nestlé Brasil, Santander, Alumni, Club Med, TIM, JumpEducation, Submarino, Coca-Cola, Johnson & Johnson.Implemented a new work and planning method during the creation process of digital interfaces, applying the concept of user centered design and design thinking on Nestlé’s website, which led the agency to win the pitch against 13 strong agencies, bringing an innovative approach to the Brazilian market.

. Built the strategic planning and brand repositioning of traditional Consumer Packaged Goods brands (brands’ DNA, positioning and communication guidelines; created an innovative format – a play with real actors and characters representing each brand's DNA and personality.. Led new categories’ studies for sugar, rice, tomato sauce (structural studies: market mapping, shopper understanding, consumer needs, categories’ communication and marketing positioning). Main Clients: Bunge (Primor, Delícia), J.Macedo (Dona Benta, Sol, Petybon, Brandini), Friboi (Swift, Minuano), Gomes da Costa, OESP, Pernambucanas.

. Managed a budget of R$ 5MM/year for innovation market researches. Co-led the innovation and marketing process of more than 15 beer launchings (e.g.: Chopp Brahma Black, Brahma Fresh, Brahma Bier – Limited edition for 2010 World Cup, among others). Led the “Northeast project” for launching the new product Brahma Fresh, which has renewed the Brahma brand image in the Region. The project included different types of studies and analysis: market study of beer in Bahia, market data analysis, marketing strategy analysis, business recommendation, project development – concept, product, packaging, marketing planning, communication and launching strategy.. Designed and implemented a complete Usage & Attitudes segmentation market research for Beverages – alcoholic and non-alcoholic, including segmentation per occasion, beverage type, category, consumer profile, including an innovative volumetric projection.. Created the Company’s first methodology of social media monitoring for brands (Orkut – Skol). Developed the innovation process/funnel, resulting in more than 10 new concepts per round ready for launching.

. Led the innovation funnel for global and regional snacks products' launchings (BelVita, Ritz Chips, Tang). Conducted the products’ consumer tests for zero trans fat formulas on biscuits and chocolates

. Solid basis in qualitative market research. Main Clients: Unilever, Santher, Reckitt Benckiser, AMBEV, Rede Globo, MTV Brasil.