Camila Tomas

Camila Tomas Email and Phone Number

Vice President of Innovation & Technology @Puig | Driving Innovation in Beauty Tech & New Business Models. Perfume innovation. @ scentXP
Camila Tomas's Location
Greater Barcelona Metropolitan Area, Spain, Spain
About Camila Tomas

VISIONARY INNOVATOR, ENTREPRENEUR, LUXURY BRAND ARCHITECTAs an INNOVATOR, I've spearheaded groundbreaking advancements in the fragrance sector, fusing profound consumer insights with cutting-edge digital experiences.In my role as a visionary ENTREPRENEUR, I successfully transformed an Innovation department into a disruptive new business, now a technology spin-off propelling growth beyond the fragrance industry.As a BRAND ARCHITECT, my expertise encompasses the development of global luxury brands such as Hugo Boss, Prada, Armani, and Yves Saint Laurent in leading positions. I fuse consumer insight, brand sensibility, and innovation to develop iconic perfume brands. In my capacity as an empowering leader, my journey underscores a steadfast commitment to aligning aesthetics and technology for impactful results.

Camila Tomas's Current Company Details
scentXP

Scentxp

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Vice President of Innovation & Technology @Puig | Driving Innovation in Beauty Tech & New Business Models. Perfume innovation.
Camila Tomas Work Experience Details
  • Scentxp
    Managing Director
    Scentxp Jan 2024 - Present
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  • Puig
    Vice President Innovation & Technology
    Puig Dec 2017 - Present
    Hospitalet De Llobregat, Barcelona, Es
    Propelling Puig to the forefront of innovation in the Perfumery and beauty industry through partnerships and disruptive technologies. www.airparfum.com - Endless scent trial (B2B)www.wikiparfum.com - Best scent profiling engine in the world (B2B, B2C)
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  • Puig
    General Manager Emed
    Puig Apr 2016 - Dec 2017
    Hospitalet De Llobregat, Barcelona, Es
    Lead distributor's network to leverage the full potential of our brands in fast-growing markets. Strengthened partnerships and grew double-digit above targets consistently.
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  • Puig
    Vice President International Development
    Puig Mar 2013 - Apr 2016
    Hospitalet De Llobregat, Barcelona, Es
    Responsible for Global Media, in-house consultancy for go-to-market structures, Market intelligence, Commercial and Pricing on a global level.
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  • Airparfum
    Board Member Airparfum
    Airparfum Jan 2019 - Sep 2024
    L'Hospitalet De Llobregat, Barcelona, Es
    Board Member at AirParfum, a company that Puig acquired and is now fully integrated into the Innovation & Technology Division. Helped team grow from an idea to an award-winning patented solution currently commercialised worldwide. www.airparfum.com AirParfum helps transform the olfactive experience and is powered by the pioneering profiling algorithms of Puig. It promotes sustainable trial at the point of sale. It´s applications stretch from perfumery to food, gaming and health.
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  • L'Oréal
    Global Marketing Director Armani Parfums
    L'Oréal Apr 2010 - Apr 2013
    Paris, Fr
    Development of Armani Parfums globally.
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  • L'Oréal
    Global Marketing Director Ysl Parfums
    L'Oréal Feb 2009 - Mar 2010
    Paris, Fr
    Responsible for the development of strategy, products and advertising campaigns for YSL perfumes. Development of Parisienne and Opium revamp.
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  • Puig
    Prada Parfums Marketing Director
    Puig Oct 2002 - Dec 2008
    Hospitalet De Llobregat, Barcelona, Es
    Developed and launched Prada Beauty as a joint venture business with Puig SA. Grew the business to 110 million euro net revenues by the end 2008.
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  • Londonfactory (Advertising Technology Start Up)
    Founder
    Londonfactory (Advertising Technology Start Up) 2000 - 2002
    Founded LondonFactory Ltd, to develop a new internet-based technology (push technology). Client portfolio included Archers (Diageo), Pringles and Hugo Boss (Procter & Gamble).Self-funded. Profitable. Employed 8 people & a network of freelancers.
  • Procter & Gamble
    Global Brand Manager Fine Fragrances
    Procter & Gamble 1997 - 2000
    Cincinnati, Ohio, Us
    Design and launch of 3 global initiatives: HUGO DARK BLUE, BOSS WOMAN and BOSS IN MOTION, growing the Hugo Boss franchise by 40%.
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  • Procter & Gamble
    Global Brand Manager, Make-Up
    Procter & Gamble Apr 1996 - Dec 1997
    Cincinnati, Ohio, Us
    Brand Manager colour cosmetics (Ellen Betrix, Max Factor) for 1,5 years. Global development and lead market responsibility (Germany).
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  • Procter & Gamble
    Global Brand Manager Healthcare (Wicks)
    Procter & Gamble Mar 1994 - Apr 1996
    Cincinnati, Ohio, Us
    Junior Brand Manager Wicks throat drops Germany.
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Camila Tomas Education Details

  • Harvard Business School
    Harvard Business School
    The Future Of Leadership
  • Singularity University
    Singularity University
    Exponential Growth
  • Futur/Io Institute
    Futur/Io Institute
    Moonshot Thinking
  • Universitat De Barcelona
    Universitat De Barcelona
    Ciencias Económicas
  • Brunel University Of London
    Brunel University Of London
    Major In Business Administration
  • Hochschule Osnabrück
    Hochschule Osnabrück
    Business Administration
  • Icn Nancy
    Icn Nancy
    Business Administration
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Innovation And Entrepreneurship

Frequently Asked Questions about Camila Tomas

What company does Camila Tomas work for?

Camila Tomas works for Scentxp

What is Camila Tomas's role at the current company?

Camila Tomas's current role is Vice President of Innovation & Technology @Puig | Driving Innovation in Beauty Tech & New Business Models. Perfume innovation..

What schools did Camila Tomas attend?

Camila Tomas attended Harvard Business School, Singularity University, Futur/io Institute, Universitat De Barcelona, Brunel University Of London, Hochschule Osnabrück, Icn Nancy, Mit Sloan School Of Management.

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