Camile Turner, M.B.A. Email and Phone Number
Lexington, KY, US
Camile Turner, M.B.A.'s Location
Lexington, Kentucky, United States, United States
Camile Turner, M.B.A.'s Contact Details
Camile Turner, M.B.A. work email
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Camile Turner, M.B.A. personal email
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Camile Turner, M.B.A. phone numbers
About Camile Turner, M.B.A.
Experienced traditional and digital Marketing Professional. Core competencies include: marketing & communications strategies, creative planning, social media strategy and implementation, and data analytics. My most recent responsibilities include program launch campaign development, creation and implementation.
Camile Turner, M.B.A.'s Current Company Details
Valvoline Global Operations
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Senior Digital Marketing Specialist
Lexington, KY, US
- Website:
- valvolineglobal.com/en-in
- Employees:
- 508
Camile Turner, M.B.A. Work Experience Details
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Senior Digital Marketing SpecialistValvoline Global OperationsLexington, Ky, Us
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Senior Digital Marketing SpecialistValvoline Global Operations Feb 2024 - PresentLexington, Kentucky, United StatesAs the Senior Digital Marketing Specialist for Core N.A. (North America), focus lies in technology utilization by aiding in the success of Valvoline Global Operations B2B lead and demand generation marketing efforts. Through a marketing technology stack including the Salesforce product landscape (Marketing Cloud, Sales Cloud, Data Cloud, Ad Studio, Einstein and CRM) to optimize revenue growth and deliver optimal customer experience across multiple Core N.A. segments. Establish the strategy, tactics, and tools to deliver the maximum value to internal, cross functional stakeholders, associates, and customers while supporting the business more consistently to communicate with Valvoline customers and partners, grow new business, and increase share of market with existing customers.Ongoing efforts assisting in the development and implementation of advance audience segmentation strategies in Salesforce Marketing Cloud for influencing data optimization. As well as ongoing management of data accuracy and processing to improve productivity and collective marketing efforts.For a positive impact on campaign optimization and strategy, responsibilities include development and maintenance of Salesforce Marketing Cloud email templates for brand consistency and brand equity. Implementation of independent campaign reporting structure and organization campaign impact on demand and lead generation efforts. As well as collaboration with external and internal creative agencies to improve conversion, engagement and retention rates for current and prospective customers. -
Director Of Digital Service Delivery & InnovationUniversity Of Kentucky College Of Social Work Mar 2023 - Feb 2024Lexington, Kentucky, United StatesAs the Director of Digital Service Delivery and Innovation, focus is set on marketing strategies that will foster long-term relationships throughout the CoSW enterprise.Coordination efforts with college leadership to build, implement and boost CRM solutions across the college. Incorporation of marketing tools, assets, personnel and quality assurance best practices. Combined with the responsibility of leading a service team with heavy emphasis on being a technology thought leader to conceptualize a vision for the growth of the CoSW with effective implementation. -
Committee Member | Hbcu InitiativeHigher Education Web Professionals Association (Highedweb) Jun 2023 - Jan 2024Henderson, Nevada, United States -
Director Of Digital Content & Public RelationsGatton College Of Business And Economics Oct 2021 - Mar 2023Lexington, Kentucky, United StatesCreate and manage strategic content for the Gatton College of Business and Economics to promote research, news, events and major initiatives of the College.Responsibilities include discerning digital marketing opportunities for revenue driving programs, including all graduate program initiatives and executive education. These efforts involve strategic planning for campaign efforts across multiple digital marketing channels including social media, content marketing, email marketing, video marketing, PPC/SEM, display advertising and traditional media outlets. Additional focuses duties include managing student workers, project workloads and project management for effective and efficient execution. -
Director Of Digital MarketingBrainbox Immersive Marketing Nov 2019 - Oct 2021Lexington, Kentucky, United StatesResponsible for digital marketing in support of national brand specific campaigns and partnerships. While leading and collaborating with a team of campaign and platform coordinators, I create data-driven models and execute campaign optimization techniques to create customer awareness, engagement and lead generation. Responsibilities also include driving inbound marketing activities by working closely with sales and marketing to align resources and growth opportunities. Additionally, overseeing national campaign delivery and strategy based upon specific digital platforms, including email marketing automation, social media delivery and display media. As a subject matter expert, I remain on top of trends and programs driving marketplace patterns. -
Board MemberArbor Youth Services Apr 2020 - Dec 2020Lexington, Kentucky, United States -
Marketing DirectorDon Jacobs Oct 2018 - Oct 2019Lexington, KentuckyDon Jacobs Automotive is a BMW, Volkswagen and Honda dealership in Lexington, Kentucky. As the Marketing Director, I had the responsibility of leading strategy, development of marketing tactics and execution of marketing campaigns across both digital and traditional platforms. Through these operations, I increased our internet presence to capture customers in various portions of the sales funnel. I improved and monitored our online presence and continued to evolve our digital footprint leading to increased sales and market share in the central Kentucky region. Other responsibilities included Campaign Development, Internal Communications, Vendor Relationship Management, Competitor Analysis, Website Management and annual Marketing Implementation and Management. -
Assistant Track And Field CoachFayette County Public Schools (Ky) Feb 2014 - Mar 2019Tates Creek High SchoolCoaching Duties:- Assist student athletes in vital development, specifically Sprinters & Jumpers. Training and development includes: speed, endurance, core strength and technique.- Aid student athletes in understanding basic fundamentals to reach the desired results at current and post-high school competition.Operational Duties: - Assist the head coach in managing and directing the track and field program, including budgeting, social media relations and sponsorship.- Coordinate travel arrangements.- Manage necessary KHSAA required paperwork of student athletes.- Assist head coach and boosters with fundraising.- Assist with student athlete collegiate relations. -
Digital Marketing SpecialistTops Magazine Louisville And Lexington Aug 2017 - Sep 2018Lexington, Kentucky Area- Develop and implement digital marketing campaigns promoting brand awareness, products or services and drive client prospects proving conversion of new customers through digital marketing solutions, including: SEO, SEM/PPC, Display Advertising, Web Design, Social Media Advertising & Management, Video Advertising & creation, Digital Radio and more. Analysis of campaign KPI’s.- Manage multiple accounts in the Central Kentucky Region, selling, managing and implementing online marketing campaigns such as SEM, SEO, programmatic display solutions, social media marketing and website development, design and maintenance.- Prospect and successfully set appointments with potential clients in the region. - New added business since August of 2017 totaling roughly 37% of total Digital Revenue. Contracted sales YTD" $82,202 (Mo. Avg. $10,275).- Research, plan and implement digital marketing campaigns with small to medium businesses. -Promote and Market new digital solutions offered through social media outlets, marketing events and hosted seminars.- Design and create advertising content including animated .gif ads, print ads, social media platform ads (Facebook and Instagram) and create, manage and setup LinkedIn and Facebook accounts. - Work with diverse leadership across industries to aid them in accomplishing various marketing goals. - Present reporting analytics and KPI's on a weekly and monthly basis, detailing results of campaigns along with recommendations for future media buys. - Manage organization Google Analytics, DoubleClick and OpenX ad placement and maintenance. Updating creative and timeline for current clients.- Website Design & Development on Wordpress Platform. Some custom\ CSS/ HTML coding. Example : www.topsmediakit.com)
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Branch Manager TraineeHertz Jan 2016 - Aug 2016Lexington, Kentucky Area• Support and aid in local sales margins and goals. • Ensure and deliver positive customer experience, putting Hertz in front of mind for rental car service. -Cleaning and servicing vehicles to ensure customer satisfaction with customer base• Achieve individual sales goals and customer feedback survey opportunities.• Assist Branch manager with daily functions: Store opening, fleet and reservation management and business operations. -
Digital Account ExecutiveWkyt-Tv Aug 2015 - Nov 2015Lexington, Kentucky Area• Gain new business for digital advertising and marketing solutions to aid in growth in revenue, brand awareness and lead generation. • Present options specific to client business goals, directly relating to the impact on revenue. These efforts called for negotiation of contracts and management of client accounts.• Identify and uncover growth in the digital market to gain a share of voice in the intended industry, for existing and new clientso Media Platforms: WKYT.com. LBar.com, the Weather Channel (Mobile App & Desktop Website), LocalX Marketing• Cold call on local businesses within a 40-60 mile radius (or more). 20-40 calls made per day. -
Lead Sales AssociateDillards Jul 2012 - Feb 2014Lexington, KyImplement price changes to align with departmental strategy to increase customer demand and reduce excess inventory- Increase sales by 25%-30% through execution of marking down 30% of the weekly inventory on handLeverage interpersonal skills to meet daily sales objectives while providing a unique customer experience- Average $180 in sales per hour- District Assoc. Sales Ranking: 11/137 and Dept. Sales Ranking: 1/9Analyze inventory levels to ensure appropriate replenishment cycles were in place to ensure product availabilityStrategically organize sales floor displays to increase customer awareness in regards to newer merchandise and clearance items -
Assistant Marketing & Promotions Coordinator - Tennessee State UniversityOhio Valley Conference Aug 2011 - May 2012Nashville, TnDirected sponsorship relations improving local support and recognition by utilizing multi-media advertisement, promotions and sales- 2011-2012 Men’s Basketball: 13% increase of student/faculty/staff attendance/ 27% increase of non-student/faculty/staff attendance- 2011-2012 Women’s Basketball: 2% increase of student/faculty/staff attendance/ 8% increase of non-student/faculty/staff attendanceDeveloped a marketing plan to increase student body involvement in university NCAA Athletic eventsAssisted Director of Sponsorship, Sales & Broadcast Media in determining and executing game-day operationsCreated and distributed athletics media guides, posters, flyers and other promotional materials for Tennessee State University Athletics and the NCAA Ohio Valley Conference.- Significant Event Leadership: Ohio Valley Conference Indoor Track Championship, “Hey Baby” 5K Walk/Run, John A. Merritt Classic, 2011 Homecoming, Southern Heritage Classic, Dominique Rodgers-Cromartie Celebrity Basketball Slam Jam. -
Social Media Marketing InternshipDell Inc Jun 2010 - Aug 2010Round Rock, TxResearched and reported out on the use of Social Media within the Healthcare Industry• Platform Delivery: Developed a social media plan for the Healthcare & Life Sciences sector to increase business-to-business sales leads. Initiated the project through the implementation phase, before training a co-worker on project sustainability• Growth Planning: Created a transition plan to promote project sustainability and continuous improvement
Camile Turner, M.B.A. Skills
Social Media
Leadership
Press Releases
Marketing
Event Planning
Public Speaking
Social Media Marketing
Microsoft Office
Sales
Customer Service
Event Management
Photoshop
Sports Marketing
Powerpoint
Sponsorship
Radian6
Marketing Communications
Graphic Design
Community Relations
Direct Sales
Public Relations
Customer Retention
Account Management
Coaching
Logo Design
Camile Turner, M.B.A. Education Details
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Business Administration, Marketing -
O'Fallon Township High SchoolGeneral Studies
Frequently Asked Questions about Camile Turner, M.B.A.
What company does Camile Turner, M.B.A. work for?
Camile Turner, M.B.A. works for Valvoline Global Operations
What is Camile Turner, M.B.A.'s role at the current company?
Camile Turner, M.B.A.'s current role is Senior Digital Marketing Specialist.
What is Camile Turner, M.B.A.'s email address?
Camile Turner, M.B.A.'s email address is ca****@****bim.com
What is Camile Turner, M.B.A.'s direct phone number?
Camile Turner, M.B.A.'s direct phone number is +185951*****
What schools did Camile Turner, M.B.A. attend?
Camile Turner, M.B.A. attended Tennessee State University, Midway University, O'fallon Township High School.
What are some of Camile Turner, M.B.A.'s interests?
Camile Turner, M.B.A. has interest in Children, Education.
What skills is Camile Turner, M.B.A. known for?
Camile Turner, M.B.A. has skills like Social Media, Leadership, Press Releases, Marketing, Event Planning, Public Speaking, Social Media Marketing, Microsoft Office, Sales, Customer Service, Event Management, Photoshop.
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