Since 2007, we’ve had an unshakeable purpose; to make a positive change in the lives of people around us. demtus seeks out the greater potential in your organization to help you achieve your goals by creating tailor-made solutions. Our assessments, human capital consulting solutions and corporate learning engagements are contextualized to fit your needs so that your organization, and your team, can operate at their highest potential.Always growing, with offices in Beirut, Boston, Dubai, Jeddah & Riyadh and more than 7,300 projects executed in 27 countries since 2007, demtus (formerly ideas group) upgraded the performance of over 176 K people in 19 industries.

Tenacity - a joint venture between Nesma and demtus, Tenacity supports organizations to successfully adapt themselves for an ambitious future.We work with business leaders and their teams to transform organizations from within, by putting culture to work to close the strategy-execution gap.Our expertise lies in deploying effective strategy, technology, and talent development solutions in the context of a constant and rapidly changing business environment.

As a member of the MRG coaching team, I work with global leaders using the MRG tools, that have very high reliability and validity scores, to complement leadership development programs, offered in conjunction with some of the world best learning institutions. A focus on humanitarian leadership, in addition to being a home group coach in the Global Executive Leadership Initiative, i work with leaders in the humanitarian fields to help them with their development, growth and resilience goals. Certified in the Individual Directions Inventory® Personal Directions® Leadership Effectiveness Analysis® & LEA Culture® tools.

Faculté de Sciences Économiques, Leadership et Communication.