Around 20 years ago I got a once in a lifetime opportunity to move to NYC and work with the Marcus Samuelsson Group, interesting ventures like co-founding Neuehouse,, Convene and ISS for Barclays. I became a mom to my unbelievable son during that time. This year it was time to make a change so I decided to move back to my "home" and pursuit another lifetime career opportunity, as the CEO of a new airline. This was all made possible by our entrepreneur Lars Wingefors.Thank you for the opportunity and I'm beyond excited and cant wait to take people in and out the world. https://www.solaair.se/en-gbhttps://www.nwt.se/2024/12/11/politikerna-om-sola-air-f2a6a/

My expertise is Strategic workplace design, that involves creating a work environment that supports the company's overall goals, culture, and values. A workplace can be designed to foster innovation, increase efficiency, and improve employee health and well-being. Your design choices can also communicate what your company stands for and the impact you want to make in the world, but it can also be designed to reduce friction in the company's processes.In Swedish: Strategisk arbetsmiljödesign innebär att du utformar arbetsmiljön så att den stödjer företagets övergripande mål, kultur och värderingar. En arbetsmiljö kan designas för att främja innovation, öka effektivitet och förbättra medarbetarnas hälsa och välbefinnande. Dina designval kan också kommunicera vad ni som företag står för och vilket avtryck ni vill göra i världen, men den kan också designas så att friktionen i företagets processer minskar. arbetsmiljödesign innebär att du utformar arbetsmiljön så att den stödjer företagets övergripande mål, kultur och värderingar. Dina designval kan också kommunicera vad ni som företag står för och vilket avtryck ni vill göra i världen, men den kan också designas så att friktionen i företagets processer minskar. Angel Investor and senior advisor to a sustainability driven tech company. Advising co working spaces, private memberships clubs, on member acquisition and partnership strategies, real estate and hospitality business' and on concepts for their amenities & workplace experience models.Co-creating experiential live and digital event programming within the professional development and DE&I space. Moderating, organising themes, panels, inspirational key note speakers.Advising companies on business plans, feasibility studies, concepts and how to scale. Clients include: Salon Art+Design, Fisher Brothers, New Stand, CORE: Club, GoodWork Technologies Swedish-American Chamber of Commerce NYC.

Global Workplace Director- Led the strategy and operation for return to office post Covid, focusing on the hybrid work place experience at large. Managed KPI's on colleague acquisition, retention, productivity, wellness & facilitiy services. Managed and grew a global team and opened/refurbished four of Barclays key office campuses for a minimum of +3000 colleagues each. Integral in the the change management process with leadership and colleagues. Oversaw the creative and strategic process of creating an engaging calendar of virtual, live experiences for the +80,000 of colleagues working around the globe. All experiences anchored in the colleague’s wellbeing, sense of belonging, community, productivity, Diversity, Equality & Inclusion and Escapism. Developed a metrics tool to measure ROI on employee engagement. Led the transition of re- developing Rise, a Barclays funded membership fintech incubator in NYC & London.

As VP of the Member & Tenant Experience at Convene, I oversee the Convene Member Experience at all (9+) WorkPlace properties as well as Club 75. Defining the Convene member experience hospitality proposition, pricing, programming, people & promotions. Managed the centralized sales team.Lead account management for select real estate ownersResponsible for building a great workplace experience that can scale and avails sustainable value in terms of revenue and profits for the business as well as gains return for our landlord partners.Overseeing the member journey and all their interactions with the brand.Continuously redesign and/ or modify the offering and services so that it reaches the customer's satisfaction and changing needs.Cultivating the community, developing relevant workplace programming, events, partnerships, amenities, services and digital amplification at scale.Develop and manage global and local member acquisition and retention programs via ambassador programs and strategic partners such as Forbes, Summit, IVY, Quintessentially, Varsity etc.Hire, train & manage the workplace experience team on all properties. www.convene.com

Advising the Global CEO of Spring Studios on building the Spring brand and profitability by integrating the primary businesses of venue, creative spaces & event production via strategic partnerships, membership, content development, audience development & programming. Long-term strategy around brand visibility, communication, programming and monetization around key pillars and target activations such as Fashion Week, Tribeca Film Festival, CFDA, Independent Art fair.

I'm a founding Partner of NeueHouse, a private creative work collective with properties in New York City and Los Angeles.As the Global Director of Strategic Partnerships, from its inception in 2012 to 2016, I built the membership and community at NeueHouse by putting together a group of founding members, influencers, and trustees; as well as forged partnerships with major brands and institutions including The New York Times, The New Yorker, Sundance Institute, Vanity Fair, Vogue, Tribeca Film Festival, Frieze Art Fair and many more. In my role as a Founding Partner and Global Director of Strategic Partnerships, I was overseeing one of the largest revenue centers of NeueHouse. I built a solid partnership and event sales department, acting as lead on all key accounts. Managing a portfolio of sellable assets including event design, production, curated strategic audiences, programming, live experiences, creative services, branded content, multiple event and performance spaces, broadcast and editing suites. www.neuehouse.com

Developed, launched and managed the offsite catering, events and culinary production company FCI Events owned by The International Culinary Center. Lead the sales and event production team with primary focus to drive overall sales and develop long term strategies related to marketing, branding, sponsorships and corporate relations. Simultaneously leading as head of events for The International Culinary Center, representing the brand, conceptualizing and executing events for executives, PR, program launches visiting domestic and internationally renowned chefs and deans. Producing New York Culinary Experience, New York Wine and Food Festivals as well as other culinary and fundraising eventsDeveloped content and culinary talent pool for programming and packages for corporate incentives, such as reward programs, platinum clubs and team buildings.Researched, identified and targeted potential contract catering prospects and opportunities. Created and lead the RFP process as well as promotional incentives. Increased sales with 800% over three years.