Camilla Todd Email and Phone Number

Since Jan 2019 I have worked with multiple purpose-driven, for-profit clients including online retailers & travel companies, digital & tech agencies, wellness and outdoor adventure businesses and a social impact consultancy. I’m a marketer. A web manager. A strategist. A generalist. A specialist. An analyst. A digital and real world product/service/experience/event designer. A facilitator. A host. A thinker. A doer. A coach. Oh and a stand up paddle board instructor that runs a small paddle boarding business on the side.I have supported clients with brand & marketing strategy; ecommerce & digital marketing; systems integrations; marketing communications campaign planning & execution; digital project management and delivery; budget management; reporting and marketing performance optimisation.I have put my expertise to use with large and small businesses alike–working with CEOs, MDs, Heads of Department and one-person startups. I've delivered large-scale projects such as brand overhauls, website redesigns and content migrations all the way to running everyday marketing campaign activity and website conversion optimisation work. I also specialise is designing and facilitating on and offline workshops, stakeholder interviews and events to include shaping and defining company values, customer profiling and marketing persona development, customer engagement events, user research and more.

In 2019 I turned my hobby into my work–I flew to Portugal and qualified as a paddle board instructor. Little did I know it would change the course of my life. I didn't have a plan as such.A year later we were in lockdown. During our isolation, I soon understood the need for my newfound qualification–to reconnect people with nature, working with our blue spaces to heal the wounds of the pandemic. So I launched a paddle boarding business, with a wellbeing twist. I invested my savings in a small fleet of boards and swapped my car for a van. I used all my learnings from a 14 year career in marketing and project management in the adventure travel industry and created the business plan, the brand, the website, the communications strategy and the operations strategy. And then I used my experience in user research and design thinking to prototype, test and continually develop a full range of paddle boarding services and wellness experiences. Not only do I offer paddling lessons but I also run a programme of Water & Wellness and Nature Connection events. Sourcing and partnering with coaches and instructors to co-create and co-host each event. I project manage each event from organising all logistics to recruiting and filling the spaces to set up & take down to the running of the event itself–holding space and facilitating throughout, oh and teaching the paddling boarding.So far I have successfully filled and delivered over 20 events, bringing together over 300 people in nature and helping them to connect, to heal, to learn and to grow - in the UK and in Norway. Plus I have taught nearly 1000 people to paddle board, safely and without incident, across Brighton and Sussex, Norway, Spain, Portugal and now Somerset.

Grain is a furniture manufacturer acquired by Wilder Creative in Aug 2022. Grain focuses on making home and office furniture that’s better for people and the planet. Their research-led process helps them to produce furniture that meets real needs - everything is made on-demand, here in the UK, using responsibly sourced materials and employing local people.I was hired by new owners, Wilder Creative, in Sep 2022 to support with resuscitating the Grain brand after it experienced operational difficulties post pandemic. Since leading the marketing for Grain the brand has experienced significant month on month growth in traffic, sales and revenue and ultimately brand awareness.During my time I have:- rewritten and restructured the entire website to be better optimised for SEO which has led to a significant uplift in traffic and sales performance. After experiencing a 50% drop in traffic when the original brand got into difficulty, this work has helped the traffic and conversion rates to recover with both now at a higher than pre-acquisition level.- implemented an automated email marketing strategy and regular newsletter cycle which now consistently drives strong engagement and sales conversions which reach between 5-9% on a monthly basis- hired a fantastic paid advertising manager to lead on PPC and paid social media advertising - through our combined efforts the revenue has more than tripled with a healthy ROI- worked with the external dev team to manage website change requests and enhancements to optimise for conversion - the ecommerce site is now converting 50% higher than pre-acquisition levels- supported the business to adopt a tracking and measurement strategy and overhauled the reporting infrastructure to include regular reporting and analysis to better inform strategy

I lead the Communications and Storytelling strategy for a National Lottery funded Climate Action programme (Green & Healthy Frome) that is a unique partnership between Edventure Frome, Frome Medical Practice and Frome Town Council.Our partnership aims to raise awareness and support localised behaviour change to help improve the health of our local people and the local environment. We do this through a series of work and community-led initiatives focusing on:- active travel around Frome encouraging people to replace car journeys with walking and cycling- providing guidance, advice and support with home and building energy efficiency- providing evidence based research and information for how to make better lifestyle and health choices that reduce an individual's environmental impact e.g. de-prescribing initiatives, social and nature prescribing programmes and plastic free menstrual management- supporting with the incubation of community-led initiatives and ideas that support personal health and wellbeing and the environment e.g tackling fast fashion by focusing on revamp, repair and repurpose; sustainable food projects from composting to seed libraries to reducing food waste; river restoration projects to improve water quality and habitats for local wildlife and provide better and safer access for local river usersThis is just the tip of the iceberg! Frome is a very special and unique town, full of people who want to make a positive impact on each other and the environment, Green & Healthy Frome exists to support them all! My role is to help tell the stories of all that is happening - share news, spread ideas and inspire more people to join us.

International Social Impact & B Corp Consultancy, Junxion Strategy operate in the UK, EU and N. America–supporting non-profit and purpose driven organisations, government agencies and charities with strategic planning, impact measurement and reporting and brand, culture and communications planning. I was brought in at a pivotal time in Junxion’s journey–as the team’s first dedicated marketing and web resource. My mission–to bring the company vision and mission to life, to position the brand as the go-to consultancy for the Purpose Economy and to review and overhaul the end-to-end user experience from the lead-gen website to the communication and content strategy to all client-facing documentation.I drew on design thinking principles and tools from my facilitation training to create and host workshops that surfaced company values, the services mix and the brand story. I designed qualitative user research sessions including stakeholder interviews to better understand the company vision and work. I hosted various workshops to understand how the team and our stakeholders engaged with the current digital channels, including the website, and used the outcomes to inform strategy. I also identified the need for, and delivered, a tracking and measurement strategy for lead conversions to help inform continual learning and improvement.Working with the team I led and delivered various projects–a website redesign and content migration, email marketing and comms strategy, updated social media strategy and a new blog and storytelling plan. I identified new opinion piece and blog topics to focus on and supported the team with copywriting and publishing provocative thought-leadership content to support the lead-to-client conversion journey and beyond. Junxion now has consistent branding and tone of voice across all touch points, a content strategy that engages new and existing audiences and a website that continues to drive well-qualified enquiries and leads.

I led the marketing for Rickshaw Travel–a tour operator specialising in responsible worldwide adventure travel and prioritising people, planet and purpose alongside profit. As a part of the leadership team I helped introduce new ways of working–exploring non-hierarchical structures and adopting co-creative and collaborative working models. During my time I developed and coached the existing marketing team of two interns (who are now both leaders in their own right) and grew the team to seven thriving marketing and digital project specialists who worked together to support the whole marketing mix–brand management, website & conversion optimisation, paid and organic search marketing, paid and organic social media marketing, content strategy and marketing communications, advertising, PR & events, data and reporting and everything in between. My role was also heavily project management oriented - delivering a series of business change projects including a large scale website migration–taking 24 sub-websites and turning them into one main brand lead-gen website; a complete brand overhaul and launching six new destinations to market. We also became the first tour operator to develop and transparently implement a policy for animal welfare in tourism, working in partnership with World Animal Protection.I also used UX and design thinking principles to improve the end-to-end user experience. I helped design and facilitate various research projects and workshops to put our customers centre stage and turned outcomes into action. We developed a customer journey map and used it to host ideation workshops, identifying improvement opportunities across the business from the website to customer travel comms and more.This informed customer-led approach was used across all our marketing leading to a more engaged community of Rickshaw advocates and giving us the opportunity to explore exciting experiential marketing initiatives from customer events to strategic partnerships.

I was responsible for the daily maintenance and performance enhancements of 6 e-commerce travel websites including Hayes & Jarvis, Sovereign and Citalia.I managed a team of 3 website executives along with resources from a pool of UX, web design and development specialists. Working closely with the marketing and publishing teams for each brand our goal was to deliver on and off-site campaign creative, conversion optimisation projects and user experience testing and design based projects – to include supporting the roll out of a new user-centred responsive website for Hayes & Jarvis.During my time in this role I identified the need to widen the scope of how we managed our digital projects. Usual protocol was to develop website enhancements working in isolation of all other departments. Instead I pulled together key stakeholders from relevant departments to ensure better collaboration, perspectives, expertise and knowledge from around the business and also gave our customers a seat at the table. Working closely with our UX designers I then created and hosted a series of user testing workshops to identify problem areas on the websites, backed up findings with data and set out to lead ideation sessions to help our UX designers and developers solve these problems.By working as a team across our pool of awesome UX designers, web designers, front end and back end developers, marketers and product specialists we were able to successfully research, identify, test, design, develop, test again and finally deliver a series of digital projects that not only significantly improved website conversion, and therefore the bottom line, but that had the buy in from all relevant stakeholders from the get-go. Why? Because they were invited to the party, they felt heard and ultimately, they all played a part in helping shape the outcome.

I was responsible for managing the SEO strategy for the UK brand which included managing the external SEO agency and introducing better collaboration and communication with the internal PR team and the digital marketing team - they had worked in isolation prior to my joining the team. I was also responsible for setting up and managing local SEO listings for the retail shops across the UK and Ireland, the development of a digital content strategy to support the performance of the main website and implementing a shopping cart abandonment email strategy.During my time at The Body Shop UK I identified the opportunity to launch a blog for the brand, I then went on to lead the project and delivered said blog in time and in budget, pooling the resources of the internal development team and an external designer. This was the brand's first ever online presence where it could showcase the personality behind the brand, giving it a voice that sat outside of the sales messaging and incorporated the stories behind the products and the great work the brand does to be a force for good in business, across the world.

Responsible for the annual marketing plan and budget, I managed the Pierre & Vacances UK ecommerce travel site, introducing a focus on user experience and user centred design practices in order to improve the general performance of the site.My responsibilities included working with third parties on conversion optimisation, SEO, PPC and affiliate campaigns. During my time with the business we produced an increase in direct web sales - bringing PPC ROI from €2 to €4.5, increased natural search revenue by 10% and more than tripled our social media following and engagement.I organised and ran the on and offline PR strategy including press trips and events at resorts throughout Europe. This involved much networking and seeking out complementary brands to partner with as well as sourcing new external agencies.I regularly produced and delivered presentations on UK performance and presented to the board of directors in Belgium and Paris.

I worked on a number of major projects including the migration of several sites to a new web tracking and analysis tool and set up a central email marketing platform for 16 of the brands in my Sector. This involved working with our IT teams located in Portsmouth, the marketing teams for each of the brands across the globe and the email service provider based in London. The result was a more sophisticated email marketing contact strategy for each brand and better delivery of campaigns – enabling cost savings and improved lead generation. I also developed a new KPI measurement system for the brands and was responsible for creating and delivering Sector performance reports for senior management teams.

Responsible for lead generation and development of the website. I worked with a number of suppliers and in-house resources to deliver email campaigns, improve natural search, PPC and offline advertising.I ran the Pure360 exhibition stand at the Technology For Marketing & Advertising show including the creation of promotional material in the build up, during and after the show – helping to generate a large volume of qualified leads for the sales team to follow up.