Camilla Adelfred Email & Phone Number

Copenhagen, Dk

Hørsholm, Hovedstaden, Danmark

Maintaining 16 webshops selling blinds and shutters across countries within Region North West Europe, i.e. UK, Ireland, Netherlands, Belgium, Luxembourg, Denmark, Sweden, Norway and Finland (CMS & e-commerce: Sitecore)

Hørsholm, Hovedstaden, Danmark

I function as the point of contact in Region North West Europe for VELUX' Online Sales Organisation (OSO). I create a bridge between the Region and OSO regarding activities, projects and campaigns. Region North West Europe consists of the following countries; UK, Ireland, Denmark, Sweden, Norway, Finland, Netherlands, Belgium and Luxembourg.Key responsibilities:• Driving lower funnel, tactical online sales campaigns in 8 languages and 10 webshops, which includes developing… Show more I function as the point of contact in Region North West Europe for VELUX' Online Sales Organisation (OSO). I create a bridge between the Region and OSO regarding activities, projects and campaigns. Region North West Europe consists of the following countries; UK, Ireland, Denmark, Sweden, Norway, Finland, Netherlands, Belgium and Luxembourg.Key responsibilities:• Driving lower funnel, tactical online sales campaigns in 8 languages and 10 webshops, which includes developing promotional content such as banners and landing pages (Sitecore, CMS), pop-up messages (Usabilla), assets for paid media (Google ads, Social ads), organic SoMe posts, campaign e-mails and flows (Hubspot)• Exploring and finding ways to increase traffic and online sales on our branded webshops• Developing an ‘always-on’ paid media strategy for our accessories products• Ensuring alignment, consistency and synergy between Region North West Europe and the Online Sales Organisation (OSO), especially between VELUX' marketing sites (e.g. www.velux.dk) and webshops (e.g. www.veluxshop.dk)• Web maintenance, Sitecore (CMS)• Stakeholder management Show less

København

I create websites in WordPress.I have a great interest in digital marketing and how to optimise performance online. My analytical mindset helps me build user friendly and well thought out websites.Through different academic and professional experiences, I have accumulated sound competencies in digital marketing from SEO, UX and conversion optimisation to paid search on Google via combining applicable theory and various online tools.I consult customers on different… Show more I create websites in WordPress.I have a great interest in digital marketing and how to optimise performance online. My analytical mindset helps me build user friendly and well thought out websites.Through different academic and professional experiences, I have accumulated sound competencies in digital marketing from SEO, UX and conversion optimisation to paid search on Google via combining applicable theory and various online tools.I consult customers on different digital marketing products, mainly:• SEO• General website optimisation - I build websites and make sure that it is easy to navigate, pleasing to the eye and optimised for conversionsKey accomplishments:✔️ Digital Marketing course (exam product in SEO, graded 12/12) at Bigum & Co. (2018)✔️ Online Marketing course (graded 10/12) at Copenhagen Business School (2017)✔️ Student ambassador at Google DK and holder of Success Online certificate (2016-2017)Feel free to contact me, if you could use my help to develop a website or if your current website needs a makeover and you want to optimise your website performance. Show less

Copenhagen, Capital Region, Denmark

Key responsibilities:• Maintenance of falck.dk in Episerver (CMS & e-commerce)• Web management, campaign planning and setup; building landing pages and content for campaigns, branding and CRM activities to increase leads, online sales and customer loyalty• Dynamic content according to visitor groups and UTM parameters• Responsible for an intuitive and functional customer universe, where you are able to book different services and find relevant information about your… Show more Key responsibilities:• Maintenance of falck.dk in Episerver (CMS & e-commerce)• Web management, campaign planning and setup; building landing pages and content for campaigns, branding and CRM activities to increase leads, online sales and customer loyalty• Dynamic content according to visitor groups and UTM parameters• Responsible for an intuitive and functional customer universe, where you are able to book different services and find relevant information about your subscription• Developing and executing in-house SEO-projects, e.g. SEO landing pages, optimisation of content, title and description tags and internal link building• Leading the collaboration with our SEO-agency and executing SEO-projects developed in collaboration with the agency • Weekly reporting on SEO-performance, including traffic, tracking of keywords and ranks• Responsible for the SEO budget• Maintenance of falck.no in Sharepoint and .NET (CMS & e-commerce)• Expert on the webshop integration process between Episerver (CMS & e-commerce), Salesforce (CRM), ARIA (billing) and DIBS (Nets payment)• Handling IT issues in collaboration with our department in PolandFurthermore experienced in: HTML, CSS, AccuRanker, Formassembly, Sleeknote, Google Analytics, 23video, Google Search Console, Siteimprove, Pixlr, Hotjar, PowerBI, Azure DevOps and Basware. Show less

København, Hovedstaden, Danmark

Key responsibilities:• Process optimisation on various work procedures across three different business areas: road assistance, fire services and subscription services• Writing clear and concise guides to users for handling and managing different tasks in Navision and Salesforce - 20 guides in total with more than 75 pages• Developing ready-to-use tools in Excel for a quick overview of purpose, procedures and ownership of more than 70 different work processes• Developing overview… Show more Key responsibilities:• Process optimisation on various work procedures across three different business areas: road assistance, fire services and subscription services• Writing clear and concise guides to users for handling and managing different tasks in Navision and Salesforce - 20 guides in total with more than 75 pages• Developing ready-to-use tools in Excel for a quick overview of purpose, procedures and ownership of more than 70 different work processes• Developing overview of team effectiveness and development potential in Excel• Initiating different 'happiness initiatives' for the department, including daily exercise with physiotherapists• Operating in Microsoft Navision and Salesforce Show less

Copenhagen Area, Capital Region, Denmark

Key responsibilities:• Maintenance of falck.dk (Episerver), driving digital campaigns and initiatives, ensuring a great user experience, lead generation and online sales• Editor assignments: writing and developing content for sales and engagement purposes• Building landing pages for campaigns, ensuring they are optimised for conversions• SEO: creating internal links, and strengthening expertise, authority and trustworthiness (EAT)• Reorganizing site structure and content on… Show more Key responsibilities:• Maintenance of falck.dk (Episerver), driving digital campaigns and initiatives, ensuring a great user experience, lead generation and online sales• Editor assignments: writing and developing content for sales and engagement purposes• Building landing pages for campaigns, ensuring they are optimised for conversions• SEO: creating internal links, and strengthening expertise, authority and trustworthiness (EAT)• Reorganizing site structure and content on category and product pages• Light graphic work and image editing in Pixlr• Project planning and management of first aid products on falck.dk• Expert on the webshop integration process and correct handling of webshop sales• Ensuring a smooth integration between Episerver (CMS & E-commerce), Salesforce (CRM) and ARIA (billing), and project planning on optimisations related to the webshop integration process• Responsible for churn insights and introducing churn reasons on products purchased online• Monthly reporting on development and processesTools: Google Analytics, Formassembly, Pixlr, AccuRanker, Sleeknote and Hotjar Show less

København, Region Hovedstaden, Danmark

Key responsibilities:• Controlling and resolving user or system generated errors in Salesforce or ARIA• Being able to find and analyse connections and reasons for errors between multiple system integrations• Training users and writing guides for solving various system errors• Supporting other functions during system challenges• User of following IT systems: Salesforce (CRM), ARIA (billing) and JIRA (IT-issues management)

København, Region Hovedstaden, Danmark

Key responsibilities:• Uncovering reasons why customers cancel their subscription, ensuring there are no misunderstandings, retaining them in the business when possible, and cancelling their membership if needed• Consulting customers in multiple healthcare, road assistance and emergency products• Finding and combining the right products for each customer's needs• Ensuring high customer satisfaction• Operating in Salesforce (CRM system)

København, Region Hovedstaden, Danmark

Supported the biggest relaunch of Nescafé Gold to date.Key responsibilities:• Planning of sampling events, PR and social media influencer marketing• Driving events in Oslo and Stockholm• Coordination and collaboration with media and PR agencies• Designing gift boxes with samples for events, competitions and influencers• Tracking and analysis of volume development on NESCAFÉ products• Presentations and collaboration with the sales department• Marketing… Show more Supported the biggest relaunch of Nescafé Gold to date.Key responsibilities:• Planning of sampling events, PR and social media influencer marketing• Driving events in Oslo and Stockholm• Coordination and collaboration with media and PR agencies• Designing gift boxes with samples for events, competitions and influencers• Tracking and analysis of volume development on NESCAFÉ products• Presentations and collaboration with the sales department• Marketing communications including press releases for trade and consumers• Producing and translating product information (English to Danish)• Market research on product development Show less

Copenhagen Area, Capital Region, Denmark

Nestlé is the largest food and beverage company in the world. I wrote communication material on a broad range of topics such as food waste and gender bias to more light communication on the Christmas holiday. I created written and visual content for social media, updated large parts of the corporate website www.nestle.dk and planned a large event with 80 internal and external stakeholders.Key responsibilities:• PR and media relations• Producing press releases and maintaining… Show more Nestlé is the largest food and beverage company in the world. I wrote communication material on a broad range of topics such as food waste and gender bias to more light communication on the Christmas holiday. I created written and visual content for social media, updated large parts of the corporate website www.nestle.dk and planned a large event with 80 internal and external stakeholders.Key responsibilities:• PR and media relations• Producing press releases and maintaining www.nestle.dk (SharePoint)• Producing social media content including infographics• Event planning (80 attendees) and communication with stakeholders• Collaboration with journalists and Q&A for interviews• Translation of content from Swedish to Danish Show less

Bagsværd

Grade: 12 / ATitle: Patient Engagement in the Pharmaceutical IndustryMy master's thesis combines theory on social network analysis, trust and user innovation. My objective was to discover the outcomes of patient engagement by pharma. By analyzing the relationship between pharma, HCPs and patients, I concluded that higher trust along with innovative solutions can be achieved when engaging patients in the pharmaceutical industry. Trust is realized through extensive… Show more Grade: 12 / ATitle: Patient Engagement in the Pharmaceutical IndustryMy master's thesis combines theory on social network analysis, trust and user innovation. My objective was to discover the outcomes of patient engagement by pharma. By analyzing the relationship between pharma, HCPs and patients, I concluded that higher trust along with innovative solutions can be achieved when engaging patients in the pharmaceutical industry. Trust is realized through extensive knowledge-sharing between patients and pharma, and innovation is accomplished through patients' insights.Up until now, the challenge for the industry seems to be how to integrate patient insights into the strategy, and the thesis proposes practical ways to do this by relying on expert knowledge from different pharma companies as well as the patient community i.e. 9 interviews in total. Show less

Fulltime internship in the Patient Relations team while maintaining my studies at Copenhagen Business School. I worked as a project manager on a summit consisting of 75 national and international participants from Novo Nordisk and the patient community. Preparations for this large scale event have provided me with thorough knowledge of stakeholder engagement, project management and event planning. As a team, we achieved a high success rate with 90% of all attendees rating the event “very… Show more Fulltime internship in the Patient Relations team while maintaining my studies at Copenhagen Business School. I worked as a project manager on a summit consisting of 75 national and international participants from Novo Nordisk and the patient community. Preparations for this large scale event have provided me with thorough knowledge of stakeholder engagement, project management and event planning. As a team, we achieved a high success rate with 90% of all attendees rating the event “very satisfied”.Key responsibilities:• Creating project plans including tasks, deadlines, expenses etc.• Communicating with and supporting stakeholders• Creating stakeholder profile material; PPT presentations and booklets• Maintaining and updating internal SharePoint sites about 100+ patient organisations • Running an evaluation survey (Survey Monkey) and contributing to outcome reports• Writing job adverts, reviewing applications and held interviews• All logistics: transport, catering, venue etc. Show less

Copenhagen

Key responsibilities are related to customer service. I learned how to work efficiently in a fast-paced environment, and to manage multiple tasks under pressure.• Opening and closing stalls, maintaining stock, ensuring correct amount of cash in desk• Greeting guests, taking orders and providing service• Upselling, additional sales and increasing customer satisfaction by ensuring a high service level

Copenhagen Area, Capital Region, Denmark

Success Online is a free course in online marketing by Google. Success Online has 5+ partners, including Erhvervsstyrelsen, Dansk Industri and PwC. As a student ambassador for Google Success Online my job was to promote the course, and get students to sign up. I managed to create high interest from students through engaging social media content, which resulted in many inquiries and positive feedback.Key responsibilities:• Researching and creating promotional content for social… Show more Success Online is a free course in online marketing by Google. Success Online has 5+ partners, including Erhvervsstyrelsen, Dansk Industri and PwC. As a student ambassador for Google Success Online my job was to promote the course, and get students to sign up. I managed to create high interest from students through engaging social media content, which resulted in many inquiries and positive feedback.Key responsibilities:• Researching and creating promotional content for social media• Developing a strategy and plan for the promotion of Success Online• Contacting and communicating with different educational institutions• Advising students in the use of the Success Online platform• Providing input to how the platform can be improvedSee more at g.co/succesonlineforstuderende Show less

Course, Agile Project Management

3 days intensive introduction course to Agile Project Management focusing on multiple methods and techniques for successful.

Academy Module, 10 Ects, Digital Marketing, Grade 12 / A

• SEO Applying: impersonal me, moz, SEO Quake, Screaming Frog, Rank tracker & Google Search Console Website optimisation based on keyword.

Ma In International Business Communication, Intercultural Marketing, Gpa: 9.9 Out Of 12

Maintained my studies while working full-time at Novo Nordisk the last year. With a master's degree in International Business.

Bachelor’S Degree

Exchange programme in Melbourne, Australia. Courses: • Media Arts (Wordpress, PhotoShop, Audacity) • Marketing Communications and PR •.

Ba, English And Organisational Communication

With a bachelor's degree in English and Organisational Communication (EOK) the core competencies are within English business language.