Born and raised in Verona, educated in Milan and inspired by London, Amsterdam and Berlin, where she formed some of her most important personal and professional relationships. Multidisciplinary creative director and entrepreneur.Trained as a creative copywriter at IED (European Design Institute) after receiving a classical-humanistic education, inclined towards project management from the very beginning, strongly forged by the account executive role and driven by an entrepreneurial vision and mission, today she is CEO and Co-Founder of Everyday (advertising company), with 15 years of applied experience in the advertising industry.Her career path began with a IED diploma in Advertising Communication and Copywriting with a 100/100 graded thesis on Viral Marketing & Advertainment, achieved under the inspiring mentorship of Alex Orlowski, with whom she worked as editor in several events focused on Viral Marketing - Theory and Practice.Passionate about semiotics in advertising and enthralled by screenwriting, she had the opportunity to work as copywriter, project manager, producer, strategic planner, and account executive (sometimes mixing, sometimes switching) with clients and brands from a wide range of product categories across Italy and abroad: Honda, Honda Marine, SKY, Vanity Fair, Gardaland, Aquafan, Subaru, Volkswagen, Audi, BIT Mobility, IED, Calzedonia, Intimissimi, Moorer, Feyem, LifeSux, Val Venosta Südtirol, Envy™ & Ambrosia™ Apples, Novartis, Pfizer, Therabel, Zambon, QBGroup, Cosmoprof, Baralan, Ethos Profumerie, Valdo, Cantina dei Colli Ripani, Monte dei Paschi di Siena, Generali, AXA, ENGIE.Silver IDA Award (2016), Graphis Silver Award Design Annual (NYC – 2017) and Silver ADCI Award (2018) won in the wine industry, economic mainstay of her homeland, plus XXI Brand Identity GrandPrix in Digital Identity (2016) and Events & Relational Strategies GrandPrix in Mobile Marketing (2015), both gained in the organic food industry. Juggling daily with business strategies, marketing effectiveness, media, brands and behavioural economics, she has a natural inclination to acquire new skills directly on the field and the willingness to push herself and the company through the demanding challenges of recent years, from the global pandemic to the economic recession and the advent of artificial intelligence. Always with empathy and strong emotional intelligence.