Camilla Hercus Email & Phone Number

St Leonards, Nsw, Au

Sydney, New South Wales, Australia

• Leading campaign planning across social and digital platforms, providing relevant research, data analysis, insights and creative thought starters to inspire briefs and strategy.• Collaborating with internal and external teams to create and implement best-in-class social and content-driven campaigns.• Providing mentorship and leadership to Marketing Coordinator, upskilling them in digital and social strategy and implementation and feeding into the performance review… Show more • Leading campaign planning across social and digital platforms, providing relevant research, data analysis, insights and creative thought starters to inspire briefs and strategy.• Collaborating with internal and external teams to create and implement best-in-class social and content-driven campaigns.• Providing mentorship and leadership to Marketing Coordinator, upskilling them in digital and social strategy and implementation and feeding into the performance review process.• Leading the social and digital briefing within the campaign briefing session, and lead the content marketing briefing with the editorial team for assigned campaigns. • Participating in creative ideation sessions to ensure best in class digital and social concepts.• Planning and executing social media campaigns on key social platforms, including audience creation, targeting and re-targeting, copy writing, ongoing scheduling, monitoring and optimisation of content. • Being audience obsessed and understanding the digital behaviour of audiences in order to adapt campaigns to their changing needs.• Trialing new platforms and test and learn opportunities to drive efficiencies and stronger results, sharing learnings with the team. • Deep-diving into social media and digital analytics to understand performance and provide actionable insights backed by data in post-campaign reports.• Staying on top of industry changes in social media and digital and supporting innovative formats, techniques and products to ensure we are always ahead of the curve.• Regularly and proactively upskill the Marketing Division on social media and digital best practices. Show less

• Lead and developed social marketing strategies across key SBS social channels.• Ideated developed and implemented innovative campaigns including briefing creative services on assets required. • Drove traffic to SBS websites. • Ensured integration of campaigns across digital and CRM were best practice.• Managed social budget and ensured cost-effectiveness of advertising campaigns. • Post campaign reporting using Socialbakers, Facebook Insights and Twitter… Show more • Lead and developed social marketing strategies across key SBS social channels.• Ideated developed and implemented innovative campaigns including briefing creative services on assets required. • Drove traffic to SBS websites. • Ensured integration of campaigns across digital and CRM were best practice.• Managed social budget and ensured cost-effectiveness of advertising campaigns. • Post campaign reporting using Socialbakers, Facebook Insights and Twitter Analytics.• Managing relationships with key external stakeholders including media agencies and production companies. Show less

Hornsby

Bachelor'S Degree, International Communication

International Communication

High School Certificate