Camilla Mason Email and Phone Number

Director of Marketing (Executive Management Team, reported to BOD), Corporate Culture Leadership, Foosball Champion• Led a team of 6 that increased channel revenue by 60% and direct lead conversion by 40%. • Created and implemented direct and channel marketing strategy, aligning company goals with product, engineering, operations, business development, sales, and finance. Quarterly updates to board. • Managed PR agency: set media and analyst strategy, and created annual thought-leadership security summit. • Managed creative agencies, including video, branding, website design and advertizing. • Redesigned website for enhanced user experience, increased lead conversions, organic and PPC search. • Managed strategic technology and marketing partnerships: Named UBM CRN Magazine's 2013 Women of the Channel (http://bit.ly/17nxEWQ). • Developed, managed, and executed all lifecycle integrated marketing initiatives: • Education, automated lead nurture, demand generation, engagement and conversion, loyalty and retention, and re-activation. • Evaluated leading CMS technology for best in class functionality, reporting, and flexibility regarding data analysis, such as A/B testing. Managed ESP relationship. • Wrote and created all content, and digital assets, including infographics, videos, and interactive. Managed design and engineering process for e-mail, and landing page creation. • Managed and built databases, tracked and analyzed all data and key metrics, stayed abreast of industry trends for optimized results.• Created, managed, wrote, edited, and curated copy for corporate blog and all social media platforms. • Repositioned company brand for optimum engagement: sales and acquisitions, product launches, and bundled solutions.• Created and managed marketing budget to ensure all projects were on time and under budget. • Established and lead corporate culture team with an aim to increase transparency, communication, teamwork, raise moral, and get a beer fridge.

• Determined marketing and communications strategy to increase direct and channel sales by 60%. • Created and implemented e-commerce strategy, increasing brand awareness, revenue, partners and stakeholders • Performed extensive demographic audit for adoption, up-sell, retention and re-activation campaigns as part of aggressive market share conversion campaign, included “Come Home” campaign• Created all social media platforms and strategy (Twitter, Facebook, Linked In, blog) • Initiated and developed successful campaign sponsorships and partners • Wrote and implemented online campaigns, e-newsletters and company website• Managed demographic and geo targeted marketing

• Created and implemented marketing and commercial strategy, including strategic partnerships to maximize commercial potential of 18-22 year old university sports demographic. New sponsors included Lucozade Sport, Guinness, Barclays Bank. • Redesigned website (increased traffic by 150%), creating community pages for universities and sports teams • Managed sponsorships and advertising, from association wide to sports specific• Managed communications, branding, promotional items and hospitality for events • Worked with a major events agency for inaugural multi-sport event • Created UK-wide annual multi-sport championship for amplified commercial and branding success. • Represented Marketing & Communications on Management Team and Executive Board

• Actively involved in PR strategy and creative proposals and new business pitches• Liaison with national and regional traditional, online and broadcast media • Event organization and implementation • Managed various national sports and entertainment campaign elements including Nike RunLondon, Nike Pro and Nike Football, Nike Women Dance, Lynx ‘Spray More Get More’,• Conceptualized promotions and managed product and stories for Jack Daniels, PepsiCo, Pizza Hut, Nestle Rowntrees, Vue Cinemas, Lastminute.com, Gizmondo, TK Maxx for Comic Relief, Nescafe, Mayor of London

Worked across the Corporate Communications, Marketing, Music & Series Development departments over two years in college. Really fun, smart bunch of people to work with. Best internship ever!