Unconventionally crafted and steeped in heritage, Crooked Owl is the first traditionally fermented Hard Tepache on market in the US. Every flavor of our refreshing 5% Cerveza de Piña is naturally gluten free and low calorie with zero added sugar. We are disrupting the beyond beer category by bringing to market an elevated, sessionable, shareable alternative to more traditional market offerings.

Helping brand and agency partners carve out and develop differentiated positioning and communication strategies through research and human connection.

Clients: Cast & Crew, Goldman Sachs, Google, Menlo Ventures, SAP, SPS, Stratascale

Clients: Hydroflask, Jameson, Nike (NA & Global), Pernod Ricard, rag & bone, Snapchat, Tinder

Clients: QIAGEN, Essilor of America, Simonton, Kohler

Developed and executed strategic on-premise marketing programs for 40 key accounts in Metro New York City to improve KOL & consumer awareness of core focus brands including Ketel One, Bulleit, Don Julio, Tanqueray, and Ron Zacapa.

Clients: Campari America (Campari, Aperol, Espolon Tequila, Bulldog Gin), RJReynolds (Camel, Natural American Spirit)

- Responsible for management and completion of all in-store visual updates ensuring that mandated changes were set to standard.- Resolved all in-store issues pertaining to merchandise, POS systems, payroll, scheduling and all visual presentations.- Ensured that all associates attended to customer needs throughout the sales process.- Trained and on-boarded all new associates and ensured that all staff were informed of visual presentation standards.- Participated in the recruitment and development of new associates. - Developed essential skills necessary to run and manage a major retail store including sales, operations, HR & recruitment, visual merchandising, in-store experience, brand identity, and diversity.

I was a volunteer at the Greater High Point Davidson Chapter of the American Red Cross from February 2012 until April 2013. My duties varied, but included working as a receptionist, blood donor tele-recruiter, office assistant, and helping out at outside events such as community health fairs and blood drives. I enjoyed my time with the Red Cross and helping out as much as my schedule would allow.