My mission as CEO has been to cement Berghs' reputation as a leading communication school, building on a legacy we've nurtured since 1941. We have worked tirelessly to position Berghs as an international role model that is deeply connected to industry needs.I firmly believe in the power of quality education, creativity, and strategic thinking. Berghs uniquely combines all major commercial communication disciplines under one roof. Today, we provide a wide range of educational opportunities to students and professionals, including 10 full-time programs, over 80 courses and tailored solutions.Our new location at Gasverket in Norra Djurgårdsstaden is a testament to our commitment to creativity + communication serving as a vibrant hub for learning. Our house is constantly filled with lessons, talks, summits, innovation sprints and co-workers.I advocate for a culture that prioritizes creative problem-solving and interdisciplinary collaboration, believing these are key to impactful learning experiences. I am proud of our consistent ranking among the world's top creative schools, including our top five placement in the One Show College Ranking for the past eight years and our seven Future Lions School of the Year awards.In terms of Artificial Intelligence, I have recognized its importance in driving positive change and have actively integrated AI knowledge into our curriculum. Our approach balances the innovative potential of Amplified Intelligence with a strong commitment to ethics, transparency, and responsibility. Exploring new fields such as Urban Design & Planning and my year in London understanding our international potential, reflects my ongoing commitment to evolving and leading in the field of creative communication.Looking for inspiration? https://www.berghs.se/om-berghs/awards/

IoT Sweden is a national initiative to make Sweden a leading force in the usage of the Internet of Things (IoT). IoT Sweden is one of 17 strategic innovation programmes funded by government research councils Vinnova, The Swedish Energy Agency and Formas. https://iotsverige.se

IBEYOSTUDIO is a lifestyle PR and event agency from Stockholm that enables brands to become visible and strengthen their brand value. Our ambition is to be perceived as a progressive and passionate company by pushing the boundaries and combining state-of-the-art solutions with more traditional PR craftsmanships – all at a very high creative level.http://www.ibeyostudio.se

Fotografiska is one of the world’s largest meeting places for contemporary photography. Four unique large exhibitions and about 20 smaller exhibitions are presented annually. The restaurant won the prestigious Gold Dragon Award and the concept focuses on green seasonal dishes.

My responsibility as Marketing Director Nordiska Kompaniet (NK) expanded to incorporate the Hufvudstaden brand. My assignment was the development of a marketing strategy, a new plattform and all marketing activities within Hufvudstaden.From October 2009 we started building a new brand "Bibliotekstan" with the strategy to use an organic brand development. We created a "the fashion district" in Stockholm, a unique shopping area with a selection of shops and personalities. Our tools: Advisory board, event & PR activities, print, pop-up stores, magazine ”Bibliotekstan” and collaborations.Hufvudstaden: the campaign: "Provjobba" was successful and got Månadens kaman, Resume and 50W i 100Wattaren: https://www.resume.se/manadens-kampanj/vinnare/dm/-maj-juni-2011-/

Responsible for all marketing activities concerning the department store NK. This included integrated communication like Spring, Autumn and Christmas campaigns, CRM using the loyalty program "NK Nyckeln", PR, website, all events like fashion shows and furniture fairs. A member of the NK Management team with impact on development of the departmentstores like strategy plans, segmentation, new entrances, service concept and other developments.

Responsible for the SAS brand development in Sweden, all marketing activities, integrated media solutions to B-2-C, PR/events/sponsoring, the loyalty program "Eurobonus", and also several B-2-B activities. I was a key person in several development projects such as customer analysis, customer segmentation, scenario planning and TCM = target customer management.

ColArt, a part of Alcro Beckers. Developing brands (FineArt material: Lefranc & Bourgeois, Beckers ”A”, Dekorima etc) by identifying potential products, conducting market research, setting production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies. Budget: sales, margin, marketing.