Social Media And Brand Lead
Current-Manage strategy and content creation for the WeddingPro social media accounts with a combined audience of over 200,000 wedding professionals-Lead the DE&I program, Fellowship for Change, that supports business owners from historically underrepresented backgrounds -Utilized analytics to optimize social strategy resulting in a 161.26% increase in impressions YoY-Craft external communications and messaging to address customer sentiment and customer service questions-Implemented a new brand voice to humanize the WeddingPro brand and improve the reputation in the industry-Establish meaningful relationships with wedding industry experts by collaborating with them on long-form and short-form content