Pro-active expansion into wider APAC - Successfully led strategic expansion into Asia by securing exclusive partnership with American Express Korea. Heavily involved in all aspects of the partnership including legal agreements, technical development, finance process re-design and pitching the new model to key international clients.The partnership ranked among the top 10 AU network partnerships within the first month of going live.Growth of market leading publishers - Consult with market leading publishers to develop and grow their offering through partnering with innovative technical solution such as shoppable video, offline to online data stitching and new loyalty offerings.

New Client Development - Prospecting and targeting businesses who would benefit from developing an affiliate program, educating key people in the market on the affiliate marketing industry, cementing rewarding partnerships between key players to build lasting revenue stream whilst bettering their offering to users and members.Existing Client Development - Ongoing optimization of key accounts, securing new partnerships with relevant brands, strengthening existing affiliate partnership to continuously grow their affiliate program.Market research and global awareness – link with global team and industry leaders to remain aware of advancement, trends and innovation in the digital world, applying new learning and technology to my role to help identify the ‘next-big-thing’ locally and find the next publisher gem.Mobile recruitment - Internal and external recruitment of mobile publishers to help strengthen our clients on mobile and tablet platforms. These publishers would be in the form of applications, sub networks, m-commerce websites as well as display networks.Online to Offline – Working with innovative publisher models across our network to bring a new and more incentivized channel for clients to engage with their audience.Sourcing Leads - Both Internal and ExternalPro-active & Re-active positioningStrategic partnershipsRepresent Rakuten Marketing at industry events, trade-shows, and seminars.

Identify, analyze, and recruit new publisher partners to join the network.Manage and maintain portfolio of publisher to develop effective tactics and sales strategies.Develop and maintain existing relationships as well as identify and acquire new partners for the network.Create new as well as negotiate and optimize existing opportunities for top partners.Consult and educate clients on best practices to utilize tools and technology available.Promote and highlight top publisher partners for new and optimized relationships through the network.

Monitor all CPI campaigns in order to maximise client's ROI whilst growing revenue.Set up and management of display campaigns through DFP.Data analysing and reporting via Omniture.Participate in the development and improvements of digital products.Identify and communicate sales opportunity.Set up and monitor affiliate marketing campaigns (Linkshare, Commission Factory).In charge of weekly eDM.

Hosted large scale team building events for major Australian and international companies. such as Johnson & Johnson, Colgate etc..Promoted the company during public events.Marketed the business to potential clients, pitching ideas and giving quotes.Administrative office tasks.Production and direction of short films.Set dressing, costume designing.Learned the basic skills of editing and sound taking.Conducted a market research to recognize competition and better establish potential clients to target them more efficiently, finding lead to a shift of products being offered, resulting in augmentation of gigs and productions.

Coordinated openings, special exhibitions and overseas events.Dealt with internationnaly re-known artists, promoting, handling and selling their work.Secured the gallery's biggest sale in 2005 at the Chelsea Art Show in London.