Pampers Rewards is a loyalty program that is well known among consumers in North America and since 2018 it was deployed in Brazil. Members can collect and redeem points to get gifts and coupons for theirs little ones.Key activities:Win Big with Consumers/Consumer-centric & vendor partner relationship- Program implementation and training for LA vendor, including hyper-care meetings.- Deliver superior value to the business, leveraging internal service benefits (compliance, capability, Consumer Relations synergies).- Deliver Superior value to the Business thru Expert Quality Insights and Operational learnings on Rewards program for LA, via Quantitative and Qualitative Reports.- Drive consumer Advocacy and contribute to User Grow thru handling time sensitive opportunities and issue Management. - Guarantee Social Media & Operational Compliance (Crisis Management; Audits, CSA).- Drive/Increase Efficiencies:Regional SPOC for AR (Autoresponse for Mass Replies). Special Support to NA Reward Team, identifying and implementing the required AR to reduce backlog.- Social Media System SPOC (Sprinklr): Address issues and opportunities detected ans raised timely.

- LA Regional Social Media Leader for Fabric and Home Care brands (Ariel & Downy) - Responsible to coordinate external team in our vendor partner in Argentina and São Paulo offices. - Specialist in coordinate Community Manager Team to develop qualitative and insightful reports (including KPIs, consumer insights and analysis, trends for social media and also traditional channels) to deliver it on a monthly basis (or adhoc report if requested) to marketing and Communications team - Crisis/Potential Issues Management: emerging trends tracking and constant monitoring- Latin America Sprinklr SPOC (single point of contact): ensure platform operation in order to moderate social media channels, listening and monitoring dashboards and reporting generation and data exportation.

- First Community Manager at P&G LA - Serves as primary point of contact – and face of company – across community properties- Leads execution of influencer engagements and events, maximizing the total experience by effectively combining strategy, content and understanding of audience needs and motivations.- Brands management which includes: monitoring, engaging, reporting, handling issues/crisis and developing attractive content for different social media platforms (Facebook|Twitter|You Tube|Instagram):MONITORING: gathering external insights into brand strategy and track any trend/potential issue in advanceENGAGING: 1:1 conversation nurturing relationships with consumersREPORTING: Accuracy and completeness of data captureCRISIS MANAGEMENT: first line of defense and offense during crisis situationsCONTENT CURATION: assisting brand building team on the creation & curation of Pampers content. Acts as Editor-in-Chief for the brand – reviews and assesses content for “consumer value” and “tone of voice. Responsible for developing conversation calendar within the region (aligned with Mkt, PR and Legal) and play a key role in designing social media strategy for the brand.Results:- We've tripled our fan base in only 1 year (from 1,012,899 to 3MM fans) and, most importantly, keeping a high percentage of engagement (19.33%).- Pampers Digital Team LA was the winner for Global Brand Building Award in 2014. Best-in-class results delivered through focusing on building the brand, not just initiatives; work based on authentic consumer insight, expressed creatively through a big idea, and executed with excellence across all moments of truth.

- Responsible for providing training material (including product launches, new initiatives and promotions) for sales team and merchandisers in P&G;- Incentive campaigns for 2nd sales force (wholesalers and distributors) and merchandisers in Brazil; - Development and execution of direct marketing campaign for national retail- Responsible for the annual calendar of advertising inserts for all P&G brands across B2B magazines

- Responsible for writing/reviewing advertising copy, bids, preparation of 360° and internal marketing campaigns; - Sales representative for corporate accounts with regional and national presence and new accounts prospecting;- Strategic and Media Planning: responsible for the development of political campaigns, fashion industry plans and market analysis to adjust media plan;- Responsible for developing advertising campaigns and catalogs for clients in the retail business, industry and services.