My job lies in between product and project manager as I lead the development of merchandising product lines sold online, for clients seeking to work on their brand image.CHECKING OUT TRENDSScanning of news products / suppliers / brands online and via exhibitions and store checksReview of color, print, typography trends, graphic moods…BRIEFING CREATIVE TEAMSCreation of briefings aimed at creatives teams (artistic directors and copywriters)Creation of product briefings and technical diagrams aimed at designersCreations selection and re briefingSETTING UP THE PRODUCT LINEApproaching and briefing of products suppliers / brands; embroiderers and screenprinters; packaging suppliersNegotiation of retail condition and purchasing prices (in FR or EN)Retail prices definitionEstablishment and presentation of product lines to clientsOffer adjustment according to clients feedbacksLAUNCHING AND FOLLOWING UP THE PRODUCTIONEstablishment of the technical files aimed at screenprinters, embroiderers and packaging suppliers, together with graphic designersCheck up and validation of technical files and pre-production samplesProduction schedule creation and follow up with buyersRestocking management with buyersPRODUCT INFORMATION MANAGEMENT & E - MERCHANDISINGWriting and definition of products names and products sheets (FR + EN)UX optimisation and web editing, together with digital teamsPhoto shooting: definition of packshots and sliders looks and mood, photographer briefing and follow up during the shoot, photo editing briefing and validationFOLLOWING UP ORDERSB2C: support to logistic and after sales teams in case of complicated situationB2C2B: special orders follow up (influencers, journalists, clients...)MONITORING PERFORMANCESCreation of monthly statistics reports aimed at clients, in collaboration with digital teams- Sales study- Online traffic study

My job lies in between product and project manager as I lead the development of merchandising product lines sold online, for clients seeking to work on their brand image.www.ratplaligne.frCHECKING OUT TRENDSScanning of news products / suppliers / brands online and via exhibitions and store checksReview of color, print, typography trends, graphic moods…BRIEFING CREATIVE TEAMSCreation of briefings aimed at creatives teams (artistic directors and copywriters)Creation of product briefings and technical diagrams aimed at designersCreations selection and re briefingSETTING UP THE PRODUCT LINEApproaching and briefing of products suppliers / brands; embroiderers and screenprinters; packaging suppliersNegotiation of retail condition and purchasing prices (in FR or EN)Retail prices definitionEstablishment and presentation of product lines to clients Offer adjustment according to clients feedbacksLAUNCHING AND FOLLOWING UP THE PRODUCTIONEstablishment of the technical files aimed at screenprinters, embroiderers and packaging suppliers, together with graphic designersCheck up and validation of technical files and pre-production samplesProduction schedule creation and follow up with buyersRestocking management with buyersPRODUCT INFORMATION MANAGEMENT & E - MERCHANDISINGWriting and definition of products names and products sheets (FR + EN)UX optimisation and web editing, together with digital teamsPhoto shooting: definition of packshots and sliders looks and mood, photographer briefing and follow up during the shoot, photo editing briefing and validationFOLLOWING UP ORDERSB2C: support to logistic and after sales teams in case of complicated situationB2C2B: special orders follow up (influencers, journalists, clients...)MONITORING PERFORMANCESCreation of monthly statistics reports aimed at clients, in collaboration with digital teams- Sales study- Online traffic study

Project manager working in the department dedicated to the special advertising opérations of Prisma Media’s advertising sales agency, I take care of the implementation of 360 advertising opérations led on the following woman magazines:Femme Actuelle - Simone - Gala - Flow - Voici - Prima - Cuisine Actuelle - Femme Actuelle Senior Main point of contact between media agencies/ brands and our internal teams, I manage the implementation of special advertising opérations created for brand of various fields and sizes.RECEIVING EXTERNAL BRIEFS AND BRIEFING INTERNAL TEAMS- Agencies/ client’s prefered contact for receiving, sharpening, revising briefs- Brief enrichment, briefing of and brainstorming with creative teams- Creative concept definitionBUILDING THE RECOMMENDATION - Power Point tool- Formalizing the operation once the concept validatedCreative concept, communication channels (digital, print, event/ written content - video content), levers activated (social, data, incentives…) - Collaboration with the creative, digital and production teams.- Building the commercial offer:Production fees pricing and and management - Collaboration with production teamsMedia plan building with associated KPI’s (nb of visites, vues, clics)/ management of the budget allocated to different advertising space purchases - Collaboration with digital teamsAFTER SALES FOLLOW UP- Support to the production teams: PPM and production follow up until go live/ press publishing- Invoice management and update of the team’s turnover- Creation and transmission of the operations’ performances summaries to the agency/ client - Collaboration with digital teams

- International development- Online video project management- New product development - Web - UX

As junior account executive at BETC I was in charge of two FMCG brand accounts: Côte d'Or and Carte Noire and I worked on TV, Print, VOL and DOOH communication supports on the following missions:Strategic thinking- Competitive intelligence focused on competitors NPD and advertising strategies- Brands visual Identity rebuilding in line with the strategic planning department and the creative teams- Implementation of strategic recommendations aiming at improving the brand image/ brand equity (ex: creation of a CSR audit and strategy)Creative transformation- Identification and research of arguments/proofs/references that nurture a creative brief and the creative teams.- Study of the French and international creative advertising culture focusing on targeted brands/ markets- Summary and debrief writing during meetings for commercial and creative teamsAdvertising campaigns development and client relationship management - French, English, Swiss, Italian and Belgian collaborators- Brainstorming with clients on the 360° campaigns development (digital, event, content...)- Client presentation formatting- Trustworthy interface between the clients and the agency - the production - the postproduction for all operational matters, projects follow ups, timings, quotations/ invoices...- Debriefing writing during meetings with the clientsFinancial management Quotations creation with the postproduction department - negotiation and transmission to clients, unpaid invoice follow-ups

IFCCI aims at fostering and promoting economic and commercial relations between France and India through various communication operations among many stakeholders: CEO's, French and Indians diplomats, young entrepreneurs, scholars and intellectuals.- Online communication (web, e-newsletters, social media) - Organization of business events (COP 21, Smart Cities exhibition, seminars, networking events...) - Business development through partnership and sponsorship deals- HR: recruitment of Indian and French talents for local companies

Part of an organization related to the French Ministry of Foreign Affairs, I work on promoting France as a tourist destination among Belgian and Luxembourg professionals. - Promotion activities through events: (professional workshops organization, panels, roadshows...). - Promotion activities through online and trade magazines communication.

Commercial internship in the event business- Marketing of exhibitions targeting the general public (follow up of former exhibitors, canvassing of new exhibitors, customer files updates... Field work related to the organization of events (reception of the exhibitors, work with the technical team to manage the stands setup...)- Analysis of the commercial results and establishment of recommendations (study of the satisfaction survey after event).