Camille B. Email & Phone Number

Berlin, Germany

Boston, Massachusetts, United States

Makati, National Capital Region, Philippines

- Marketing lead for North and Central Luzon – accountable for overall revenue and market share growth/performance of assigned area.- Led the ideation and implementation of go-to-market campaigns to ensure subscriber share growth, increased usage of products and to continue to build brand equity in the assigned region anchored on strategic BTL & ATL strategies.- Ensured precision marketing by carrying out deep dive analyses to address growth opportunities based on the business potential… Show more - Marketing lead for North and Central Luzon – accountable for overall revenue and market share growth/performance of assigned area.- Led the ideation and implementation of go-to-market campaigns to ensure subscriber share growth, increased usage of products and to continue to build brand equity in the assigned region anchored on strategic BTL & ATL strategies.- Ensured precision marketing by carrying out deep dive analyses to address growth opportunities based on the business potential of the region and conducted daily review of data analytics to keep track of the business performance of the area to swiftly address and find actionable solutions for any decline in KPIs.- Continued to increase market penetration by addressing region-specific whitespaces and providing strategic support to senior management by proposing new business opportunities acquired from performing weekly trade check/field work and review of competitor/market research reports.- Ensured that national campaigns are maximized by bringing it closer to the assigned region and injecting a local strategy relevant to the targeted areas.- Maintained direct collaboration with Trade Marketing and Sales partners to craft strategic plans and executing these to drive geo-targeted engagement in order to deliver growth in the region.- Monitored and managed the brand support for North and Central Luzon to achieve budgeted levels. Show less

Philippines

- Brand lead for Avon Fashions Classic, Shapemakers and Body Illusion – primarily responsible for growing and managing the brand’s equity, revenue, and profit while maintaining healthy gross margins.- Implemented deep dive analyses, in-depth consumer research and reviewed market trends to devise actionable insights for full year planning of the brand’s IMC and go-to-market strategy.- Prepared monthly analysis and simulations of the brand’s KPIs to ensure campaign target… Show more - Brand lead for Avon Fashions Classic, Shapemakers and Body Illusion – primarily responsible for growing and managing the brand’s equity, revenue, and profit while maintaining healthy gross margins.- Implemented deep dive analyses, in-depth consumer research and reviewed market trends to devise actionable insights for full year planning of the brand’s IMC and go-to-market strategy.- Prepared monthly analysis and simulations of the brand’s KPIs to ensure campaign target achievement.- Crafted full 360-go-to market plans, content roadmaps and oversaw the creation of the marketing tools and collaterals for the assigned brands.- Product life cycle management carried out through bi-annual product line reviews. - Collaborated with the New Product Development team and provided in-depth market insights, competitor reports and brand strategy to determine whitespaces and innovation which drove revenue growth for the brand. - Managed the pricing architecture for the assigned brands and ensured to have an optimal pricing strategy. - SKU Rationalization to maintain brand productivity and business profitability.- Synergized with demand forecasting and supply chain team to provide accurate and robust stock support every campaign.- Developed and executed brand communication strategy across all available platforms through ATL activities (press events, digital activations, influencer engagement and press seeding).- Worked closely with external agencies in conceptualizing and implementing PR and Digital campaigns.- Oversaw content creation and was involved in the end-to-end brochure process with the creatives team which included but not limited to crafting of creative/shoot brief and establishing the brand vision/messaging, pre-selection of photoshoot images, and brochure layout improvements.- Supported the ideation and execution of an innovative and high-impact re-branding launch of Avon Body Illusion which comprised of both ATL and BTL elements. Show less

Makati City

- Involved in product development for Philippines, Thailand and Malaysia market.- Managed textile print and concept development for Intimate Apparel’s new products.- Worked closely with suppliers to monitor and ensure seamless production of textile prints in order to meet the brand’s campaign lead time / SLAs.- Established and simplified the existing methods and process for print development based on best practices.- Managed the category’s database on new products for easy and… Show more - Involved in product development for Philippines, Thailand and Malaysia market.- Managed textile print and concept development for Intimate Apparel’s new products.- Worked closely with suppliers to monitor and ensure seamless production of textile prints in order to meet the brand’s campaign lead time / SLAs.- Established and simplified the existing methods and process for print development based on best practices.- Managed the category’s database on new products for easy and accurate monitoring of each SKU’s performance and productivity.- Conducted quarterly retail check and market research to evaluate the brand’s performance as opposed to competition.- Consolidated the agreements between the cross-functional teams after each alignment meeting and assisted on the re-work and modification of new products.- Prepared productivity, sales and new product performance reports in time for quarterly product development.- Worked closely with Category Manager on new product performance analysis. Show less

Makati City

- Coordination with Campaign Planning, Brand, Operations and Sales Support Partners for clarification of offer and program details at every stage of brochure and digital ad development (Publication & TV)- Thorough proofing and routing of comprehensive layouts to program owners and consolidation of revisions from cross-functional teams.- Managed the coordination and logistics for photoshoots.- Developed, composed and copy-edited selected articles.

Bachelor'S Degree, Mass Communication/Media Studies

Activities and Societies:

High School Diploma