- Participation to the making of the customer-loyalty strategy of Fnac-Darty group- Making and delivery of the loyalty projects- Management of Fnac Loyalty programs (subscribers recruitment and contracts renewal)- Analysis and optimization of the direct marketing strategy (Emailing : trigger marketing, contents…)- Making and improvement of the customer journeys (web and store)- Optimization of the loyalty programs on Fnac.com : A/B testing, UX and conversion improvement-… Show more - Participation to the making of the customer-loyalty strategy of Fnac-Darty group- Making and delivery of the loyalty projects- Management of Fnac Loyalty programs (subscribers recruitment and contracts renewal)- Analysis and optimization of the direct marketing strategy (Emailing : trigger marketing, contents…)- Making and improvement of the customer journeys (web and store)- Optimization of the loyalty programs on Fnac.com : A/B testing, UX and conversion improvement- Daily reporting to enhance the strategy Show less

- Participation to the making of an SEM playbook for Google France towards a great luxury brand(brainstorming and co-writting with the Google teams, recommendations)- Coordination of an event application development for YouTube with a specialized agency (organizationbetween the client, the service provider and the agency)- Supervision of the original 3D creation of a new Givenchy production for its internal promotion- Driving of the elaboration of Veuve Clicquot’s thematic… Show more - Participation to the making of an SEM playbook for Google France towards a great luxury brand(brainstorming and co-writting with the Google teams, recommendations)- Coordination of an event application development for YouTube with a specialized agency (organizationbetween the client, the service provider and the agency)- Supervision of the original 3D creation of a new Givenchy production for its internal promotion- Driving of the elaboration of Veuve Clicquot’s thematic launch packs dedicated to its international markets- Daily multi-projects management with the international teams (Barcelona, New York City, London…) Show less

- Conception of smart Marketing tools (reporting matrix…)- Definition of a market disruptive brand Marketing plan- Elaboration of Max’s brand strategy, a text message concierge : offer conception, naming, positioning, targeting…- Execution of an action plan for the opening of international offices- Identification of profiling criteria to complete the CRM software- Creation and improvement of the customer paths from the banking sector (Visa) and the automotive sector… Show more - Conception of smart Marketing tools (reporting matrix…)- Definition of a market disruptive brand Marketing plan- Elaboration of Max’s brand strategy, a text message concierge : offer conception, naming, positioning, targeting…- Execution of an action plan for the opening of international offices- Identification of profiling criteria to complete the CRM software- Creation and improvement of the customer paths from the banking sector (Visa) and the automotive sector (DS)- Tariff negotiations with the service providers Show less

- Coordination of the promotion plans relating to mass market products launches - Creation of supports dedicated to the development of the brands British Airways and NetJets- Media monitoring on the company and its clients for the purpose of strategic recommandations- Inventory management and tracking of products allocated to journalists - Weekly analysis of campaigns results for the Colgate-Palmolive group (journalists feedback, impact on social networks…)

- Analysis of competition, targets and market opportunities- Development of the BtoB strategy: positioning, potential partners seeking…- Setting up and coordination of the 2013 Marketing plan: SEO, social networks, street marketing, public relations…- Website optimization : contribution to the editorial content, ergonomics improvement and definition of the customer paths- Planning of 3 press relations operations: creation of supports and argumentation, setting up and follow up… Show more - Analysis of competition, targets and market opportunities- Development of the BtoB strategy: positioning, potential partners seeking…- Setting up and coordination of the 2013 Marketing plan: SEO, social networks, street marketing, public relations…- Website optimization : contribution to the editorial content, ergonomics improvement and definition of the customer paths- Planning of 3 press relations operations: creation of supports and argumentation, setting up and follow up of the media impact (about 20 press articles, radio appearances and TV reports) Show less