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Camille F. Tapia is a Programmatic Expert | Performance + Brand Marketing Strategy | Customer Acquisition. She is proficient in Spanish.
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Vp, ProgrammaticMutesix Mar 2020 - Jul 2021Los Angeles, California, United StatesWithin my role at MuteSix, I was responsible for building out a performance-focused Programmatic team for MuteSix's growing portfolio of DTC clients to help these businesses tap into Display, Online Video, Connected TV (CTV), Audio, and Digital Out of Home (DOOH) advertising to grow their customer bases and revenue. Additionally, I served as a primary point of contact for both prospective and active clients. -
Programmatic DirectorIprospect Feb 2019 - Mar 2020Los Angeles, California, United StatesI joined Fetch to lead and future-proof its User Acquisition team by building out a Programmatic solution for mobile app clients, primarily in the tech and entertainment verticals. After the Fetch brand was absorbed into iProspect, I led the transition from a focus on Programmatic buying for mobile app clients to a broader focus on technology and entertainment Display clients and took an active role in contributing my Programmatic expertise to iProspect’s growing Display team.I also… Show more I joined Fetch to lead and future-proof its User Acquisition team by building out a Programmatic solution for mobile app clients, primarily in the tech and entertainment verticals. After the Fetch brand was absorbed into iProspect, I led the transition from a focus on Programmatic buying for mobile app clients to a broader focus on technology and entertainment Display clients and took an active role in contributing my Programmatic expertise to iProspect’s growing Display team.I also joined the iProspect Cross Channel Mobile App council to help contribute my knowledge and experience with display & programmatic mobile app advertising. Show less -
Associate Director, ProgrammaticTicketmaster Jun 2017 - Feb 2019Greater Los Angeles Area -
Senior Media ManagerTicketmaster Feb 2016 - Jun 2017Greater Los Angeles AreaAs senior media manager, I lead programmatic display buying & manage the trading team for Ticketmaster's in-house digital marketing agency, Blue Digital. -
Rtb Account DirectorNeo@Ogilvy Sep 2014 - Feb 2016London, United KingdomI led the programmatic team at Neo, helping to develop programmatic-first strategies for Neo's clients primarily across the B2B, tech, and entertainment industries. Clients included Caterpillar, eHarmony, IBM, Roche, Sony, Sage, Smythson, Ticketmaster, and Qualcomm. -
Rtb Account ManagerNeo@Ogilvy May 2014 - Sep 2014London, United Kingdom -
Real Time Bidding (Rtb) Account ExecutiveNeo@Ogilvy Apr 2013 - Apr 2014London, United Kingdom- Managed day-to-day running of RTB-only client activity as well as RTB activity for other major clients- Managed bespoke programmatic publisher links - Assisted in developing RTB strategy and planning RTB activity for campaigns across many Neo accounts- Assisted in the training of account managers in RTB set-up and optimisation -
Account ExecutiveNeo@Ogilvy Nov 2012 - Feb 2013London, United Kingdom-Assisted Account Management team in planning, implementing, and maintaining online media campaigns for two clients-Day-to-day running of accounts-Used an array of online platforms to track, monitor, and report on digital campaigns-Compiled reports in MS Excel and Powerpoint to showcase campaign results and screenshots for clients-Used third party ad server/tracker systems, including DFA, to set-up campaign, traffic creative, and pulling client performance reports-Managed… Show more -Assisted Account Management team in planning, implementing, and maintaining online media campaigns for two clients-Day-to-day running of accounts-Used an array of online platforms to track, monitor, and report on digital campaigns-Compiled reports in MS Excel and Powerpoint to showcase campaign results and screenshots for clients-Used third party ad server/tracker systems, including DFA, to set-up campaign, traffic creative, and pulling client performance reports-Managed all trafficking, communicated with AdOps teams to resolve trafficking issues-Updated weekly status documents and campaign summary reports, organized status meetings across multiple teams (Display, Search, OOH)-Took the lead role in communicating with media owners to gather research data, vendor rates, creative specifications, and site delivery reports-Used proprietary financial systems to track insertion orders and vendor invoices-Contributed to ad-hoc projects for new business and client requests as needed Show less -
Billing AnalystSaic Jan 2012 - Sep 2012Greater San Diego Area-Processed invoices bi-weekly according to SAIC's policies and procedures for amounts in excess of two million US dollars monthly-Maintained relationships with customers in order to quickly resolve any billing issues and other questions-Met tight deadlines in processing and submitting invoices to prevent cash flow issues and satisfy customer requests-Tackled multiple projects to keep operations running smoothly-Reviewed labor hours, subcontractor invoices, travel expenses, and… Show more -Processed invoices bi-weekly according to SAIC's policies and procedures for amounts in excess of two million US dollars monthly-Maintained relationships with customers in order to quickly resolve any billing issues and other questions-Met tight deadlines in processing and submitting invoices to prevent cash flow issues and satisfy customer requests-Tackled multiple projects to keep operations running smoothly-Reviewed labor hours, subcontractor invoices, travel expenses, and other direct costs to ensure they were billable according to the terms of the most recent contract modifications-Reviewed and approved funding distributions -Submitted invoices through various channels, including e-mail, WAWF, and the U.S. Coast Guard's FinCen system, to both the U.S. Government and commercial customers Show less -
Media Monitoring Assistant- Public Affairs And Communications DepartmentLewis & Clark College Sep 2010 - May 2011-Wrote features for the Lewis & Clark College website -Developed relationships with students and faculty to gather insight on events and achievements for feature pieces-Worked with Google Alert feeds to sort, tag, and identify blog posts in order to keep staff updated with instances of Lewis & Clark in the news-Assessed news stories for suitability as posts on the Lewis & Clark website and Facebook page-Helped refine and improve performance of 22 RSS feeds -
Media Services Assistant- Graduate School Of Education And CounselingLewis & Clark College Sep 2010 - May 2011-Helped develop and improve the new loaner pool program -Wrote scripts for Filemaker Pro to improve database functionality-Made and organized equipment reservations-Maintained equipment -Provided grad students and faculty with hands-on instruction in using Flip Camcorders-Dealt with general IT inquiries after hours-Ripped and uploaded educational materials from DVD for faculty member use -
Editor-In-Chief Of The Meridian Journal Of International And Cross-Cultural AffairsLewis & Clark College Aug 2009 - Apr 2011-Solicited submissions-Recruited and coordinated 6-person editorial board-Reviewed submissions for relevance to current events and themes of interest to a general population-Completed first and final edits for clarity, grammar, punctuation, and spelling-Compiled and helped to design journal in Adobe InDesign
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Frequently Asked Questions about Camille F. Tapia
What is Camille F. Tapia's role at the current company?
Camille F. Tapia's current role is Programmatic Expert | Performance + Brand Marketing Strategy | Customer Acquisition.
What is Camille F. Tapia's email address?
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What is Camille F. Tapia's direct phone number?
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What skills is Camille F. Tapia known for?
Camille F. Tapia has skills like Writing, Flexible, Consideration, Hearing, Fashion, Business Services, Cell, Mesa, Customer Service, Baltimore, Shopping, Love.
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