I joined Keyman to support my clients in recruiting C-level talents in the retail, digital and distribution sector.Keyman in a nutshellA family owned business since 2004, specialized in head hunting & evaluation of C-levels with a carreer management approach. Specialized in various industries : FMCG / Luxury goods, Industry & Agriculture, Retail / Distribution / Digital, Bank & Insurance, Construction / Real Estate.Offices in Paris, Lille, Lyon & Nantes.Part of a family of 10 companies servicing all HR needs, #Batka

Chief of Staff to the CEO (new role), member of the Executive Committee. My role: create the conditions by which the strategic decisions will be taken and implemented with the relevant stakeholders, ensuring a good & efficient management of the Group Executive Team's priorities.

In charge of facilitating the integration of companies acquired by Lyreco Group (new role, member of the Executive Committee): - A two year mission dealing with the acquisition of Staples in Germany, Denmark, Norway, Sweden, Poland and Austria, as well as headquarter facilities in Gdansk (Poland) and Amsterdam (Netherlands). - Includes a special focus on HR topics as Interim HR Director for central functions for 6 months (+500 staff across 3 sites + 20 staff remote in various countries).

New role, member of the Executive Committee. Responsible for creating & implementing customer-centric revenue-driving omnichannel journeys. Remit includes:- Customer feedback - Marketing automation - E-commerce - External Communications

Responsible for the crossed visibility of the IDKIDS brands both in store and online.

Responsible for the new cross-brand e-commerce platform currently being beta tested on idkids.com : driving mutualized project roadmap with the individual e-commerce directors, identifying, scoping and planning new functionnalities & gap analysis with current existing e-commerce platforms, participating in driving new content strategies with the relevant key players internally, identifying process gaps and solutions for a new cross-brand unified user experience (data, CRM, logistics, billing, instore experience, etc).

Looking after key french and international ecommerce accounts : defining strategy & scope of work, using and coordinating UX, design, paid and natural search (SEO / SEM), content strategy, SMO, web analytics, CRM, operations & hosting to build and maintain one-off projects, rebuilds or year-round implementations .

In charge of looking after altima°'s overall communication strategy and campaign implementations with a team of 2. Includes promotion of the 3 french agencies (Lille, Lyon, Paris) and international agencies (Shanghai, Beijing, Moscow), as well as managing internal comms for its 220 employees.EXTERNAL COMMS: overall content strategy, events, awards, PR, social media (LinkedIn, Viadeo, Twitter, Facebook, Instagram, SlideShare), website & blog, monthly newsletters, technical & industry partnerships, etcINTERNAL COMMS: agency events (2-3 per year), internal weekly newsletter, training programmes to overall staff, creation and maintenance of an intranet, etc.

In charge of looking after key clients in the banking and insurance sector, or more largely after clients having an ebusiness focus (recrutement of leads via the net vs ecommerce focus where transactions are key). Clients include Gan, Groupama, Generali, MACSF, Monabanq, etc.Strategic and operational approach on a project need (eg site relaunch) or a long term basis, using and coordinating altima's areas of expertise : SEO, SEM (google adwords etc), creation of web content, SMO, analytics (Xiti, Google), UX (info architecture), design, database segmentation and animation, hosting, TPM.

Account Director for Unilever. Responsible for UK (e)CRM strategy development and implementation,Previously Account Director on Nectar targeted DM opportunities sold to FMCG brands and part of the new biz team. Previously Senior Account Manager on British Airways & Reed MIDEM. Responsible for brand marketing across UK, US and European markets.

Planning, implementation and development of EAMER e-CRM programmes for KODAK. Management of ongoing monthly newsletter across 11 countries, development of 3 new e-CRM programmes, with a total talk-to population of 800K.Responsibilities include investigating acquisition partners; leading and coordinating input to CRM from Kodak business units across Europe; liaising with translation and HTML US agencies for implementation of programmes; strategic and technical collaboration with US headquarters for transition of database to dynamic email system and segmentation of global database.Previously Account Manager on Unilever (Dove, Bertolli, Cif, Domestos, SlimFast).

Account manager on one of the agency's most important accounts, PEUGEOT. Planning and implementation of integrated BTL / ATL campaigns. Included planning for promotional strategy; responsible for coordination and implementation of 3 promotional 30 sec films, 15 press and poster ads and over 40 radio spots. Preparation of pitches up to full copy and 3 creative routes for DM and POS documents. Set-up and follow-up of the campaigns won (shoots, post production, printer briefs, etc).

Set-up and follow-up of the 2001 Sales Promotion plan for Amora sauces and Puget olive oil (Unilever). Areas of expertise developed: premium offers, on-pack promotions and POS elements. Contribution to pitches for Côte d’Or, Gillette and Intermarché (competitor analysis, market and customer research).