ZMS is Zalando’s 360° marketing unit. We help brands to grow their awareness, consideration and sales through marketing campaigns on Zalando and offsite.As Strategic Partner Consultant, I am the direct point of contact for our brands at ZMS, planning and supervising their marketing campaigns with us:• Campaigns and ecommerce data analysis• Campaigns conceptualization and shooting, with the Creative dpt.• Campaign media planning: Zalando onsite, Facebook, Google, TikTok, OTT, TV, OOH.• Campaigns execution, via in-house Media team.• Promoting and upselling new advertising, creative and data insights solutions.

Google Ads, TikTok, Facebook - Instagram, Pinterest, Connected TV, Linear TV

• Helping clients, such as e-commerce and educational platforms, in their UA and retention efforts• Setup and campaign management on Facebook and Instagram

• Programmatic media buying with multiple DSPs, on mobile web and apps, for branding, UA and reengagement purpose.• Acting as POC and consultant for our clients in regards of their programmatic campaigns with us. Agreeing on budgets, strategy, creative, KPIs etc. Reporting the results and discussing about next step.• Responsible for integrations and attribution between Applift and clients’ tracking and campaign management tools such as: MMPs (Adjust, Appsflyer, etc) or Google Campaign Manager.• Exploring new ways to increase and improve our programmatic offer by evaluating, testing and onboarding new 3rd party providers (DSPs, DMPs etc.) .• Querying database with SQL for pre and post campaign analysis (i.e. defining best audiences to reengage).• Working closely with the product management and engineering teams to develop and improve Applift proprietary DSP.• Working with design team for creative creation and test.

AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.

AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.

As a master’s thesis researcher, developed analysis focused on the launch of a new business area: biomethane production. • Interviewed and dealt with stakeholders: regulators, competitors, politicians and public associations • Market assessment: legislation, availability and price of raw material, competitors and potential entrants, revenue streams • Gathered and analysed data in order to develop strategic and financial analysis