Lead, build, and develop the strategic marketing plan for the Medilaser medical cluster, focusing on:• Positioning the brand and its high-complexity specialized portfolio within target markets, including health insurers and patient populations in the regions of influence.• Expanding and evolving the brand’s digital communication ecosystems in target markets to become the preferred and high-resolution healthcare provider for insurers, their patients, and clinics in these regions.• Developing a unique customer experience model for Medilaser that emphasizes service humanization and fosters communities of satisfied patients in the cities where we operate.

• Drove strategies that increased customer acquisitions by 20% in six months.• Led a team of 40 professionals in a successful relaunch, resulting in a 500% sales boost.• Collaborated on branding initiatives, elevating brand recognition by 18%.• Conducted market research, identifying opportunities that led to successful product expansion in two different markets.

- Led the human capital of the market team, guiding them through the strategic design of the marketing plan for its respective execution and measurement, contributing to the positioning of the brand and its portfolio, the commercial input for sales, and the maintenance of current clients. - Led the marketing team by guiding and taking them through the marketing plan, execution, and performance metrics. - Develop the intelligence and data analytics strategy, through predictive models which will enhance the effectiveness of the commercial process by increasing by 4% sale closing. - Led the digital marketing strategy and managed the digital assets that produced profiled leads, 37.000 units with average conversion in sales closing between 15% o 25%. - Direct the marketing plan as a series of activities and tactics that make up 35% of the company’s entire sales for the marketing effort.- Establish a strong chain of relationships with media, through high-interest content management in other words more than 600.000 CAD in savings thanks to managing the free press.

- Analyze, develop, and enforce brand strategies, plans, and marketing programs based on knowledge and market analysis from insurance and service provision sectors to generate plans for the development of products and services for the health sector.- Develop strategies to generate income for companies within the health sector by integrating marketing plans to best execute the strategy of the sector by articulating them with regional specificities.- Identify the needs of current and potential clients to build solutions in the services, studies, and monitoring portfolio to know the user, market trends, and consumption.- Develop a communication strategy for brands and products.- Build the market and business intelligence portfolio for companies in the health sector, identifying opportunities for debugging or building products from the insurance or benefit fields.- Build a portfolio of premium services for associates.- Generate (wording, development, and planning) different plans (media, digital marketing, communication, and marketing) for business models and brands in the health sector,according to the due budgetary execution of the advertising variable, verifying the penetration of thedigital campaigns concerning the target audience.- Guarantee the participation of users in the different loyalty and loyalty programs that- allow companies in the health sector to get to know their customers, a fundamental input to rethink the- portfolios of services and plans.- Manage the identification of market opportunities, modeling the proposal of value offer and the- Development of the launch strategy and positioning in the target market.

o Manage the marketing team for HOLDING COMPANY o Build marketing plan for the business units of the group o Generate strategies to support the business area for MedPlus-MP brand growth and each of the UEN within the group o Build loyalty plans for current clients (users) and for external and internal medical network (CRM) o Build and perform the branding strategy through mass media campaigns o Implement the digital strategy for the organization through the management of web tools, apps, and social networks o Lead internal media and its marketing (NEWSLETTER MAGAZINE)o Generate tools for Market Research Plan of the brand o Manage the structuring of CSR projects and PRODUCT INNOVATION

➢ Marketing - General Businesso Structure the marketing plan for the FEDEGAN product portfolio o Development of business plan and structuring the sales team for FEDEGAN media o Development of loyalty plans through NATIONAL CATTLE I.D. CARD o Development and implementation of CRM strategy o Administration and monitoring of Marketing Investment Budget o Structuring and development of mass media campaigns for CONSUMER PROMOTION programs o Development and management of all activities and on-field activations to generate positioning and consumption of FEDEGAN products o Development, maintenance, and monitoring of the FEDEGAN brand and product portfolio o Repositioning and launch of FEDEGAN brand identity for and its 2008 branding➢ Social Marketingo Brand Development and launching of CARNE PA TI, LECHE PA TI I.D. CARDo Brand Development and launching of low-cost products for vulnerable IDPs o Development of the marketing plan for CSR FUNDAGAN -FEDEGAN FOUNDATION➢ Project Managemento Executive producer for “Expedición Ganadera” TV show o Communication Coordination for the project SUSTAINABLE COLOMBIAN LIVESTOCK - WORLD BANK

o Brand Management for technological products of science and technology assistant management office (Livestock Study Tours, Livestock Technology Brigades, Circles of Excellence, Marketing Support Tecnig@n) o Development of plans for the adoption of new technologies, through marketing tools for the end customer loyalty (cattle farmers, technical assistants). Linking these plans to the real sector by working with the industry producing bovine livestock supplies.

o Assemblage of marketing unit o Development and implementation of marketing policies o Structuring of the company’s brand portfolio (brand development, debugging) o Setting of marketing plan for each of the strategic business units o Development of products/company brand image o Support the business area to meet goals o Setting customer loyalty campaigns

o Mission Work as Brand Assistant (HERBICIDE, CORN HYBRID SEEDS, BIOTECHNOLOGY) to support brand managers o Development of portfolio branding campaigns o Management budgets for advertising investment o Development of brand activation plans for demand generation o, Support social marketing and internal and external communications for the CANCAR region (South Central America, Caribbean, and Andean Region).