Camilo Ospina Email & Phone Number

Antioquia, Colombia

Medellín, Antioquia, Colombia

Asistente Financiero en WhatsApp

Medellín, Antioquia, Colombia

We empower people to make lifestyle changes to improve their health daily, using technology to co-create healthy habits.

Medellín, Antioquia, Colombia

elu is a personalized health and wellness platform that leverages social networks to create a healthy lifestyle.

San Francisco Bay Area

Responsible for overseeing all sales activities. Spotting market opportunities for new customers.Discovering and cultivating new business opportunities. Creating account management plans.Identifying crucial areas for improvement in sales process.Validating Beta stage

Colombia

- Working for the biggest tissue producer in the world.- Among the main responsibilities I had included: an annual marketing plan and strategy; product development, growth, and profitability; category innovation; new solution launch events with its corresponding advertising and go to market plans to more than 8.000 members of marketing and sales teams. I was fully responsible for the P&L statement of a category of US$100 million in revenue and A&P budget of more than US$8 million per… Show more - Working for the biggest tissue producer in the world.- Among the main responsibilities I had included: an annual marketing plan and strategy; product development, growth, and profitability; category innovation; new solution launch events with its corresponding advertising and go to market plans to more than 8.000 members of marketing and sales teams. I was fully responsible for the P&L statement of a category of US$100 million in revenue and A&P budget of more than US$8 million per year.- Increased profitability mainly focused on price management and cost optimization, achieving an increase in the price of 8% and reducing the cost 17% boosting the net income and profitability from 7% to 9%.- Launched the biggest innovation of the category in the last 15 years for the Latin American market, projected to become more than 50% of internal sales and changing the conversation in a competitive and stagnated environment where the brand is already the leader.- Presented to more than 8.000 team members of the marketing department and sales department; Campaigning 6 different products. Launching events included advertising and go to market strategies. Show less

Latin America

- Strengthened the Brand Development and position in the Latin American market, introduced the brand in 1 new market: Peru.- Adapted the value proposition: Product Management, Communication, Pricing Strategy and go-to-market Strategy to capitalized market share and net income in Panama and Dominican Republic. Profitability increased in Dominican Republic from -7.7% to +2.3% and in homeland exports from 8.5% to 20.8%

Colombia

- Supervised design models such as income statements, demand and financing modeling.- Implemented control systems for A&P resource, P&L statement and budgeting.- Ensured budget process for Category Managers.

Dominican Republic

- Launched 3 new categories for the Brand. Increased the brand penetration, presence and market share, growing the portfolio to minimize risk.- Achieved a growth trend in Traditional channel; Increased market share from 7% to 13%. Capitalized market analysis to design proper value propositions that fitted the channels.- Boosted the numerical distribution with Go to Market plans, from 23% to 29%. Increased the brand penetration.

Dominican Republic

- Improved distribution channels. Runned and grow key accounts.- Managed relationships with specialized distributors. Created, implemented and measured plan for each client. Growth rate of 15% each year.- Executed the commercial and marketing plans.

Dominican Republic

- Introduced the brand in Dominican Republic.- Started and consolidated a new business.- Achieved profit result of US$25,000 in first year.

Mba, Business Administration And Management, General

Activities and Societies: CFO Board Member of the Gender Intelligence Club and active member of the Start-up Community Club

Education record

Education record

Marketing Manager Specialist, Marketing

Bachelor'S Degree, Business Administration And Management, General, Top 13 In 144 Cohort