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Responsible for overseeing all sales activities. Spotting market opportunities for new customers.Discovering and cultivating new business opportunities. Creating account management plans.Identifying crucial areas for improvement in sales process.Validating Beta stage

- Working for the biggest tissue producer in the world.- Among the main responsibilities I had included: an annual marketing plan and strategy; product development, growth, and profitability; category innovation; new solution launch events with its corresponding advertising and go to market plans to more than 8.000 members of marketing and sales teams. I was fully responsible for the P&L statement of a category of US$100 million in revenue and A&P budget of more than US$8 million per… Show more - Working for the biggest tissue producer in the world.- Among the main responsibilities I had included: an annual marketing plan and strategy; product development, growth, and profitability; category innovation; new solution launch events with its corresponding advertising and go to market plans to more than 8.000 members of marketing and sales teams. I was fully responsible for the P&L statement of a category of US$100 million in revenue and A&P budget of more than US$8 million per year.- Increased profitability mainly focused on price management and cost optimization, achieving an increase in the price of 8% and reducing the cost 17% boosting the net income and profitability from 7% to 9%.- Launched the biggest innovation of the category in the last 15 years for the Latin American market, projected to become more than 50% of internal sales and changing the conversation in a competitive and stagnated environment where the brand is already the leader.- Presented to more than 8.000 team members of the marketing department and sales department; Campaigning 6 different products. Launching events included advertising and go to market strategies. Show less

- Strengthened the Brand Development and position in the Latin American market, introduced the brand in 1 new market: Peru.- Adapted the value proposition: Product Management, Communication, Pricing Strategy and go-to-market Strategy to capitalized market share and net income in Panama and Dominican Republic. Profitability increased in Dominican Republic from -7.7% to +2.3% and in homeland exports from 8.5% to 20.8%

- Supervised design models such as income statements, demand and financing modeling.- Implemented control systems for A&P resource, P&L statement and budgeting.- Ensured budget process for Category Managers.

- Launched 3 new categories for the Brand. Increased the brand penetration, presence and market share, growing the portfolio to minimize risk.- Achieved a growth trend in Traditional channel; Increased market share from 7% to 13%. Capitalized market analysis to design proper value propositions that fitted the channels.- Boosted the numerical distribution with Go to Market plans, from 23% to 29%. Increased the brand penetration.

- Improved distribution channels. Runned and grow key accounts.- Managed relationships with specialized distributors. Created, implemented and measured plan for each client. Growth rate of 15% each year.- Executed the commercial and marketing plans.

- Introduced the brand in Dominican Republic.- Started and consolidated a new business.- Achieved profit result of US$25,000 in first year.