Managing Director
Nutryr S.A.
General Manager - Legal Representative. Responsible for the design, developing and application of the general business strategy (administrative, financial, commercial, human, marketing and operations) as well as the performance evaluation of each department.Management of expansion and growing projects, design and develop of all the Business KPIs (in all areas), raw materials purchasing and handling, Just in Time production system control, logistics and distribution restructure and optimization. Sales general policy developed, including adequately compensation structure, commercial budgeting and individual development plan.Achievements:• Redesign company structure and strategy, creating triannual strategic plan, goals and policies, resources (human and financial) allocation system. It catalyzed the human potential and generated new corporate and organizational culture in 1,5 years.• Redefine the administrative and financial management, reducing financial closures from 18 to 5 days, obtaining real time sales data and performance KPIs.• Redistribute financial assets, in order to optimize working capital usage in a year with a strong agricultural market crisis• Optimize the liquidity to develop new expansion projects• Develop the business case (including execution and start up) or a new industrial facility in a different city (Montería – Cordoba)• Restructure of commercial and marketing policies, changing the marketing mix and increasing 18% sales volume in 2005and 27% in 2006.• Redesign of the operations and logistics system, increasing in 25% the production capacity without any capital expenditure, improving 66% the delivery times and reducing in 75% the delivery dissatisfaction.