Camilo Veloza Blanco Email and Phone Number

Adaptation of pieces for the Coca Cola brand in different campaigns for LATAM including digital content, OOH, TVC, audiovisual and OLV. Direct day-to-day contact with client, producers, and other departments. Coordination and implementation of creative proposals. Budget management.• Achieved an increase in brand consistency and impact in the region, resulting in greater visibility and acceptance of the campaigns.• Reduced delivery times and operational costs by implementing more efficient processes in the adaptation and production of advertising pieces.

Leader and execution of Carulla brand value projects, focused on customer loyalty. Budget management and ATL and digital media. Implementation and design of 360° strategies in the different communication channels of the brand, own media, and advertising. Communication of commercial activity. Data analysis for the development of relational strategies.• Increased the participation of Carulla customers through the development of participation events and traditional marketing strategies.• Increase the number of Black and Diamond customers (customers who make the most purchases and visits to the stores), increasing profitability.

Coordination of Porvenir and Carulla brand communication with different KPIs for positioning and improvement. Management, development and planning of continuity campaigns for the brand's customer loyalty. Analysis, quality, and time compliance in the management of the agency for the client. Coordination and implementation of digital media advertising. Results and campaign performance reports.• We were able to optimize the response time of the virtual assistant of the Porvenir entity, managing to segment several comments to improve communication and positioning.• Achieved through CRM strategic changes to attract more customers to the brand, through innovative campaigns.

Planning, development and coverage of business, corporate and social events. Create, manage, and build the loyalty of the audiences of the bank's employees by developing tactical and strategic actions. Create, analyze, and develop innovative content proposa ls to guarantee high expectations.• We were able to increase the % of participation in the company's internal platform with activities, contests, strategies, and messages.

Constant monitoring, updating and improvement of this company's website. Organizational communicator and monitoring of this company's social networks: Community Manager. Editing of tutorials and corporate videos in Premiere and Final Cut. Elaboration of press releases, responses, and documents of interest for the media based on the strategic vision of the company. Production ofaudiovisual and advertising pieces. Coordination of internal and external communications of this company.• I participated in the achievement of increased sales and product promotion through the production of audiovisual and advertising pieces, contributing to the success of the company's marketing campaigns.• I managed to increase traffic and user participation by improving the website and increasing online presence