Online counseling - Psicólogos online for Latin speaking people around the world. Accomplish goals that change lives :). Growth of project 9x. Market share growth in different countries. Marketing & sales strategic plan focused on patient's journey. Alliances and relationships. Teamwork strength.- Help Spanish-speaking Latin patients in more than 48 countries and 350 cities worldwide.- Activate the traveler's trip and set up the inbound marketing / inbound sales process.- Brand development and positioning.- Steady growth in sales by 5x. 65% of sales worldwide.

Online counseling, online therapy. Expansion of different channels with markets and user needs around the world. Looking for virtual and emotional ties with digital audiences.Enterapia.co: Market research. Business model and concept execution (Canvas, innovation workshops). Strategic Marketing & Sales Plan based on Personas and Customer journey. Platform development. Support and optimization. Quality Assurance (QA). Focus Group. Goals and KPIs monitoring. Business Strategic Plan Development focused on Marketing and Sales. Financial monitoring. Customer service.

Solving different needs for Companies, SMMA and Agencies. Business model optimization. Marketing, sales and communication strategies. Design Thinking and Lean Startup processes: Definition of buyer personas / audiences, MVPs, Branding, customer journey, business processes improvement and achievement of goals.Consulting: Analysis. Digital marketing strategy. Visual communication. UX, UI. Clients: Publimetro, Estudiobásico, Universidad Central de Colombia, Borealis, Akörde, Grupo CP: Bitat y Colmuebles, Nebula Wallpaper, Atemporánea, others.Training and education: 2016 jan: Professor at the Digital Contents Convergence and Digital Advertising Diploma with MinTic and @ConvergenciaTIC. 2016 feb-jun: Strategic and creative direction for Universidad Central de Colombia In House agency “Ago Publicidad”, working with college interns.

Head of In-House Advertising Agency of Totto Brand, a multinational retailer with 600 stores, franchises and distributors in more than 58 countries.Achievements: Strengthen brand governance with global attributes. Conceptualize and develop innovative projects that generate advertising campaigns, digital marketing, content marketing, graphic design, audiovisual and editorial material. Successful launch of T-Track campaign. Differentiation in brand communication results. Optimization of times and processes.Tasks: Advertising and innovation for different areas: Marketing, Sales, National and international franchises, Communications, HR, International operations, Product design, Commercial spaces. Manage agencies and suppliers. Creative and strategic direction of: 360 advertising campaigns, digital marketing, content marketing, audiovisual development (products and campaigns), window dressing and POP, sales conventions, internal and external communications, digital media and publishing houses.

Strategic and creative direction of digital marketing and traditional marketing for the Big Clients In-house Agency of Publicar S.A; effectively integrating different products and generating results for B2C / B2B clients. Achievements: Fulfillment of sales goals. Growing trade relations with clients. Planning and development of new tools: Audience’s analysis, lead generation and sales measurement. Growth of leads and results for different companies. Content Marketing implementation. Consulting sales model implementation.Tasks: Manage strategic and creative team (planners, content editors, analysts and designers). Sales team plans optimization. Client support. Define In-house Agency media integration. Optimization of sales frameworks (objectives, KPIs, strategies and creative concepts). Market research and analysis (Digital Anthropology). Content Marketing. Co-creation workshops. Conferences and talks.

Strategic and commercial support for In-House Agency, seeking for a different value proposal. Reinforce strategic methodologies for companies (B2C / B2B), Digital Marketing and Inbound Marketing. Achievements: Fast growing sales goal. Growth of New clients by 300%. Rise of leads by 52%, growth in social networking communities by 2000%. Increase of requests and quotations by 150%. Organic growth of social networks by 60%.Tasks: Compilation, research and analysis of data from audiences’ clusters, digital environments, products and target markets. Find problems and opportunities. Define and grow KPIs. Define tactics for clients and sales proposals. Find business opportunities.

Find and develop marketing projects, digital marketing and communication challenges for agencies, brands and services.

Manage of digital marketing for brands and projects in charge, ensuring digital / traditional touch points integration.Achievements: CRM Project launch with global projection, running a regional proof of concept. Performance and growth of social media and digital media. Market share, top of mind and brand experience increment of percentage. Strengthen and rise of Havana Club's Gap Year activity in digital media, supporting the representative of Colombia (Julian Medina) who was the worldwide winner. Negotiate with Google for Adwords strategies.Tasks: Discover and support strategies in new media supporting brand experience. Promote strategies directed to consumption. Optimize work and negotiation with suppliers. Strengthening strategies of other areas with digital goals (Sales, trade marketing and legal). Increase interest and digital knowledge within the company.

Constant improvement of digital marketing strategies for Diageo (Johnnie Walker Black Label & Red Label, Don Julio, Baileys), Carulla, Warner Bros LATAM, Sony Vaio, Sony Mobile, Coca-Cola, Colcafé, Policia Nacional de Colombia and L’Oreal.Achievements: Successfully conceptualize strategies to change product perception in audiences, increasing consumption. Add new Diageo accounts thanks to the successful management of the digital strategies in charge. Recognition for success of Johnnie Walker Red Label Colombia digital strategy, Diageo success case for year FY12. Conceptualize, develop and manage of Carulla’s new branding experience (digital strategy) in digital media. Increase up to 200% Social Media followers and interactions for different accounts.Tasks: Manage strategy, creativity and profitability of the accounts in charge. Direct, optimize, execute and consolidate digital campaigns in social media for different regions / countries of Latin America. Manage team in charge.

Coca-Cola Company (LCBU 2008-2009), Sony Ericsson, Nutresa Group (Ex CNCH), Johnson & Johnson, Sprite, Exxon Mobil, among others.• Conceptualize and develop digital strategies for all media.• Design and manage the websites (portals) of Coca-Cola for the Andean Region, Central America and the Caribbean.• Develop successful campaigns and incorporate multiple accounts within the agency.• Consolidate accounts in charge with an excellent visual management, optimizing usability (UI/UX).

Strategic and creative management of multimedia developments in way to support Janssen Cilag’s sales force (Johnson & Johnson) in Colombia, Venezuela, Central America and Mexico with 5 market divisions.• Consolidate management and support of product sales, increasing visit to the doctor effectiveness.• Increase customer leads and sales.• Work with other accounts in online and offline campaigns such as Gas Natural and Petrobras.